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Monday, July 15, 2024

Peloton Takes Flight With Delta Air Lines

peloton_instructor_doing_yoga
Peloton/Design: Alex Brooks

Peloton is making its classes available outside its app or hardware for the first time through a deal with Delta Air Lines.

Delta is now offering five classes that Peloton produced exclusively for the airline to assist passengers with stretching, relaxing, meditating, or falling asleep.

The classes will be available on the planes’ seatback screens and will not be offered on Peloton’s app. Jen Cotter, Peloton’s chief content officer, told CNN the integration gives the company a chance with “people that aren’t Peloton members.”

Despite the massive treadmill recall and lawsuits Peloton faced earlier this year, the connected fitness giant continues to expand across a wide variety of industries.

  • Reports surfaced in June that Peloton was working on an armband heart-rate monitor.
  • In July, it announced an in-app video game for Peloton bike owners and subscribers.
  • It acquired workout machine maker Precor for $420 million in April, expanding its manufacturing capacity in the U.S.
  • The company also recently launched its first clothing line, designed entirely in-house.

Peloton reported a net loss of $313.2 million in its fourth fiscal quarter — though it still posted $937 million in revenue — and has roughly 900,000 paid digital-only members.

The company reports its first-quarter earnings on Thursday.

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