• Loading stock data...
Saturday, June 14, 2025
exclusive
Media

No Crypto, But Super Bowl Will Have a Digital Asset Ad

  • After FTX, Coinbase and Crypto.com ran ads last year, no crypto company will have an add at Super Bowl LVII.
  • A little-known NFT company, however, has bought ad time on Fox.
Limit Break

PHOENIX – There won’t be any crypto ads for Super Bowl LVII, but web3 will still have some representation on Fox during commercial breaks. 

Limit Break —  a blockchain gaming company with a basically blank website — will advertise during Sunday’s game, a person with knowledge of the situation told Front Office Sports. 

Messages left with Limit Break were not immediately returned, although a spokesperson shared a news release with FOS after this story was published that stated the ad would run on the very first ad break of the game.

According to Crunchbase, Limit Break has raised $200 million from several investors, including FTX, the bankrupt crypto exchange that had an ad run during last year’s Super Bowl. Coinbase is also an investor. 

Along with FTX, Coinbase, and Crypto.com paid millions for air time a year ago. 

Mark Evans, executive VP of ad sales for Fox Sports, said crypto would have “zero representation” during Sunday’s broadcast. A 30-second spot ranges from $6 to $7 million. 

Limit Break, however, is another type of digital asset, a non-fungible token (NFT). 

While NFTs exist on a blockchain, much like crypto, they are digital tokens representing ownership of items like images or music. 

“Limit Break’s free-to-own NFT model is literally game-changing, and these asset releases are key moments building to our upcoming Super Bowl commercial,” Limit Break CEO.Gabriel Leydon said in a statement. “Whether you are an existing fan or new to our community, we encourage everyone to take advantage of the release of these digital collectibles during the Super Bowl broadcast on February 12.”

A QR code will run during the ad.

The NFL has a deal with Dapper Labs, which produces NFTs, called “Moments,” for its NFL ALL DAY marketplace.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

From NFL to PGA Tour: How Brian Rolapp Could Reshape Golf

Brian Rolapp is set to become the PGA Tour’s first CEO.
Jun 11, 2025; New York City, New York, USA; New York Mets starting pitcher David Peterson (23) celebrates with teammates after defeating the Washington Nationals at Citi Field.

Citi Bankers Break Down the Rise of Sports As an Asset Class

Two sports executives dish on soaring valuations and emerging leagues.

Featured Today

Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.
June 6, 2025

Every College Wants a Flashy Basketball GM Hire Right Now

The role is more important than ever, and the definition is ever-evolving.
August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
June 6, 2025

Why the Goodyear Blimp Is at Every Major Sports Event

The airship wasn’t built to cover sports. Now it’s a regular presence.
May 27, 2015; Paris, France; Mirjana Lucic-Baroni (CRO) knocks the clay off her shoe during her match against Simona Halep (ROU) on day four of the French Open at Roland Garros
June 4, 2025

Roland-Garros’s Iconic Red-Clay Surface Is a Precise Alchemy

The exact science behind maintaining the French Open’s red clay.

NBA Finals Ratings Rise in Game 3, but Still Trail Recent Years

The Pacers lead the Thunder, 2–1, in the Finals.
Jun 11, 2025; Oakmont, Pennsylvania, USA; General view of US Open signage on the 18th hole during a practice round for the U.S. Open golf tournament at Oakmont Country Club.
June 11, 2025

U.S. Open Still ‘Months Away’ From Signing New Media-Rights Deal

NBC’s contract with the USGA expires in 2026.
June 11, 2025

Adam Silver Opens Up on NBA Finals Ratings, Court Decals

Adam Silver appeared on ESPN’s pregame show.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
Aaron Boone
June 11, 2025

MLB’s Jomboy Deal Shows Full 180

Baseball had long fought creators or kept them at arm’s length.
June 10, 2025

French Open Ratings Up 25% in TNT’s First Year, Fueled by Finals

The men’s match peaked at 2.6 million viewers.
June 10, 2025

Disney’s Hulu Takeover Sets Stage for Deeper ESPN Integration

The ESPN parent company will pay $438.7 million to complete the transaction.
Lisa Salters
June 8, 2025

ESPN’s Lisa Salters Missing NBA Finals Game 2 Due to ‘Personal Matter’

Salters has been in the role since 2022.