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Wednesday, October 1, 2025

Roger Goodell’s Tenure May Extend Again As NFL Eyes New Deal

Even as whispers of a potential succession plan have grown in recent months, NFL owners are nearing a move toward greater continuity.

Tork Mason-Imagn Images

Meet the new boss, same as the old boss.

NFL owners are discussing a potential multiyear contract extension for commissioner Roger Goodell, according to Front Office Sports sources, a move that, if completed, would extend the tenure of one of the longest-serving leaders in major pro sports and also keep him around for a series of key upcoming league initiatives. The matter, while still in development, did not formally come up at this week’s spring meetings in Minnesota. 

Just 19 months after completing a prior, three-year extension running through March 2027, owners are considering another contract term that would extend Goodell to around 2030. Already, Goodell is set to earn around $700 million since becoming commissioner in 2006, a sum nearly twice the career earnings of any player in NFL history. A new term would add significantly to that total. 

Though speculation has remained somewhat steady about the potential timing and nature of a commissioner succession at the NFL, there remains plenty of reason for the 66-year-old Goodell to stay. The league continues to distance itself as not only the most dominant pro sports league in North America but also the top programming in U.S. television, regardless of genre. A run of new audience records and rising revenue included an unprecedented average viewership of 127.7 million for Super Bowl LIX in February. 

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An extension for Goodell, meanwhile, would ensure he will be in place for a series of major projects coming up for the league in the next several years. Among them:

There was some surprising pushback on Wednesday elsewhere, however, as expected votes to amend the playoff format and ban the Tush Push both failed to garner sufficient owner support

With at least 21 years in office, and likely more, Goodell continues to establish himself as one of the most tenured commissioners in sports. The NHL’s Gary Bettman has been in that spot for 32 years and counting. Major League Soccer’s Don Garber celebrated his 25th anniversary last summer.

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