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Monday, February 10, 2025

Philly Rips Page From Rival Playbook With Sports Complex Revamp

In many ways, Philadelphians hate the Braves, a division rival to the Phillies. As for the Braves’ mixed-use development, though, it’s nothing but admiration from the City of Brotherly Love. 

Apr 7, 2022; Atlanta, Georgia, USA; A general view of fans outside of Truist Park before the game on Opening Day between the Atlanta Braves and Cincinnati Reds.
Brett Davis-Imagn Images

Philadelphia, of course, is a hardcore Phillies town, but mayor Cherelle Parker can’t help but talk about the local club’s divisional rival, the Braves, in envisioning the redevelopment of the City of Brotherly Love’s sports complex. 

In unveiling the landmark arena agreement this week between 76ers owner Harris Blitzer Sports & Entertainment and Wells Fargo Center and Flyers owner Comcast Spectacor, Parker repeatedly cited the Braves and that club’s Truist Park and the highly successful Battery mixed-use development. That’s anything but a coincidence, as Comcast Spectacor had already been planning a massive overhaul of the South Philadelphia sports complex and its surface parking lots, previously bringing in the Phillies, and now the 76ers with the large-scale pact. 

Talks are still ongoing with the Eagles, playing in neighboring Lincoln Financial Field, but Parker and Comcast Spectacor are laying out plans for a fundamentally retooled sports and entertainment district—involving at least several billion dollars in investment—that include a state-of-the-art arena, a smaller concert venue, a hotel, retail, and an outdoor plaza. A subsequent phase calls for the development of a “Phillies Plaza” adjacent to Citizens Bank Park, as well as a second hotel, residential units, additional retail, office space, and restaurants.

All that work is projected to have a distinctly Philadelphia flair to it, but Atlanta and what the Braves have done will be a major influence, just as they frequently have been elsewhere in the sports industry. 

“When I saw this in real time in Atlanta, I immediately said to [Phillies owner] John Middleton, ‘Why don’t we have our own Battery in the city of Philadelphia?’” said Parker, who toured the Braves’ development last year. “We absolutely have the potential to do that here.”

Busy Calendar

The loose hope is for the forthcoming 76ers-Flyers arena—to be jointly owned and run by both teams’ ownership groups—to start construction in late 2026, with some other pieces in the broader development soon following. There will be many preliminary steps to take before then, including an extensive series of reworked development, zoning, and lease agreements. 

Before that, though, there will also be many special events in the Philadelphia sports complex, including part of the 2025 FIFA Club World Cup, the 2026 MLB All-Star Game, six matches in the 2026 FIFA World Cup, and first- and second-round March Madness competition next year. The next big event, though, will be Sunday’s NFC divisional playoff game at Lincoln Financial Field between the Rams and Eagles. 

That run of big sports events is not dissimilar to what’s forthcoming in Atlanta, further showing the similarity between the two cities.

Elsewhere in the NL East …

The Marlins have somewhat similar mixed-use development ambitions, striking a deal with The Cordish Companies to build an entertainment complex adjacent to loanDepot park. The Miami Live! project will feature indoor-outdoor dining and a variety of entertainment and gathering spaces—and also bear similarity to the Texas Live! complex developed by Cordish next to the Rangers’ Globe Life Field. 

An official opening is planned for early 2026, but likely not in time for the NHL’s Winter Classic on Jan. 2 at the ballpark—that league’s first-ever outdoor game in Florida.

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