Tuesday, October 20, 2026

Peacock’s Sports Help Comcast Climb

  • Peacock has helped Comcast soar to new heights.
  • The streaming service has reached 42 million sign-ups in the U.S.
Joe Camporeale-USA TODAY Sports/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

NBCUniversal’s streaming service, Peacock, is helping its parent company Comcast soar to new heights, according to the company’s latest earnings report.

Comcast reported revenue of $27.2 billion in Q1 2021 — a $600 million increase year-over-year — thanks in part to Peacock.

The service now has 42 million subscribers in the U.S., up from 33 million in Q4 2020. 

Comcast credits much of that growth to its exclusive World Wrestling Entertainment rights. In January, Peacock struck a five-year deal with WWE valued at more than $1 billion with WWE. The move brought over 1.2 million subscribers from the now-defunct WWE Network.

WrestleMania 37, held earlier this month, was the most-viewed live event in Peacock history.

Exact viewership numbers were not disclosed, but the No. 1 ranking is notable because the service also carries Premier League matches and select NFL games. 

Peacock expects to spend at least $2 billion in its first two years to build its offerings. It also recently secured exclusive rights to stream the 2021 Premier Lacrosse League season. In a landmark moment for the sport, PLL merged with Major League Lacrosse in December.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
podcast thumbnail mobile
Front Office Sports Today

10/20/26 – Knicks’ $4K Opener, Brewers’ $2,800 World Series, Colts Call Peyton?

0:00

Featured Today

Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
Oct 28, 2024; Pittsburgh, Pennsylvania, USA; Hall of Fame quterback Troy Aikman stands with his Monday Night Football Broadcast announcer Joe Buck before a game between the Pittsburgh Steelers and New York Giants at Acrisure Stadium. Mandatory Credit: Barry Reeger-Imagn Images

Buck, Aikman Avoid the Elephant in the ‘MNF’ Booth

Aikman and Buck focused purely on football in their ‘MNF’ intro.
Sponsored

Why Brands Are Betting On Major League Soccer

Discover why brands are investing in MLS as the league builds on World Cup momentum to drive fan engagement and sponsorship growth.
October 19, 2026

NBC Sports Faces Pivotal Week

The network and its parent company are at a key inflection point.
Sponsored

Why Brands Are Betting On Major League Soccer

Discover why brands are investing in MLS as the league builds on World Cup momentum to drive fan engagement and sponsorship growth.
October 19, 2026

WNBA Finals Goes Hollywood With ‘Orange Carpet’ Show

E! is bringing red carpet coverage to Game 2 of the Finals.
Troy Aikman
Exclusive
October 16, 2026

Troy Aikman, Dolphins Have No Ongoing Consulting Agreement

Aikman’s official role ended with the coach and GM searches.
Opinion
October 15, 2026

Troy Aikman–Joe Buck Breakup Looks More Likely Than Ever

ESPN hasn’t formally offered Troy Aikman a new deal, sources say.
Nov 3, 2025; Arlington, Texas, USA; Television commentator Troy Aikman speaks before the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
October 15, 2026

Aikman Eyeing ‘Next Landing Spot,’ Doesn’t Deny Rift With Buck

Aikman is slated to become a free agent after the season.