Tuesday, August 25, 2026
The FOS Mobile App launches September 1 Pre-save on the App Store Today

NFT Market Cruises to $2.5B in Total Sales in H1

  • The market for NFTs, or “non-fungible tokens” has roared to $2.5 billion in the first half of 2021, after doing a fraction of that in 2020.
  • The market was driven by NBA TopShot at the start of the year, but has since diversified.
Borussia Dortmund/Design: Alex Brooks

The NFT market is as hot as ever, with non-fungible tokens collectively making $2.5 billion in total sales in the first half of 2021.

That figure shows explosive growth from the $13.7 million in sales over the same period last year. NFT sales grew to $81.1 million in the latter half of 2020, and then achieved exit velocity with NBA TopShot

  • TopShot sales hit $505.8 million in the first quarter of 2021. Sales fell each month in Q2, when the platform totaled $207.9 million in revenue.
  • Monthly sales on NFT platform OpenSea hit a new high of $150 million in June.
  • Beeple, who holds the record for the largest NFT sale at $69 million, completed the launch of his new NFT platform WENEW by selling an NFT of Andy Murray’s 2013 Wimbledon victory for $177,777. 

Spurred by the success of TopShot, other leagues and teams are getting in on the action.

NBA TopShot maker Dapper Labs is launching a European soccer-focused NFT platform with Fantastec SWAP featuring Real Madrid, Borussia Dortmund, and Arsenal, among other teams. Fantastec SWAP now has over 2 million NFTs on its platform.

MLB launched its first NFT auction in partnership with Fanatics-backed Candy Digital on July 4. The auction, which commemorates Lou Gehrig’s 1939 “luckiest man” speech and will benefit ALS charities, ends Thursday.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

Panini Says Fanatics Cheated to Win NBA, NFL Card Deals

The allegations were made in a new court filing.

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Joy Taylor on WNBA Culture War, NFL Season, Her Next Chapter & More

0:00

Featured Today

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.