• Loading stock data...
Sunday, January 11, 2026

NIL in the Crosshairs As Debate Takes Over D.C.

  • Nick Saban was among the guests at an NIL roundtable this week.
  • Alabama revealed some staggering losses from nonrevenue sports.
Kirby Lee-USA TODAY Sports

College administrators have long called for federal legislation to regulate name, image, and likeness deals nationwide—so far without success. On Tuesday, a congressional hearing dived into college athlete unionization efforts, while an NIL roundtable hosted by Sen. Ted Cruz is stirring up debate thanks to some inflammatory statements from the event’s star-studded guest list. 

Here’s what they said:

Nick Saban

On the lack of competitive balance in college sports: “It’s whoever wants to pay the most money, raise the most money, buy the most players, is going to have the best opportunity to win. I don’t think that’s the spirit of college athletics.”

On his wife, Terry, coming out of recent recruiting visits feeling like players and their parents only care about how much they’ll get paid: “All the things I believed in, for all these years, 50 years of coaching, no longer exist in college athletics. … That was a ‘red alert’ that we really are creating a circumstance here that is not beneficial to the development of young people.” 

Alabama AD Greg Byrne

On the potential for cutting sports: “It’s the Olympic sports that would be in jeopardy, and that’s men and women. If you look at the numbers for us, at the University of Alabama, with our 19 sports outside of football and men’s basketball, I mentioned we lost collectively almost $40 million, and we funded that through our revenue from a football and men’s basketball standpoint. … There will have to be decisions made because there is not an unlimited supply of money like some believe.”

On the cost of sorting out the new collegiate sports landscape: “What has taken place from the court system, and the litigation that’s involved, and the potential damages that could come along with it are well into eight figures, and those are resources and revenues that don’t exist.”

ACC Commissioner Jim Phillips

On the purpose of NIL contracts: “We want to ensure that NIL deals are not recruiting inducements—that was never the intent. It was about what your abilities allowed you to do, what your name allowed you to do. Not just, hey, you’re a quarterback, you play a position, you get $250,000 without anything relative to services offered, services rendered.”

The Cavinder Twins 

Haley Cavinder, on the benefit of NIL: “You can use your name, your brand, your social status on social media, and brands want to work with you regardless of how well you’re performing at your sport.”

Hanna Cavinder, on how NIL offers an alternative to turning professional: “Being able to profit and make as much money as you can in college and being able to both create a brand and set yourself up for the future is very, very important.”

What It All Means

While some of the financial figures revealed by Alabama’s Byrne, in particular, may be a bit shocking, comments from him, Saban, and Phillips shouldn’t come as much of a surprise. Coaches, ADs, and commissioners have been questioning the impact of NIL since its inception. The Cavinder twins, some of the first movers in the space, brought up important points about the benefits of NIL for women’s sports, especially. Will any of these NIL-focused efforts in D.C. speed up significant change? Take your best guess.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oregon Ducks quarterback Bo Nix greets Phil Knight after defeating the Liberty Flames to win the Fiesta Bowl at State Farm Stadium in Glendale on Jan. 1, 2024.

Oregon-Indiana Is a Battle of Billionaire-Backed Rosters

Both schools have their richest alumni funding NIL.
Oregon Ducks head coach Dan Lanning and Indiana Hoosiers head coach Curt Cignetti shake hands with Gary Stokan on Thursday, Jan. 8, 2026, during a coaches' press conference ahead of the College Football Playoff Peach Bowl game at the College Football Hall of Fame in Atlanta.

Peach Bowl CEO: ‘We’ve Lost the Mission’ of College Sports

The Peach Bowl CEO is wary of private equity’s entry into college sports.
Dec 13, 2025; Inglewood, CA, USA; Washington Huskies quarterback Demond Williams Jr. (2) is forced out of bounds by Boise State Broncos defensive back Jeremiah Earby (6) after a catching a pass in the second half of the LA Bowl at SoFi Stadium.

Washington Considers Suing Former QB Demond Williams

Washington wants to hold Williams accountable for certain buyout provisions.

CFP Coaches Thriving—and Cashing In—As Nick Saban Disciples

Head coaches of the four remaining CFP teams had stints under Nick Saban.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.

Mark Cuban Has Questions About CFP Championship Ticket Prices

Indiana-Miami is trending to be the most expensive CFP title game ever.
January 11, 2026

Notre Dame Backs Marcus Freeman After Battery Allegations

Freeman is accused of battery after intervening at his son’s wrestling match.
January 11, 2026

CFP Title Game Ticket Prices on Pace to Be Most Expensive Ever

Demand is high for the Miami-Indiana matchup.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 9, 2026

Billionaire-Backed Hoosiers Heading to First CFP Championship

The championship game is the culmination of a remarkable two-year run.
January 8, 2026

Miami Earns $20M With CFP National Championship Trip

No other power conference allows schools to keep all CFP prize money.
January 8, 2026

Demond Williams Walks Back Transfer Talk, to Stay at Washington

Washington threatened legal action to force him to honor his rev-share contract.
January 8, 2026

Ole Miss Survived Kiffin Coaching Chaos to Make CFP Semifinal

Multiple coaches have gone back and forth between Ole Miss and LSU.