• Loading stock data...
Sunday, June 1, 2025

In Olympic First, Track Gold Medalists to Get $50K in Paris

  • The Olympics have historically been an amateur event. 
  • Silver and gold payouts reportedly are coming in the 2028 Summer Games.
James Lang-USA TODAY Sports

Track and field—one of the many Olympic sports where even champions can live a grinding existence financially—will directly pay its gold medalists tens of thousands of dollars for the first time.

Gold medalists will net $50,000 in Paris, World Athletics said Wednesday, making it the first sport to pay out prize money at the Olympics.

The move symbolizes a break with the Olympics’ amateur-filled past. Track and field is one of the most-watched events in the Games, with the men’s 100-meter dash winner crowned the “World’s Fastest Man.”

World Athletics said it would reserve $2.4 million to pay the gold medalists $50,000 across 48 events for this summer’s Paris Olympics. Relay teams will split the money with their teammates. Silver and bronze medalists are slated to start getting prize money at the 2028 Olympics in Los Angeles. The prize money will come out of the revenue share World Athletics, the governing body of athletics, gets from the International Olympic Committee. The IOC rakes in billions every Olympic cycle.

Sebastian Coe, the president of World Athletics, said the decision is “to recognize that the revenue share that we receive is in large part because our athletes are the stars of the show.”

The move is a fundamental shift from the Olympics’ long history of the IOC and other governing bodies pocketing the lucrative revenue the Games produce. The IOC doesn’t distribute prize money, though many medalists receive payments from their sponsors or national federations.

Coe said he gave the IOC “a heads-up” before announcing World Athletics’ intentions Wednesday. The decision could be perceived as a power play by Coe, a former British politician who has long been rumored to be interested in running the IOC. It’s unknown whether other sports will start paying their own gold medalists in light of Wednesday’s announcement. 

Coe, a former British runner who won gold at the 1980 and ’84 Games in the 1,500-meter run, said he’s aware of the changes that have come since his own career ended, which is why he understands the implications of what he’s doing. 

“It’s a completely different planet from when I was competing,” Coe said. “So it’s very important that this sport recognizes the change in that landscape and the added pressures on many competitors.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

breaking

Pacers-Thunder Is Lowest-Payroll NBA Finals in Years

Neither team is in the luxury tax, despite rosters with multiple All-Stars.
exclusive

Newly American-Owned Italian Hoops Team Hires Ex-Pelicans Exec as GM

Napoli Basketball is hiring the Pelicans’ former chief of staff as GM.

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.

Featured Today

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
May 24, 2025

Indiana Is the Center of the Basketball Universe—Thanks to Both Pro Teams

The Fever and Pacers are thriving at the same time.
John Haliburton

John Haliburton’s Brief Ban Ends With Pacers on Brink of Finals

John Haliburton was sitting in a suite instead of his usual courtside seat. 
May 27, 2025

Dodgers’ Biggest Deadline Pickup Might Already Be in L.A.

Ohtani faces batters as a pitcher for the first time in 21 months.
Cousins
May 27, 2025

Kirk Cousins, James Cook Among Prominent NFL OTA Absences

The NFL’s 2024 rushing touchdowns leader was among the absences Tuesday.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
Russian hockey
May 27, 2025

Russia Still Banned From 2026 Winter Olympics, IOC Confirms

Russia men’s hockey won gold and silver in 2018 and 2022, respectively.
May 27, 2025

How Much Do NFL Agents Make?

We dive into what agents make at American football’s highest level.
May 26, 2025

Caitlin Clark Injury Is Speed Bump Early in WNBA Season

Clark will miss at least four games based on the timeline.
May 25, 2025

Tom Brady Backs Another Crypto Play

Brady is in a group investing $18 million in a crypto-adjacent business.