• Loading stock data...
Friday, July 11, 2025
exclusive
Media

No Crypto, But Super Bowl Will Have a Digital Asset Ad

  • After FTX, Coinbase and Crypto.com ran ads last year, no crypto company will have an add at Super Bowl LVII.
  • A little-known NFT company, however, has bought ad time on Fox.
Limit Break

PHOENIX – There won’t be any crypto ads for Super Bowl LVII, but web3 will still have some representation on Fox during commercial breaks. 

Limit Break —  a blockchain gaming company with a basically blank website — will advertise during Sunday’s game, a person with knowledge of the situation told Front Office Sports. 

Messages left with Limit Break were not immediately returned, although a spokesperson shared a news release with FOS after this story was published that stated the ad would run on the very first ad break of the game.

According to Crunchbase, Limit Break has raised $200 million from several investors, including FTX, the bankrupt crypto exchange that had an ad run during last year’s Super Bowl. Coinbase is also an investor. 

Along with FTX, Coinbase, and Crypto.com paid millions for air time a year ago. 

Mark Evans, executive VP of ad sales for Fox Sports, said crypto would have “zero representation” during Sunday’s broadcast. A 30-second spot ranges from $6 to $7 million. 

Limit Break, however, is another type of digital asset, a non-fungible token (NFT). 

While NFTs exist on a blockchain, much like crypto, they are digital tokens representing ownership of items like images or music. 

“Limit Break’s free-to-own NFT model is literally game-changing, and these asset releases are key moments building to our upcoming Super Bowl commercial,” Limit Break CEO.Gabriel Leydon said in a statement. “Whether you are an existing fan or new to our community, we encourage everyone to take advantage of the release of these digital collectibles during the Super Bowl broadcast on February 12.”

A QR code will run during the ad.

The NFL has a deal with Dapper Labs, which produces NFTs, called “Moments,” for its NFL ALL DAY marketplace.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Najee Harris Contract Situation Unclear Following Fireworks Injury

The running back signed a one-year, $5.25 million contract with the Chargers in March.
Jeff Kaplan

Letting PE Invest in Family-Owned Teams Is a ‘Watershed’

Liquidity gives owners greater flexibility to manage salary cap.

NFL Likely to Stay With CBS, Targeting Mass Renegotiation in 2029

The league instead looks toward a broader set of contract opt-outs.
Gareth Bale
exclusive

Gareth Bale Group Makes New Offer for Cardiff City 

Bale tells Front Office Sports his group has made another bid.

Featured Today

Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
Jul 10, 2025; Wimbledon, United Kingdom; Iga Swiatek of Poland at her on court interview after winning her match against Belinda Bencic of Switzerland on day 11 at All England Lawn Tennis and Croquet Club.

Wimbledon Set to Deliver Strong Finals Matchup for ESPN

Novak Djokovic is still in the hunt for his 25th Grand Slam.
Feb 7, 2025; Storrs, Connecticut, USA; UConn Huskies center Tarris Reed Jr. (5) reacts after his basket against the St. John's Red Storm in the first half at Harry A. Gampel Pavilion.
July 8, 2025

After Decade Apart, ESPN and Big East Rekindle Media Rights Relationship

After a decade-plus apart, the network will stream hundreds of conference events.
Paige Bueckers
exclusive
July 8, 2025

Women’s March Madness Expansion Wouldn’t Yield More ESPN Money

ESPN is not required to pay extra if women’s March Madness expands.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Jul 6, 2025; Houston, Texas, USA; Mexico forward Marcel Ruiz (14) heads the ball in front of United States midfielder Brenden Aaronson (11) in the second half during the 2025 Gold Cup Final at NRG Stadium.
July 7, 2025

USMNT Struggles Still Produce Big Gold Cup Ratings for Fox

The U.S. team’s recent issues culminated in a loss to Mexico.
July 2, 2025

Paramount Settles Trump Suit Ahead of NFL Season, Skydance Merger

The deal likely allows the much larger Skydance merger deal to proceed.
Leo Messi
June 27, 2025

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.