• Loading stock data...
Thursday, January 15, 2026

NFL Taps Cowboys-Eagles Rivalry to Launch 2025 Season

The NFL is looking to start the 2025 season with a bang, and a primetime matchup between the defending champion Eagles and the Cowboys is the first part of that strategy.

Tim Heitman-Imagn Images

The Eagles’ defense of their Super Bowl LIX title will begin against America’s Team.

NBC Sports announced its coverage plans Monday morning for the league’s Sept. 4 kickoff game from Lincoln Financial Field featuring a Cowboys-Eagles clash. As has been the league’s custom for more than two decades, the defending Super Bowl champion opens the NFL’s season with a primetime showcase at home, and the game in Philadelphia will feature a matchup involving one of the league’s top rivalries. 

The kickoff game is the start of a series of announcements planned over the next two days of key games involving each of the NFL’s domestic media-rights holders. Part of Tuesday’s planned unveilings will include the 2025 schedule of international contests led in part by a Sept. 5 game in São Paulo involving the Chiefs and Chargers that will be shown on YouTube

Those announcements will culminate with the release of the full 2025 regular-season schedule Wednesday night. That slate will feature a series of notable changes from last year, including an expanded presence of both international and Christmas games, and additional latitude for flex scheduling into Amazon’s Thursday Night Football

The NFL’s focus on maximizing the audience for every one of its 272 regular-season games also comes after a 2% decline in regular-season ratings in 2024.

Speculation on which of the Eagles’ eight 2025 home opponents would be in the kickoff game, among both fans and the league’s media partners, began immediately after the team’s overwhelming victory over the Chiefs in Super Bowl LIX. 

Though the Eagles’ 2025 home schedule features other major opponents and 2024 playoff teams such as the Broncos, Commanders, Lions, and Rams, the selection of the Cowboys to start the season leans in to decades of history between Philadelphia and Dallas. Though recently supplanted by the Chiefs as the league’s top viewership draw, the Cowboys still are a major attraction nationally.

The team has also been in the midst of a significant transition with its roster, most recently bringing in wide receiver George Pickens following a trade with the Steelers.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 12, 2026; Pittsburgh, PA, USA; Houston Texans wide receiver Xavier Hutchinson (19) makes a catch against Pittsburgh Steelers cornerback James Pierre (42) during the first half of an AFC Wild Card Round game at Acrisure Stadium.

Texans-Steelers Blowout Drew 29.1M Viewers for ESPN

Viewership rose sharply from the comparable game a year ago.
Nov 22, 2025; San Jose, California, USA; Washington Spirit forward Trinity Rodman (2) looks to pass against Gotham FC during the second half at PayPal Park.

NWSL Union Files Grievance Over League’s ‘Rodman Rule’ for Star Players

The NWSLPA says the league “never negotiated” the workaround with the union.

Dante Moore Chooses NIL Over NFL

The Oregon QB was viewed as potential New York Jet.
Ole Miss running back Kewan Lacy (5) scores a touchdown during the CFP Fiesta Bowl against Miami at the State Farm Stadium, in Glendale, Ariz., on Thursday, Jan. 8, 2026.

College Football Transfers Down 23% After Schools Started Paying Players

Ohio State had 33 players on its football roster enter the portal this month.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Rich Paul

Rich Paul Pitches NBA Trades on Podcast: ‘Insane’

Paul proposed trading Austin Reaves on his podcast. 
Netflix
January 14, 2026

Netflix Plans to Sweeten Bid for WBD With All-Cash Offer

The expected shift could help hasten a closing to the large-scale deal.
May 30, 2024; Atlanta, Georgia, USA; A detailed view of a Washington Nationals hat and glove on the bench against the Atlanta Braves in the ninth inning at Truist Park.
January 14, 2026

Nats Are Latest Team to Join MLB Media Umbrella

The MLB club is departing the Orioles-controlled MASN after 21 years.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 14, 2026

CFP Semifinal Ratings Slide As Blueblood Programs Exit Early

The lack of college football bluebloods left in the field takes its toll.
Paul Bissonette
exclusive
January 14, 2026

Fan-Favorite NHL Analyst Paul Bissonnette Gets TNT Extension

The ex-NHL enforcer has become a hot TNT broadcaster and Barstool podcaster.
49ers
January 13, 2026

NFL Wild-Card Games Draw Massive Viewership

The bullish viewership includes another league streaming record.
January 13, 2026

Get Ready for the Mike Tomlin TV Sweepstakes

“Every network will offer him a job,” one source predicts.