Tuesday, May 19, 2026

NFT-Focused American Group’s Bid to Buy Soccer Team Rejected

  • American investor group WAGMI United’s attempted foray into the English soccer arena has been rejected. 
  • Stefan Rupp, owner of League Two’s Bradford City AFC, declined an offer for WAGMI United to purchase the team.
(Bradford-City-Rupp-Wagmi-United)
Bradford City AFC/Design: Alex Brooks

American investor group WAGMI United’s attempted foray into the English soccer arena has been rejected. 

Stefan Rupp, Chairman of League Two’s Bradford City AFC, declined an offer for WAGMI United to purchase the team, known as the Bantams.

The decision comes shortly after a Washington Post report stating the group was in “advanced stages” to purchase an unnamed English Football League team.

“A great deal has been aired publicly since the offer was made,” Rupp said. “This, as well as a number of factors which will remain private, has led me to this decision.” Rupp added, “the matter is closed.”

Led by former ESPN gambling analyst Preston Johnson and investor Eben Smith, WAGMI United includes:

  • Philadelphia 76ers president Daryl Morey
  • VaynerX chair Gary Vaynerchuk
  • Social media personality Bryce Hall

New Revenue Model

The group intends to use NFTs as a core revenue generator while leveraging advanced analytics to help run the team.

The group doesn’t plan to offer fans securities in a team it might purchase, but hopes to transfer certain intellectual property rights to people who purchase their digital collectibles. 

They previously said their goal is to reinvest the proceeds into the team to ascend the English Football League system and eventually reach the Premier League. It now appears the group will have to find another avenue into England’s top soccer league.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Brian Flores Subpoenas Dozens of Teams as NFL Lawsuit Grows

The Vikings assistant is now seeking records from 31 teams.

NFL Sets Another Super Bowl Without Dates As Schedule Questions Loom

The home markets of the Titans and Vikings each landed a big event.
Sep 1, 2025; Chapel Hill, North Carolina, USA; North Carolina Tar Heels head coach Bill Belichick on the field before the game at Kenan Stadium. Mandatory Credit: Bob Donnan-Imagn Images
opinion

Bill Belichick Takes Revenge on CBS News During Sudden Media Tour

Belichick said he’s requested the transcripts from his now-famous interview.
Dec 25, 2024; Pittsburgh, Pennsylvania, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) is interviewed by Netflix reporter Stacey Dales following a win against the Pittsburgh Steelers at Acrisure Stadium. Mandatory Credit: Barry Reeger-Imagn Images
opinion

NFL ‘Tempting Fate’ With Open-Armed Embrace of Streamers

The NFL’s media rights strategy isn’t without potential risk.

Featured Today

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Dec 4, 2022; Doha, Qatar; France fans before a round of sixteen match between France and Poland in the 2022 FIFA World Cup at Al Thumama Stadium. Mandatory Credit: Yukihito Taguchi-USA TODAY Sports

World Cup Cities Scaling Back Fan Fest Plans

New Jersey and Seattle are ditching massive Fan Fests for smaller events.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.
October 20, 2025

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Sponsored

Mark Cuban Peels Back the Curtain

Mark Cuban discusses sports ownership, the rise of NIL, and the evolving media landscape.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.
February 12, 2025

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
January 13, 2025

Newsom Adamant About L.A. Hosting 2028 Olympics

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.