Saturday September 30, 2023

Fox Fetches Record $7M For Some Super Bowl Ads

  • Crypto Ads Out, Booze In For Super Bowl Ads.
  • Anheuser-Busch bought the most airtime for Sunday’s game.
Super Bowl fan experience.
Joel Angel Juarez / USA TODAY NETWORK
Front Office Sports Today

Donovan McNabb and the State of Football

From Taylor Swift to the Prime Effect, there's a lot going on in the world of football.
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September 29, 2023 | Podcast
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Despite a slowing economy, advertisers are still willing to pay top dollar to be in the biggest TV event of the year.

Fox has officially sold out its advertising inventory for Super Bowl LVII in record fashion.

  • The network sold 30-second ads for over $6 million on average, with some exceeding a record $7 million.
  • While Fox Corp. has sold out in-game Super Bowl commercials, it’s still selling spots for pregame and a potential overtime.
  • The company expects to generate more than $500 million in advertising revenue from the game.

As previously reported, Anheuser-Busch bought the most airtime (three minutes) for Sunday’s game despite no longer being the exclusive advertiser in the alcohol category. 

Anheuser-Busch had been the sole alcohol advertiser since 1989, but now Heineken, Diageo, Remy Martin, and Molson Coors will get into the game.

Zero Crypto

A year after, FTX, and Coinbase spent millions on ads, there won’t be a single crypto ad during Sunday’s game. 

“There’s zero representation in that category on the day at all,” said Mark Evans, executive VP of ad sales for Fox Sports, per The Associated Press. 

The digital asset market struggled in the months after those three companies advertised in last year’s Super Bowl, highlighted by FTX’s failure and bankruptcy in November. Sam Bankman-Fried, FTX’s founder and CEO, is currently facing multiple federal fraud and conspiracy charges. 

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