Packers ‘Return to Normalcy’ with Record $579M Year

The Green Bay Packers reported record financial results for the 2021-22 season, recording $579 million in annual revenue and $77.7 million in operating profit.

As the only NFL franchise to disclose its financial results publicly and the league’s smallest-market team, the Packers give insight into the rest of the league’s finances. The Packers reported a $38.8 million loss during 2020. 

The team’s national revenue reached $347 million, a 12% year-over-year increase from $309 million. A report from earlier this month estimated that the league’s national revenue — which is shared equally by all 32 teams — reached $11.1 billion, or around $343.75 million for each team. 

“I think the storyline this year is return to normalcy,” Packers president and CEO Mark Murphy said.

Murphy attributed the revenue increase to a newly introduced 17th regular-season game, an extra primetime playoff game, and increases in sponsorship and media revenue.

• Sponsorship revenue for the league reportedly increased 23%.
• The NFL was reportedly nearing $2 billion in sponsorship deals for the first time.

Franchise Finances

Local revenue, which differs for all 32 NFL teams, hit a record $231.7 million for the Packers — up from $61.9 million the year prior when there were no fans at games and an increase from $210.9 million during the 2019-20 season.

The team reported $61.6 million in net income, and also had their highest-ever expense figure at $501.3 million, attributed to payments pushed off due to the pandemic.