• Loading stock data...
Saturday, July 12, 2025

NFL, World Cup Bolster Fox’s Revenue

  • Fox reported $2.5 billion in second-quarter advertising revenue.
  • The 4% increase was partially attributed to the FIFA Men’s World Cup and Fox Sports’ NFL results.
Kirby Lee-USA TODAY Sports

Fox’s investments in sports are paying off.

The company reported a 4% year-over-year increase in second-quarter revenue to $4.61 billion and a 4% increase in advertising revenue to $2.5 billion.  

The latter is attributed to the FIFA Men’s World Cup, Fox Sports’ NFL programming, political advertising revenue, and growth at streaming service Tubi.

  • Fox paid $425 million for the English-language rights to broadcast the 2018 and 2022 World Cups.
  • Fox noted that the advertising revenue was partially offset by the absence of “Thursday Night Football,” which was acquired by Amazon for around $1 billion annually.

Net income reached $321 million compared to a net loss of $73 million during the same period last year.

Fox’s NFL results could be even stronger in 2024, when Tom Brady starts his reported 10-year, $375 million contract as the network’s No. 1 NFL analyst.

Super Bowl Expectations

Fox is expecting a successful sports-driven third quarter, too.

One Fox executive reportedly said that if trends during the NFL playoffs continue, Sunday’s Super Bowl could bring in a record viewership of 115 million.

Super Bowl XLIX between the New England Patriots and Seattle Seahawks in 2015 holds the viewership record with 114.4 million.

The company expects to generate more than $500 million in advertising revenue for the game.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL

30 NFL Second-Rounders Still Unsigned With Camps Set to Open

Saturday is the earliest rookie report date for training camp.

Najee Harris Contract Situation Unclear Following Fireworks Injury

The running back signed a one-year, $5.25 million contract with the Chargers in March.
Jeff Kaplan

Letting PE Invest in Family-Owned Teams Is a ‘Watershed’

Liquidity gives owners greater flexibility to manage salary cap.
Apr 6, 2024; Miami, Florida, USA; The LIV Golf logo is on display along the 10th hole during the second round of LIV Golf Miami golf tournament at Trump National Doral.

LIV Golf’s New Leadership Reapplies for World Ranking Points

The league’s first attempt was denied in 2023.

Featured Today

Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Jonathan Mariner

Former MLB CFO Jumps to PE, Says Teams Are Undervalued

Mariner worked in Major League Baseball for 24 years.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
James Harden
April 24, 2025

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.