NFL TV Ratings Down in Lopsided First Round; Cowboys Absence Felt

The NFL took another viewership hit over the wild-card playoff weekend, showing more ratings erosion compared to last year—even as the league continues to outstrip everything else in U.S. television.

The six games played over the three-day weekend collectively showed attrition from a year ago, following the 2% audience decline during the regular season. Among the individual viewership results from the initial playoff round:

• Chargers-Texans (Jan. 11): As the Texans played yet again in the early Saturday wild-card slot, the game averaged 31.1 million on CBS and Nickelodeon, up 7% from a comparable Cleveland-Houston game last year. 
• Steelers-Ravens (Jan. 11): Amazon’s first livestream of an NFL playoff game made company history, averaging 22.1 million. The figure is by far the best individual NFL result in the company’s three years of streaming the league but is down 3% from the 23 million average for Peacock’s exclusive stream of a comparable Dolphins-Chiefs game. The Amazon figure, likely impaired by Baltimore’s racing to a 21–0 halftime lead, also failed to match the average of more than 24 million for Netflix’s streaming doubleheader on Christmas Day. 
• Broncos-Bills (Jan. 12): This CBS game also averaged 31.1 million, essentially flat from a comparable Steelers-Bills game last year that was shifted to a Monday afternoon due to heavy snow in the Buffalo area. 
• Packers-Eagles (Jan. 12): This game averaged 35.6 million viewers on Fox, the largest figure of any of the six games last weekend. The total, however, trailed a comparable late Sunday afternoon game last year between the Packers and Cowboys by 11%, again showing the impact of a down Dallas season on overall NFL viewership. 
• Commanders-Buccaneers (Jan. 12): The primetime matchup on NBC averaged a total audience delivery of 29 million, down 19% from a comparable Rams-Lions game last year, and the worst-performing Sunday night wild-card game in four years. 
• Vikings-Rams (Jan. 13): This game, relocated from Los Angeles due to the ongoing and devastating wildfires there, averaged 25.4 million, down 13% from the comparable Eagles-Buccaneers game in 2024. The Monday night contest also saw viewer attrition in the second half as the Rams built a three-touchdown lead in the first half en route to a 27–9 victory, with the audience peaking before halftime at more than 30 million viewers.

High-Profile Matchups

The divisional playoff round, meanwhile, offers more hope for a rebound. Saturday’s games will involve the two-time defending champion Chiefs, now the league’s top television draw, facing the Texans; and the Lions, now also a viewership power, are playing at home against the upstart Commanders. 

Sunday’s games will include the Rams facing the Eagles in a South Philadelphia sports complex now being reimagined, and the showcase late-afternoon contest will include the Ravens facing the Bills in a matchup featuring the two top candidates for this year’s Most Valuable Player award: Buffalo quarterback Josh Allen and Baltimore quarterback Lamar Jackson.