• Loading stock data...
Monday, February 17, 2025

Puma Thriving In Europe Despite Weak U.S. Market

  • German brand continues to report solid earnings despite headwinds
  • Resurgent U.S. growth projected due in part to celebrity collaborations
Puma headquarters in Herzogenaurach, Germany
PUMA

German sportswear brand Puma may continue to struggle in the U.S., but it still enjoyed a solid quarter thanks to gains on its home continent and in China.

Puma reported operating profit of $252 million for the third quarter, down 8.5% but beating analyst expectations, on revenue of $2.45 billion, up 6% on a currency-adjusted basis. 

American sales during the quarter rose just 2.5% and are down by 1% for the year to date, as the brand has sought to focus more on higher-end products. But those figures were easily surpassed by a 9.9% bump in Europe, the Middle East, and Africa, plus another 4.6% boost in the Asia-Pacific region.

Perhaps most pleasing to investors was Puma’s reaffirmation of its full-year projections, including an operating profit of $625 million to $710 million. As a result, Puma stock rose nearly 8% in Tuesday trading in Frankfurt.

“While the market continues to experience significant macroeconomic headwinds and 2023 remains a transition year, we outgrew the market,” said Puma CEO Arne Freundt. 

American Comeback?

Puma is looking for resurgent American growth next year, in part due to new collaborations with celebrities including Rihanna and her partner, A$AP Rocky.

The company continues to operate in a vigorous battle for market share with other major shoe and apparel brands such as Adidas, Nike, Reebok, and Under Armour

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Kelsey Plum Introduced in L.A., Throws Jab at Las Vegas Aces

She won two championships with the Las Vegas Aces.

Caitlin Clark Effect: Lasting Impact on Women’s College Hoops Viewership?

Women’s March Madness starts March 16 with Selection Sunday.

NASCAR’s New Media Deals Launch As Michael Jordan’s Lawsuit Looms

The Daytona 500 begins the 2025 NASCAR Cup Series season.
Sep 22, 2024; Houston, Texas, USA; Houston Astros third baseman Alex Bregman (2) walks on the field before the game against the Los Angeles Angels at Minute Maid Park.

MLB Spring Training Camps Open With Plenty of Top Talent Unsigned

The MLB free-agent market remains tight as spring training camps open.

Featured Today

Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.

Inside the Push for the NHL’s Next Era of International Competition

Players have been clamoring, and the league is all in.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
Feb 18, 2024; Indianapolis, Indiana, USA; Eastern Conference guard Damian Lillard (0) of the Milwaukee Bucks reacts after a play during the second half of the 73rd NBA All Star game at Gainbridge Fieldhouse.
February 15, 2025

The NBA’s Latest Attempt To Solve the All-Star Game Conundrum

A new mini-tournament on a lame-duck network may not solve the problem.
Jan 9, 2025; Pittsburgh, Pennsylvania, USA; Edmonton Oilers center Connor McDavid (97) checks Pittsburgh Penguins center Sidney Crosby (87) during the third period at PPG Paints Arena
February 11, 2025

‘Important’ 4 Nations Face-Off Can Be NHL’s All-Star Antidote

“The stars have been lobbying the league for an event like this.”
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
October 18, 2024

Skechers Wasn’t Cool. Then NBA Stars Started Wearing Them

The brand is not traditionally cool. Embiid, Randle, and others don’t care.
November 4, 2024

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
October 17, 2024

Netflix Shares Rise on Strong Earnings As Christmas NFL Games Lie Ahead

The next two months will include the Tyson-Paul fight and the NFL Christmas Day games.
September 21, 2024

Fanatics’ NHL Jersey Plan

The sports merchandising giant rolls out four tiers of redesigned NHL jerseys.
A view of a Nike retail store in New York City.
August 15, 2024

Nike Shares Surge As Bill Ackman Invests, Igniting Turnaround Hopes

The billionaire hedge-fund executive holds significant influence in the market.