Soccer Content Play

    • An investment from Ryan Reynolds and Rob McElhenney could immediately make a fifth-tier team profitable.
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Ryan Reynolds and Rob McElhenney want to invest $2.6 million into Welsh football team Wrexham AFC. Content opportunities are reportedly at the center of the actors’ interest in the team, which plays in the fifth-tier English league.

In a presentation to the current fan-controlled ownership group, the pair described plans for a documentary series like HBO’s “Hard Knocks” or Amazon’s “All or Nothing.” Estimates suggest the show could generate an extra $3.1 million in revenue for Wrexham, a team that doesn’t benefit from a broadcast deal.

Wrexham currently projects a $393,480 loss on $2.75 million in revenue for 2020-21. An announcement from the fan owners on whether they’re proceeding is expected today.