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    Front Office Sports Today

    Billie Jean King on the Rise of Women’s Sports

    • Billie Jean King is as active as ever in the fight to elevate women’s sports.
    • King discusses the growth of the WNBA, NWSL, and PWHL, and how to bring women’s sports up to equal stature and pay as men’s sports.
    By
    Jun 28, 2024 | 03:07 am
    UPDATED Jun 28, 2024 | 10:39 am
    Billie Jean King fields questions at a press conference.
    Maya Carter-USA TODAY NETWORK

    Billie Jean King is as active as ever in the fight to elevate women’s sports. The 39-time grand slam winner and activist joins the show to discuss the growth of the WNBA, NWSL, and PWHL, her involvement in Parity Week by Gainbridge and what it will take to bring women’s sports up to equal stature and pay as men’s sports.

    Plus, the NFL was ordered to pay $4.7 billion in its antitrust trial, the NWSL is having its best year ever, LIV Golf’s streaming partner shut down, and Peacock will use an AI-generated version of Al Michael’s voice during the Olympics.

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