Several private equity firms are reportedly looking to buy Reebok. London-based Permira and Triton have been linked to the Adidas subsidiary less than a month after rumors surfaced it was back on the market.
Adidas purchased Reebok for $3.8 billion in 2006. Reebok has struggled since the acquisition, accounting for just 7% of Adidas’ $31 billion in revenue last year. Recent reports suggest Adidas CEO Kasper Rørsted could settle for a sale of less than $2.4 billion.
Permira currently owns Dr. Martens and paid $1.7 billion for Golden Goose in February. Triton has invested mostly in manufacturing, health care and business services. VF Corp., which just purchased streetwear brand Supreme, and Anta International Group have also shown interest in buying Reebok.