Friday, June 26, 2026

NWSL Officially Makes Denver Its 16th Franchise

The league announced Thursday the new team, starting play in 2026, will have its own new stadium and practice facility.

Soccer balls
Nathan Ray Seebeck-Imagn Images

The NWSL is officially headed to Denver.

The league announced Thursday that the Mile High City will become its 16th franchise in the 2026 season. The news was first reported earlier this month with a record-breaking expansion fee of $110 million, more than double the previous NWSL record.

The ownership group is led by Rob Cohen and Mellody Hobson. Cohen, the CEO of IMA Financial Group, founded in 2001 a local commission to help bring events like all-star games, the Women’s Final Four, and Frozen Four to Denver. He also led an attempt at landing Denver a WNBA team. Cohen will be the controlling owner, with Hobson as the alternate governor. Hobson, the former Starbucks chair, is going in on the Denver team with former Washington Commanders president Jason Wright through a firm they run together focused on women’s sports. Others involved include Jon-Erik Borgen, Kaia Borgen Moritz, Neelima Joshi, Dhiren Jhaveri, and Molly Coors.

The ownership says it’s finalizing plans to build a new stadium and practice facility specifically for the team, and those plans—along with the team’s name, colors, and logo—will be unveiled later.

“The club’s plans for a purpose-built stadium and state-of-the-art training facility demonstrate a commitment to providing world-class environments for our players and fans alike,” NWSL commissioner Jessica Berman said in a statement. “With this ownership group’s vision and dedication, we are confident that Denver NWSL will set new standards for excellence on and off the pitch, inspiring the next generation of players and supporters across the Rocky Mountain region.”

A number of well-known USWNT stars, including Sophia Smith, Mallory Swanson, and Lindsey Horan, are from Colorado.

“Despite producing some of the world’s greatest players and being home to the best sports fans in the country, Denver has been deprived of its own professional women’s team,” Denver mayor Mike Johnston said in a statement. “That changes today.”

Expansion fees for teams in Boston and the Bay Area were both $53 million, though the Northern California ownership group committed $125 million total for the team. Bos Nation FC will also join the league in 2026.

Denver NWSL credited a grassroots group called For Denver FC for being “instrumental” in helping to rally investors in fall 2023 and pursue a bid. Nicole Glaros, Jordan Angeli, Tom Dunmore, and Ben Hubbard led the group, with which Denver NWSL says it will continue to collaborate as it builds its fan base.

Denver beat out competing bids from Cleveland and Cincinnati, the second of which was joined by Caitlin Clark.

The team had already launched a website Thursday and was accepting $30.30 deposits for season tickets.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 25, 2026; Inglewood, California, USA; USMNT midfielder Weston McKennie (8) in the first half against Turkey during a Group D match in the 2026 FIFA World Cup at Los Angeles Stadium. Mandatory Credit: Kirby Lee-Imagn Images

Fox Predicts a USMNT World Cup Final Would Rival NFL Ratings

Fox’s Mike Mulvihill predicted a potential audience of 50 million.
June 25, 2026; East Rutherford, New Jersey, U.S.; Germany's Manuel Neuer in action.

Kalshi, Germans, Jameis Winston: Inside a World Cup Watch Party

Fans and brands are finding new ways into this year’s tournament.

Philadelphians Took Over the World Cup for an Afternoon

Ivory Coast defeated Curaçao 2–0 in Philadelphia.

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
podcast thumbnail mobile
Front Office Sports Today

6/26/26 – MLB Labor War Heats Up, Fanatics Bans Bettor Harassment, Tracy McGrady Revives ABCD Camp

0:00

Featured Today

Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
Feb 24, 2026; Tempe, Arizona, USA; Los Angeles Angels A general view of the MLB logo and first base during the first inning of a spring training game between the San Francisco Giants and Los Angeles Angels at Tempe Diablo Stadium. Mandatory Credit: Allan Henry-Imagn Images

MLBPA: Owners’ Aggressive Labor Proposals Unite Players

The union has decried the perceived attack on “player choice.”
June 25, 2026

MLB Owners Escalate Labor Fight With New Contract Proposal

MLB team owners make another radical labor proposal.
Jun 14, 2026; Washington, D.C., USA; Justin Gaethje (blue gloves) celebrates after winning the UFC Freedom 250 fight against Ilia Topuria (not pictured) at the White House South Lawn. Mandatory Credit: Amber Searls-Imagn Images
June 26, 2026

UFC Touts 34M Global Audience for White House Event

The event’s overall audience doubles with the inclusion of international figures.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
FILE PHOTO: A view shows the logo of PGA Tour during the Canadian Open Championship at Oakdale Golf and Country Club in Toronto, Ontario, Canada June 7, 2023. REUTERS/Nick Lachance/File Photo
June 25, 2026

PGA Tour Faces New Sponsorship Test With 2028 Overhaul

Championship Series events will have $20 million purses.
Phoenix Mercury forward Alyssa Thomas (25) scrambles to get up over Indiana Fever guard Caitlin Clark (22) on Wednesday, June 24, 2026, during a game at Gainbridge Fieldhouse in Indianapolis. The Phoenix Mercury defeated the Indiana Fever, 111-109.
June 25, 2026

Caitlin Clark’s Status Unclear After Apparent Throat Punch, Back Injury

The WNBA gave Alyssa Thomas a one-game suspension on Thursday.
Apr 12, 2026; New York, New York, USA; Charlotte Hornets guard LaMelo Ball (1) dribbles up court against the New York Knicks during the first half at Madison Square Garden. Mandatory Credit: Vincent Carchietta-Imagn Images
June 25, 2026

LaMelo Ball Trade Marks New Era for Wolves and NBA

The deal comes hours after the conclusion of the NBA draft.
Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver poses with 2026 draft prospects before the NBA Draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
June 24, 2026

NBA Draft Highlights College Basketball’s NIL Boom

The first 20 players selected on Tuesday all played in college.