Friday, October 9, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Is technology to blame for the decline in college football attendance?

Jul 19, 2019; Chicago, IL, USA; Northwestern football coach Pat Fitzgerald speaks during the Big Ten Football Media Days event at Hilton Chicago. Mandatory Credit: Jim Young-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else.

When it comes to the decline in college football attendance, Northwestern’s Pat Fitzgerald pointed to cellphones being one of the major reasons why. 

During a media day press conference, Fitzgerald said, “I think phones, I think technology has been the decline in attendance.”

How bad are the attendance problems?

According to CBS Sports, the 2018 CFB season saw the lowest average attendance in 22 years.

Of the Power Five conferences, the ACC was the only one with an average attendance increase in 2018. For the fifth consecutive year, the majority of the 10 FBS conferences were down in attendance (7 of 10 in 2018). 

How do they fix it?

For Coach Fitzgerald, prioritizing the fan experience is about creating the best parties during every home game.

“When I think of college football Saturdays, I’ve said it every year, I want to create seven parties. I want everyone that walks into our building to walk in and say ‘I’m excited to watch this game. I’m having a great time. I’m fired up to support the Cats.’ They walk out of there going ‘that was one of the best experiences of my life.”

What did fans have to say?

Attendance issues in sports are a hot-button topic, so we polled our Twitter followers to see what contributed to them attending fewer games. Of the 594 people who voted, 58% said that the price of tickets was the main reason keeping them home, while 24% pointed to time commitment being the biggest factor.

It is also worth noting, that in a separate poll with 652 votes, 54% of those who voted agreed with Coach Fitzgerald.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Georgia-Alabama Braces for Hurricane, Trump Cancels Plans to Attend

Alabama banned tailgating and all outdoor activities on campus before noon.
Mar 29, 2026; New Orleans, Louisiana, USA; LSU Tigers mens basketball head coach Will Wade looks on against the Houston Rockets during the first half at Smoothie King Center. Mandatory Credit: Stephen Lew-Imagn Images

LSU Finally Reveals 10-Player Roster in Will Wade’s Exhibition Return

The game offered a glimpse into which LSU players are eligible.
Oregon head coach Dan Lanning talks to Oregon quarterback Dylan Raiola on the sideline as the Oregon Ducks face the Oklahoma State Cowboys on Sept. 12, 2026, at Boone Pickens Stadium in Stillwater, Oklahoma.

How Oregon Beat College Football’s ‘Impossible’ Backup QB Market

Dylan Raiola will get the first start of his Oregon career on Saturday.
Jan 20, 2026; Miami, FL, USA; College Football Playoff executive director Rich Clark during the CFP host committee handoff press conference at Marriott Marquis Miami. Mandatory Credit: Kirby Lee-Imagn Images
First at FOS

CFP Director Supportive of 24 Teams, Endorses College Sports Bill

Rich Clark said a potential 24-team Playoff would be “spectacular.”
podcast thumbnail mobile
Front Office Sports Today

10/9/26 – MLB’s 154-Game Pitch, NFL Bets on SCOTUS, Shaq Says Barkley Isn’t Leaving

0:00

Featured Today

Action Images/Peter Cziborra

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Sponsored

Olympic Hockey Betting Preview: USA and Canada Take Center Ice

Olympic hockey betting odds shift as USA and Canada dominate early action, per BetMGM’s 2026 Winter Games preview.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
February 6, 2026

The Killers and a Seat on the 50: Super Bowl’s Priciest Packages

On Location offers packages ranging from less than $1,000 to over $300,000.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Sponsored

TNT Sports and Bleacher Report Head to College

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.