Wednesday, July 22, 2026

He Built Vitaminwater and Is Now Taking on Nike

Billionaire entrepreneur Mike Repole—the mind behind Vitaminwater, BodyArmor, and now NoBull—joins Adam Breneman for one of the most raw and inspiring conversations we’ve had on Next Up. From growing up in Queens as the son of a waiter and a seamstress to selling companies for billions, Repole shares the unfiltered truth about what it takes to win—in business, in sports, and in life.

He opens up about his deep love for St. John’s basketball—the program that shaped his roots—and why he’s gone all in to help rebuild it into a national powerhouse with Rick Pitino at the helm. From NIL deals to the business of college sports, he breaks down why St. John’s success means so much more than just wins.

Up Next

How 3M Science Helps Make Golf’s Best Clubs

FOS joins 3M to build a golf club.
July 21, 2026

Could Jeremiyah Love Have Been a Professional Gamer?

Love says he would’ve pursued professional gaming if not for football.
July 20, 2026

Josh Pate on CFB Controversies and Media Landscape

Josh Pate on Michigan football, Brendan Sorsby, the NCAA’s decline, and his…
July 20, 2026