• Loading stock data...
Wednesday, August 13, 2025
Stephen A. Smith vs Clay Travis at Tuned In on September 16 in NYC. Don’t miss it. Buy tickets now!

Peacock’s Sports Help Comcast Climb

  • Peacock has helped Comcast soar to new heights.
  • The streaming service has reached 42 million sign-ups in the U.S.
Joe Camporeale-USA TODAY Sports/Design: Alex Brooks

NBCUniversal’s streaming service, Peacock, is helping its parent company Comcast soar to new heights, according to the company’s latest earnings report.

Comcast reported revenue of $27.2 billion in Q1 2021 — a $600 million increase year-over-year — thanks in part to Peacock.

The service now has 42 million subscribers in the U.S., up from 33 million in Q4 2020. 

Comcast credits much of that growth to its exclusive World Wrestling Entertainment rights. In January, Peacock struck a five-year deal with WWE valued at more than $1 billion with WWE. The move brought over 1.2 million subscribers from the now-defunct WWE Network.

WrestleMania 37, held earlier this month, was the most-viewed live event in Peacock history.

Exact viewership numbers were not disclosed, but the No. 1 ranking is notable because the service also carries Premier League matches and select NFL games. 

Peacock expects to spend at least $2 billion in its first two years to build its offerings. It also recently secured exclusive rights to stream the 2021 Premier Lacrosse League season. In a landmark moment for the sport, PLL merged with Major League Lacrosse in December.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA Doubles Down on MLK Day Amid NFL Christmas Competition

NBC also announced the first NBA games that will be exclusively streamed.
Schultz of Israel-Premier Tech

Rice Krispies Treats Are Upending the Billion-Dollar Athlete-Fuel Wars

The world’s most elite athletes are eating like first graders.
Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
Apr 2, 2023; Inglewood, CA, USA; Roman Reigns during Wrestlemania Night 2 at SoFi Stadium. Mandatory Credit:

ESPN Strikes $1.6 Billion Streaming Deal With WWE

WWE’s premium live events are migrating from NBC’s Peacock in 2026.

Featured Today

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Jan 12, 2025; Orchard Park, New York, USA; CBS Sports field reporter Tracy Wolfson interviews Buffalo Bills quarterback Josh Allen (17) following a win over the Denver Broncos in an AFC wild card game at Highmark Stadium.

CBS Sports Chief on Paramount Owners: ‘They Value Sports’

Network officials cite the UFC deal as immediate proof of corporate priorities.
August 12, 2025

NBC Extends U.S. Open Media-Rights Deal Through 2032

One of golf’s four major championships is staying on NBC.
August 12, 2025

Tom Brady Opens Up on ‘Growing Pains’ in First Fox Season

Brady said he was “way more comfortable” by the time he called Super Bowl LIX.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Taylor Swift
August 12, 2025

Taylor Swift on ‘New Heights’ Could Test Sports Podcast Ceiling

It could be the most-consumed podcast ever.
Chad Ochocinco
August 8, 2025

Shannon Sharpe, Chad Ochocinco Settle $20 Million Defamation Suit 

It’s the second multimillion-dollar lawsuit Sharpe has settled in recent weeks.
NFL Network host Kimmi Chex gives Indianapolis Colts running back Jonathan Taylor a draft do-over during the second round of the 2025 NFL Draft on Friday, April 25, 2025, at Lambeau Field in Green Bay, Wisconsin. Taylor was drafted in 2020 when the draft was held virtually due to COVID.
August 6, 2025

ESPN Reaches NFL Draft Rights Extension Following Mega-Deal

The network will continue to broadcast the draft through 2030, say sources.
August 4, 2025

NFL’s Hall of Fame Game Draws 6.9M TV Viewers, Highest Since 2021

The Lions and Chargers played this year’s game in Canton, Ohio.