Tuesday September 26, 2023
The Best Employers in Sports Survey is Now Open!

WNBA Players Not Reaping League’s Revenue Gains

  • Share of league revenue fell to less than 10% as their NBA counterparts get about half of revenues.
  • There has been talk of WNBA players opting out of their current CBA early.
Vincent Carchietta-USA TODAY Sports
Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies

We delve into the potential long-term impact of the five-month strike.
Listen Now
September 26, 2023 | Podcast
Copy Link
Link Copied
Link Copied

The WNBA’s revenues have nearly doubled over the last four years, although the players’ share of that money has fallen during that span. 

The WNBA will pull in between $180 million to $200 million this year, according to Bloomberg, bolstered by a huge uptick in sponsorship dollars. The report also notes that league and team revenues were about $102 million in 2019. 

Last season the player’s share of revenue was 9.3% in fiscal 2022, a nearly 2% dip from 2019. This season, the minimum salary in the WNBA is $62,285 with the maximum set at $234,936.

Under the collective bargaining agreement ratified on Wednesday, NBA players are slated to receive about 51% of league revenues. The NBA’s new CBA kicks in this July and runs through the 2029-30 season.

WNBA players have to deal with prioritization rules built into their CBA even as several of the league’s players play overseas in leagues that pay more. That was highlighted when Phoenix Mercury center Brittney Griner spent 10 months in Russian custody after she arrived in February 2022 to play there. 

Change could be on the horizon. 

WNBA players could choose to opt out of the CBA — which runs through 2027 — after the 2025 season, potentially setting up a fight for a revenue split similar to what their NBA counterparts have had for decades. 

And ESPN’s deal — which tops out at a paltry $35 million per season — ends after the 2025 campaign. As ratings have surged, it’s expected the next TV deal will receive a significant bump.

Copy Link
Link Copied
Link Copied

What to Read


Panini Picks Up Legal Win, Will Still Make WWE Trading Cards

New York judge denies WWE's bid for restraining order

Miami Is A New Soccer Hub With FIFA, Argentina Moves

FIFA is moving 100+ employees to a new South Florida office.
A Chicago Bears helmet.

Arlington Heights Looks To Break Stadium Logjam With Bears

Village board cites striking Bears deal as its top priority
First Take vs. FS1

Sharpe: 'First Take' Would Still Beat 'Undisputed' Without Stephen A.

Even if Smith leaves, Sharpe said he will still beat Skip Bayless in the ratings.
podcast thumbnail mobile
Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies


Featured Today

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.
September 25, 2023

Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."
Chatri Sityodtong
September 25, 2023

ONE Championship's Quest To Challenge Rival UFC Through U.S. Expansion

Leveraging its Amazon deal, ONE Championship seeks to expand in U.S.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

NFL Owners' Debt Limit Could Increase To $1.6B

Currently, new NFL owners can use $1 billion of debt.
September 25, 2023

NFL's Next International Goal: Games in Spain, Brazil

A league executive says the games could take place in 2024.
September 25, 2023

LIV, PGA Tour Schedules Likely Clashing Despite PIF Deal

In 2024, LIV is reported to go head-to-head with the PGA Tour.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Teams without secured venue situations could be left out of a potential XFL-USFL merger.
September 21, 2023

XFL-USFL Merger Could Drop Teams, Change League Name

Teams without secured venues could be cut from a XFL-USFL merger.
September 20, 2023

U.S. Cricket Ambitions Get Big-Time Boost

ICC to stage major tournament in New York, Dallas, and Miami
September 19, 2023

Saudi Pro League Has Long Way To Go Despite Spending Spree

The league's revenue still trails far behind its European counterparts.
September 19, 2023

Latest NFL-NFLPA Drama Spotlights Fake Injury Accusations

The NFL has alleged that the NFLPA told running backs to fake injuries.