• Loading stock data...
Saturday, March 15, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Rob Walton Reportedly Puts Up More Than $4B For Broncos

Denver-Broncos
Walmart Corporate

Rob Walton, son of late Walmart founder Sam Walton, is reportedly bidding more than $4 billion to buy the Denver Broncos.

Opening bids for the Broncos were reportedly due on Friday and would only be accepted if they were above the $4 billion threshold. The price tag is a mere fraction of Walton’s $70 billion worth, making him a favorite to buy the team.

NFL owners are not allowed to put more than $1 billion in debt on a team and must put down at least 33% of the equity.

A previous report suggests that the team’s final sale will land between $4.5 billion and $5.5 billion.

  • Philadelphia 76ers and New Jersey Devils owner Josh Harris was expected to submit a bid.
  • Reports suggest the NFL was courting Robert F. Smith, the richest Black man in America, to buy the team. 
  • Entertainment Studios’ Byron Allen said he was preparing an offer in February. Allen or Smith would become the league’s first Black owner should either win.

Walton’s brother-in-law is Stan Kroenke, owner of the Los Angeles Rams and former owner of the NBA Nuggets and NHL Avalanche.

A Pretty Penny

The estimated bidding price would make the Broncos sale the highest amount ever paid for an American professional sports team. David Tepper purchased the Carolina Panthers in 2018 for $2.2 billion, and Joe Tsai bought the Brooklyn Nets in 2019 for $2.3 billion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

San Diego Wave FC falls to Orlando Pride at Snapdragon Stadium in San Diego, CA on April 29, 2023.

The New Tailored Approach to Women’s Sports Uniforms

For new women’s sports leagues, every detail is custom.
Jan 5, 2025; Glendale, Arizona, USA; Arizona Cardinals wide receiver Marvin Harrison Jr. (18) and tight end Trey McBride (85) against the San Francisco 49ers at State Farm Stadium.

Marvin Harrison Jr., Fanatics End 10-Month-Long Legal Battle

Fanatics initially filed the lawsuit last May for breach of contract.
Jan 13, 2025; Glendale, AZ, USA; Minnesota Vikings quarterback Daniel Jones (13) against the Los Angeles Rams during an NFC wild card game at State Farm Stadium.

As NFL’s QB Carousel Spins, Even Backups Are Getting Big Money

Daniel Jones signed a $14 million deal with the Colts.
Behind the scenes with NBC's TODAY show at the 2024 Paris Olympics.

NBC, Olympics Reach $3 Billion Rights Extension

The Olympics will remain on NBC through at least 2036.

Featured Today

Iowa Hawkeyes guard Caitlin Clark (22) cuts down the net after beating LSU in the Elite 8 round of the NCAA Women's Basketball Tournament between Iowa and LSU at MVP Arena, Monday, April 1, 2024 in Albany, N.Y.
opinion

Reader Mailbag: Leagues Need Must-Watch Moments

Readers responded to NHL success and what it means for other leagues.
Moolah Kicks
March 8, 2025

Breaking the Mold: The Brands Designing Footwear Specifically for Female Athletes

New companies are laser focused on changing the women’s athletic footwear landscape.
WEST PALM BEACH, FL - FEBRUARY, 22: Houston Astros play the Washington Nationals in Spring Training at Cacti Park of the Palm Beaches on February 22, 2025 in West Palm Beach, FL. (
March 6, 2025

Astros Strength Coach Stephanie Grubbs Is Building an ‘Arsenal’ of Skills

The MLB team’s first female coach talks to FOS about her trajectory.
Lia Thomas of University of Pennsylvania competes in the finals of the 200 yard freestyle during the Women s Ivy League Swimming and Diving Championships at Harvard University.
March 2, 2025

One Group Is Funding the NCAA Transgender Ban Lawsuits

ICONS is funding three major lawsuits against schools, conferences, and the NCAA.

Junior Bridgeman Was the Prototype for Business Success After Sports

He started with Wendy’s franchises, later expanding into bottling, magazines, and more.
Oct 23, 2024; Miami, Florida, USA; Miami Heat president Pat Riley addresses the crowd during the Pat Riley Court dedication ceremony at halftime at Kaseya Center.
February 14, 2025

Here’s Where Pat Riley’s Three-Peat Trademark Money Goes

Riley has the phrase trademarked despite having no three-peat of his own.
Feb 12, 2023; Glendale, Arizona, US; A$AP Rocky on the sideline after halftime during Super Bowl LVII at State Farm Stadium.
February 27, 2025

A$AP Rocky Could Be Latest Celebrity Owner in English Soccer

Following his acquittal, the rapper is closer to owning Tranmere Rovers.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Dec 1, 2024; Landover, Maryland, USA; Washington Commanders general manager Adam Peters (L) talks with Commanders owner Josh Harris (R) on the field prior to the game against the Tennessee Titans at Northwest Stadium.
December 4, 2024

CEO Leaves $13 Billion Soup Company to Run Commanders

The new president will lead the planning and development of the team’s stadium.
LPGA Commissioner Mollie Marcoux Samaan after the final round of golf during the CME Group Tour Championship at the Tiburon Golf Club in Naples, Fla., Sunday, November 19, 2023.
December 2, 2024

LPGA Commissioner Leaving After Brief Up-and-Down Tenure

Mollie Marcoux Samaan was hired in 2021.
November 15, 2024

Adam Silver Defends NBA Product Amid Sluggish Ratings

Silver said the NBA compares itself to “the biggest brands in the world.”
November 11, 2024

Endeavor to Sell OpenBet, IMG Arena to Its CEO Ari Emanuel

The move is “a necessary step” as Endeavor seeks to go private.