In this episode of NILOSOPHY, Deja Kelly sits down with University of Texas standout Sam Hurley for his most personal and revealing conversation yet. From earning millions of followers online to navigating the highs and lows of NIL (name, image, and likeness) deals, collectives, and brand partnerships, Sam breaks down his journey as a college athlete and digital creator—and why he’s transferring for his final season.
Sam opens up about growing up in Arkansas and his journey to Division I track stardom, his decision to enroll early at Texas to capitalize on NIL, the truth about collectives, and more. Whether you’re an athlete, creator, or brand builder—this one’s a master class in identity, ownership, and the modern athlete’s mindset.