• Loading stock data...
Sunday, September 7, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

NWSL and Lifetime Partnership: One small step for Lifetime, one giant leap for women’s soccer

Scheduled for three years, the deal with Lifetime’s parent network A + E Networks came about after they acquired stake in the league. Image via Orlando FC

Scheduled for three years, the deal with Lifetime’s parent network A + E Networks came about after they acquired stake in the league. Image via Orlando FC

In terms of soccer, many people are familiar with the U.S. Women’s National Team.

With notable athletes such as Alex Morgan, Sydney Leroux and Carli Lloyd the team is chocked full of superstars.

When these stars are not playing for the USWNT, they can be found playing in the National Women’s Soccer League (NWSL).

Want more great content like this? Be sure to subscribe to our newsletter!

Approaching the beginning of its fifth season, the NWSL consists of 10 teams. These teams are as follows: Portland Thorns FC, Washington Spirit, Chicago Red Stars, North Carolina FC, Seattle Reign FC, FC Kansas City, Sky Blue FC, Houston Dash, Orlando Pride, and the Boston Breakers.

Kicking off in April, the new deal with Lifetime will feature a NWSL game of the week each Saturday at 4 pm ET during the 20-game season. Also included will be a thirty-minute pre-game show.

Broadcasts of all the other games not featured in the Saturday “Game of the Week” slot on Lifetime, will be streamed on the new redesigned website NWSLSoccer.com.

Scheduled for three years, the deal with Lifetime’s parent network A + E Networks came about after they acquired stake in the league. As part of the deal, they will launch NWSL Media, an initiative that will recreate NWSLSoccer.com, engineer multi-platform social media for the league, and establish a NWSL mobile app.

When it comes to kits, they will be emblazoned with an official Lifetime Network patch on their sleeves.

The joint venture is in the process of attempting to expand with additional partners to televise the games not featured on Lifetime.

With Lifetime, the NWSL gets a partner who prides itself on being, “the entertainment destination for women to connect to powerful stories and experience real emotion.”

The network’s mission aligns perfectly for it to be the NWSL’s partner on the groundbreaking broadcasting deal.

Many of the women in the league seem to be excited about it, and with increased coverage, the deal can ignite a rapid fire to spread awareness of the NWSL on a national level.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 22, 2025; Bridgeview, Illinois, USA; Chicago Stars FC forward Jameese Joseph (8) passes the ball during the first half of a match against the North Carolina Courage at SeatGeek Stadium.

Chicago Stars FC Move to Evanston After 12 Years in Bridgeview

Stadium plans beyond the 2026 season aren’t solidified. 

Barcelona, AC Milan Abroad? Fan Groups Reject Travel Plans

Supporter groups warn of a “Pandora’s box” if overseas games happen.

Liverpool’s $598M Transfer Spree: End of the Title Race Already?

A deal for Swedish striker Alexander Isak highlights a record outlay.

Gareth Bale: MLS Quality Hurt By Low Salaries

Bale said MLS salaries aren’t competitive enough to lure stars from Europe.

Featured Today

Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Tennis
September 5, 2025

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.
September 5, 2025

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.
September 2, 2025

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
exclusive
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.