Wednesday, July 29, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Swoopes: College Players Making More Than WNBA Players Problematic

  • LSU’s Angel Reese said her earnings surpass what she’d make with the WNBA’s $70,000 minimum annual salary.
  • NBA champion Richard Hamilton said he would have stayed at UConn for four years if he had access to NIL.
Swoopes is concerned with NIL's impact on sports.
Syndication: Lubbock Avalanche-Journal

Sheryl Swoopes — the first female athlete with a signature shoe, Nike’s Air Swoopes — is questioning the economics of women’s basketball as NIL potentially makes it more lucrative to play in college than the pros. 

“I think it’s sad when college players are making more money than a professional WNBA player, it doesn’t make sense to me,” the first-ever WNBA player to be signed said. 

Swoopes’ remarks come following a recent report about how the WNBA will pull in between $180 million to $200 million this year — up from $102 million in 2019 — but the players’ base salaries (as a share of total revenue) actually lowered to about 9.3% in 2022.

The WNBA has attempted to rectify compensation under its new CBA with increased base pay, a $500K Commissioner’s Cup tournament, bonuses, league marketing deals, and team marketing among other initiatives.

The Basketball Hall of Famer spoke on a panel alongside former NBA star Richard Hamilton and top high school basketball recruits Kendall Dudley and Bryson Tucker, who participated in the Jr. NBA’s Court of Leaders mentorship program.

Former Miami players and NIL earning stars Haley and Hanna Cavinder already announced they won’t play professionally, while LSU’s Angel Reese — who has more than 17 NIL deals — said her earnings surpass what she’d make with the WNBA’s $70,000 minimum annual salary.

“What’s it going to be like for her when she does enter the WNBA and become a professional athlete?” Swoopes said of Reese. 

Hamilton, a 2004 NBA champion with the Detroit Pistons, said he would have stayed all four years at UConn had NIL been available.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 28, 2026; Seattle, Washington, USA; Fan hold a Indiana Fever guard Sophie Cunningham (8) (not pictured) sign during the first half between the Seattle Storm and the Indiana Fever at Climate Pledge Arena. Mandatory Credit: Steven Bisig-Imagn Images
First at FOS

Storm Apologize for Owner Comments to Sophie Cunningham Fans

The fans held a sign thanking Cunningham “for speaking up for girls.”
Jan 8, 2026; Glendale, AZ, USA; Mississippi Rebels linebacker Princewill Umanmielen (1) against the Miami Hurricanes during the 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium.

Ole Miss Sues Two Former Players Who Transferred to LSU

Both players followed their previous coach, Lane Kiffin, to Baton Rouge.

TCU AD on Senate College Sports Bill: ‘This Is Our Mess’

Mike Buddie doesn’t blame Congress for bill’s delay.

Major Figure in NBA Betting Case Pleads Guilty to Poker Fraud

Shane Hennen is implicated in all three federal gambling probes. 
podcast thumbnail mobile
Front Office Sports Today

7/29/26 – FIFA’s $20B Profit Machine, Record NCAA Jersey Patch Deals, LIV Golf Cancels Another Event

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

Every Major College Jersey Patch Deal So Far

A comprehensive list of all jersey patch partnerships announced so far.
Dec 31, 2025; Arlington, TX, USA; Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates after he runs for a touchdown during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
July 28, 2026

Ohio State Signs $17 Million Jersey Patch Deal With Chase

All 36 OSU sports teams will wear Chase jersey patches.
American Conference Commissioner Tim Pernetti walks next to the court before the first round American Conference Tournament game between Memphis and Tulane in Birmingham, Ala, on March 11, 2026.
July 28, 2026

American Conference Continues to Explore Private Capital Deals

Deals that would sell ownership stakes in the conference are “not realistic.”
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
UNC football general manager Michael Lombardi
July 27, 2026

UNC Puts Football GM Michael Lombardi on ‘Administrative Leave’

The beleaguered football program led by Bill Belichick faces yet another controversy.
Sep 13, 2025; Stanford, California, USA; Stanford Cardinal offensive lineman Fisher Anderson (center) blocks against Boston College Eagles defensive lineman Kwan Williams (right) during the fourth quarter at Stanford Stadium.
July 27, 2026

Stanford Football Players Launch Effort to Unionize

The football players’ CFBPA “fraternity chapter” could eventually be a union.
July 25, 2026

Michigan AD Warde Manuel to Get $7M Buyout

Manuel will step down at the end of 2026.
Mar 21, 2026; Greenville, SC, USA; Texas Christian University Horned Frogs forward Xavier Edmonds (24) dunks the ball during the second half against Duke Blue Devils forward Maliq Brown (6) during a second round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena.
July 24, 2026

TCU AD Mike Buddie: Coaches, ADs Should Have a Salary Cap

Salaries for the highest-paid coaches exceed $13 million.