• Loading stock data...
Tuesday, November 4, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

SEC Coaches Sound Off on NIL, Revenue-Sharing: ‘Upside Down’

With the college basketball season tipping off in just over two weeks, concerns about the shifting NIL and revenue-sharing era are top of mind for coaches in the SEC.

Oct 14, 2025; Birmingham, AL, USA; Arkansas Razorbacks head coach John Calipari talks with the media during SEC Media Days at Grand Bohemian Hotel.
Vasha Hunt-Imagn Images

With the college basketball season tipping off in just over two weeks, concerns about the shifting NIL (name, image, and likeness) and revenue-sharing era are top of mind for coaches in the SEC.

Speaking this week at the conference’s preseason media days in Birmingham, Arkansas coach John Calipari said he aims to be transformational, and more importantly, not transactional, in the final years of his career. “If I become transactional, I’m going to pay you this to do this and that, then I won’t do this anymore,” Calipari said. “I don’t need to.”

Vanderbilt coach Mark Byington labeled the current landscape “extremely complicated” because there are still many unknowns. “It’s ever-changing,” Byington said. “I thought we might get to a certain spot where revenue-sharing is in place, and now we know what we’re going to deal with—and we don’t. Things are still changing.”

Texas coach Sean Miller echoed Byington’s thoughts. “The one thing that we’ve all learned over the last 24, 36 months is that what was a year ago is no longer in place,” Miller said. “It’s flipped upside down two or three times when you start talking about NIL and some of the rule changes.”

Alabama coach Nate Oats simply wants clarity on the rules. “I think the guys that complain about it don’t figure out how to work within them,” he said. “Just give us what the rules are.” Oats also said it’s “great that our student-athletes are able to get compensated. There’s a lot of money in college sports. They’re the ones playing. They should be able to get a piece of the pie.”

Tourney Talk

After the SEC sent a record 14 teams to the men’s NCAA basketball tournament last season, the potential expansion of March Madness remains a hot topic.

Calipari, 66, who has won one national championship and made six Final Four appearances as a head coach, doesn’t want to see the tournament grow. “I just think you leave it how it is because if it’s not broken, go with the known, leave that unknown alone,” he said. “We don’t know what will happen to it. I’m not worried about money or anything else.”

Calipari also cited uncertainties around the transfer portal and player eligibility as his main concerns. “I would leave the tournament alone, but that’s just me,” he said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ex-Hawks Employee Accused of Stealing $3.8 Million From Team

Lester Jones, a former senior finance employee, pleaded not guilty.
Michael Jordan and Mike Tirico
opinion

Why the Jordan Rules Now Apply to Sports Media

Other networks have tried and failed to recruit Jordan since he retired in 2003.

College Hoops Accounts for Nearly 30% of Revenue-Sharing Payments

Men’s and women’s basketball account for nearly 29% of revenue-sharing money.

NHL Commish Criticizes Mavs in Arena Feud: Looks Like ‘Bullying’

The commissioner says he is ‘somewhere between amazed and appalled’ by the fight.

Featured Today

Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
October 31, 2025

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) pitches during the fifth inning against the Toronto Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium.
October 31, 2025

Shohei Ohtani Card Market Is Surging—With No Signs of Slowing

Cards have spiked hundreds of thousands of dollars from their initial value.
September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium
October 26, 2025

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.

First Set of CFP Rankings Could Signal Committee’s New Priorities

New this year is the CFP’s move to straight seeding.
Auburn Tigers tight end Preston Howard (15) is tackled by Kentucky Wildcats defensive back Jordan Lovett (25) as Auburn Tigers take on Kentucky Wildcats at Jordan-Hare Stadium in Auburn, Ala. on Saturday, Nov. 1, 2025. Kentucky Wildcats defeated Auburn Tigers 10-3.
November 3, 2025

25% of SEC Football Coaches Fired So Far This Season

The conference owes coaches about $100 million worth of buyouts.
November 3, 2025

Coaching Buyouts to Surpass $1B in College Football Playoff Era

College football buyouts continue to expand at a record pace.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
November 2, 2025

College Football Buyouts Hit $185M As Auburn Fires Hugh Freeze

Four out of the SEC’s 16 teams have fired their football coaches.
Sponsored

How HOKA is Reimagining the NIL Relationship

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.
October 31, 2025

LSU Officials Vow Stability: ‘Not Broken’ With Coach and AD Gone

Officials announced a search committee and tried to correct the record.
Sep 6, 2025; Baton Rouge, Louisiana, USA; LSU Tigers head coach Brian Kelly looks on against Louisiana Tech Bulldogs during the second half at Tiger Stadium.
October 30, 2025

The Governor Who Inserted Himself Into a College Football Coaching Search

The governor said he was concerned taxpayers would be left paying Kelly’s buyout.