Thursday, August 6, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NFT Collectors Racing for Horses

  • ZED has changed how consumers interact with NFTs.
  • It’s structured so consumers not only collect NFTs but use them to compete against other digital owners.
ZED/Design: Alex Brooks

ZED, a blockchain-based digital horse racing game, has changed how consumers interact with NFTs.

The game is structured so consumers not only collect NFTs but also use them to compete. In this case, users purchase, breed, and auction digital horses, which are then used to race against other owners’ digital horses. 

ZED horses have five different properties that help determine their value and rarity: bloodline, breed, color, gender, and genotype. The abundance of potential racehorse combinations makes ZED a dynamic and unique NFT venture. The racehorses can be purchased in packs similar to NBA Top Shot.

Only 38,000 horses will ever be created on ZED. The last drop contained 500 racehorses and sold out in less than 3 hours. The most sought-after breed of racehorse – the ZL – sold out in less than 60 seconds.

Each race is limited to 12 horses, with eight randomly assigned spots and four buy-in positions that create another revenue stream for the platform. In February, ZED also partnered with esports betting and entertainment company Unikrn. 

“We’re trying to bridge the gap between modern-day wagering and blockchain,” Unikrn CEO Rahul Sood told CoinDesk.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 16, 2026; Laurel, MD, USA; Napoleon Solo (10) ridden by Paco Lopez leads Iron Honor (9) ridden by Flavien Prat, Chip Honcho (6) ridden by Jose Ortiz Jr., and Taj Mahal (1) ridden by Sheldon Russell down the stretch during the 151st Preakness Stakes at Laurel Park. Mandatory Credit: Amber Searls-Imagn Images
Exclusive

NBC to Retain Media Rights to Preakness Stakes

NBC has held the race’s rights since 2001.

LeBron Could Make Sixers’ Expiring Jersey Patch a Premium Asset

Philly’s deal with Crypto.com expires in 2027. 
Mar 19, 2025; Sacramento, California, USA; Cleveland Cavaliers forward/center Tristan Thompson (13) responds to a fan during the fourth quarter Sacramento Kings at Golden 1 Center.

Tristan Thompson Sues After Crypto Company Ends His Deal Early

Thompson says the company promised him $2 million worth of tokens.

Kentucky Derby Breaks Viewership Record with 19.6M

The Kentucky Derby is one of the most-watched U.S. sports events.
podcast thumbnail mobile
Front Office Sports Today

8/6/26 – LIV’s Funding Promise, Disney Sells Out Super Bowl, Inside Tom Brady’s CardVault

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
September 13, 2024

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 13, 2024

Duael’s Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
August 11, 2024

Guardian Caps Have Arrived in the NFL

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Determined Noah Lyles Won Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.