• Loading stock data...
Wednesday, September 17, 2025

NFL, World Cup Bolster Fox’s Revenue

  • Fox reported $2.5 billion in second-quarter advertising revenue.
  • The 4% increase was partially attributed to the FIFA Men’s World Cup and Fox Sports’ NFL results.
Kirby Lee-USA TODAY Sports

Fox’s investments in sports are paying off.

The company reported a 4% year-over-year increase in second-quarter revenue to $4.61 billion and a 4% increase in advertising revenue to $2.5 billion.  

The latter is attributed to the FIFA Men’s World Cup, Fox Sports’ NFL programming, political advertising revenue, and growth at streaming service Tubi.

  • Fox paid $425 million for the English-language rights to broadcast the 2018 and 2022 World Cups.
  • Fox noted that the advertising revenue was partially offset by the absence of “Thursday Night Football,” which was acquired by Amazon for around $1 billion annually.

Net income reached $321 million compared to a net loss of $73 million during the same period last year.

Fox’s NFL results could be even stronger in 2024, when Tom Brady starts his reported 10-year, $375 million contract as the network’s No. 1 NFL analyst.

Super Bowl Expectations

Fox is expecting a successful sports-driven third quarter, too.

One Fox executive reportedly said that if trends during the NFL playoffs continue, Sunday’s Super Bowl could bring in a record viewership of 115 million.

Super Bowl XLIX between the New England Patriots and Seattle Seahawks in 2015 holds the viewership record with 114.4 million.

The company expects to generate more than $500 million in advertising revenue for the game.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Netflix Boxing Ratings Spark New Fight Over Streaming Metrics

The streamer used a non-accredited process to measure the boxing match.
Donald Trump
exclusive

Trump’s Unprecedented Super Bowl Visit Cost Secret Service More Than $120K

Trump was the first president to attend the Super Bowl.
Maria Taylor

Maria Taylor Talks About ‘Moving Differently’ in ESPN-NBC Jump

Taylor will be NBC Sports’ lead NBA and WNBA studio host.
Sep 14, 2025; Kansas City, Missouri, USA; Philadelphia Eagles wide receiver DeVonta Smith (6) makes a reception defended by Kansas City Chiefs cornerback Trent McDuffie (22) during the fourth quarter of the game at GEHA Field at Arrowhead Stadium.

Eagles-Chiefs Super Bowl Rematch Sets Early NFL TV Ratings Mark

Several new milestones are established with the big early-season matchup.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Jonathan Mariner

Former MLB CFO Jumps to PE, Says Teams Are Undervalued

Mariner worked in Major League Baseball for 24 years.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
James Harden
April 24, 2025

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.