Monday December 4, 2023

Rich Paul, Ex-Nike Execs to Build Brands

  • Rich Paul has teamed up with three former Nike executives.
  • They've created a company called Adopt that is focused on building brands.
Bill Streicher-USA TODAY Sports/Design: Alex Brooks
Copy Link
Link Copied
Link Copied

Rich Paul, CEO and founder of Klutch Sports Group, the agency behind the career of LeBron James, has teamed up with three former Nike executives to form Adopt, a minority-owned company “focused on building brands by unleashing the power of sport and wellness.” 

“We lead with design, marketing, and technology and apply that to brands, helping them define their purpose for what’s next,” said co-founder David Creech. 

Creech, who has worked with Tiger Woods and the late Kobe Bryant, previously led Jordan brand design will serve as head of product and brand design for Adopt.

Paul, in particular, has made a name for himself by helping others realize their business potential. The super-agent recently said that former NBA star Allen Iverson could have established a billion-dollar brand with proper guidance.

However, Adopt will focus not on what could have been, but what is to come.

“We believe that the heart and soul of sport is the athlete. The world sees them as players, we see them as partners,” said Paul, who last month announced a memoir to be published via Jay-Z’s book imprint with Random House.

Former Nike marketing exec Nicole Graham will focus on growing dual-gender athlete brands, products, services, and experiences for Adopt. Josh Moore, who led digital design at Nike, will work to drive growth and engagement.

Adopt’s investment group includes Matthew Pritzker, who has a portfolio of investments that include Cameo — which hit a $1 billion valuation this week — and SpaceX.

Copy Link
Link Copied
Link Copied

What to Read

In Light of More Player Defection Talk, PGA Tour Pens Optimistic Memo

Players on policy board look to convey sense of calm, optimism.

PGA Tour Expects To Add Another Investor To Pair With Saudi PIF

The PGA Tour is still working toward the Dec. 31 deadline.

PGA Tour's $100M Incentive Program May Be On Thin Ice

Jordan Spieth says the Player Impact Program isn't needed.
Tiger Woods at the PGA Tour's Hero World Challenge

Tiger Points To 'Options' As PGA Tour-PIF Deadline Nears

The two sides have a self-imposed Dec. 31 deadline to complete a deal.
podcast thumbnail mobile
Front Office Sports Today

CFP Selection Turns Heads with Controversial Selection


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
Mark Cuban and Dallas Mavericks.

Adelson Family Freed Up $2B To Reportedly Buy Stake In Dallas Mavericks

Miriam Adelson is selling a portion of her Las Vegas Sands Corp stock.
New York Knicks executive chairman James Dolan watches during the first quarter against the Cleveland Cavaliers at Madison Square Garden.
November 22, 2023

Knicks Owner Resigns From NBA Committees Amid Lawsuit

The Knicks are suing the Toronto Raptors for $10 million.
Carolina Panthers quarterback Bryce Young hugs team owner David Tepper on the field prior to the game against the Atlanta Falcons at Mercedes-Benz Stadium.
November 27, 2023

David Tepper’s Reign Marred by Firings

Between the Panthers and Charlotte FC, Tepper has fired five head coaches.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Arizona Cardinals owner Michael Bidwill looks on against the Baltimore Ravens during the second half at State Farm Stadium.
November 1, 2023

Arizona Cardinals Owner Michael Bidwill Accused of Workplace Misconduct

Former COO Ron Minegar describes a “deep culture problem” within the organization.
Miami Marlins chief executive officer Derek Jeter watches batting practice prior to the game against the Los Angeles Dodgers at loanDepot park.
October 18, 2023

Former Miami Marlins President Says Bruce Sherman Fired Derek Jeter

David Samson told FOS that Derek Jeter failed to meet revenue goals.
Miami Marlins general manager Kim Ng looks on from the field prior to the game against the New York Mets at loanDepot Park.
October 16, 2023

Trailblazing GM Kim Ng Departs Miami Marlins

Miami reportedly considered hiring a president of baseball operations to oversee Ng.
October 11, 2023

Goodell On Track For Extension, $700M In Career Earnings

Months in development, new three-year contract again said to be close.