• Loading stock data...
Sunday, August 3, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

NFL Taps Cowboys-Eagles Rivalry to Launch 2025 Season

The NFL is looking to start the 2025 season with a bang, and a primetime matchup between the defending champion Eagles and the Cowboys is the first part of that strategy.

Tim Heitman-Imagn Images

The Eagles’ defense of their Super Bowl LIX title will begin against America’s Team.

NBC Sports announced its coverage plans Monday morning for the league’s Sept. 4 kickoff game from Lincoln Financial Field featuring a Cowboys-Eagles clash. As has been the league’s custom for more than two decades, the defending Super Bowl champion opens the NFL’s season with a primetime showcase at home, and the game in Philadelphia will feature a matchup involving one of the league’s top rivalries. 

The kickoff game is the start of a series of announcements planned over the next two days of key games involving each of the NFL’s domestic media-rights holders. Part of Tuesday’s planned unveilings will include the 2025 schedule of international contests led in part by a Sept. 5 game in São Paulo involving the Chiefs and Chargers that will be shown on YouTube

Those announcements will culminate with the release of the full 2025 regular-season schedule Wednesday night. That slate will feature a series of notable changes from last year, including an expanded presence of both international and Christmas games, and additional latitude for flex scheduling into Amazon’s Thursday Night Football

The NFL’s focus on maximizing the audience for every one of its 272 regular-season games also comes after a 2% decline in regular-season ratings in 2024.

Speculation on which of the Eagles’ eight 2025 home opponents would be in the kickoff game, among both fans and the league’s media partners, began immediately after the team’s overwhelming victory over the Chiefs in Super Bowl LIX. 

Though the Eagles’ 2025 home schedule features other major opponents and 2024 playoff teams such as the Broncos, Commanders, Lions, and Rams, the selection of the Cowboys to start the season leans in to decades of history between Philadelphia and Dallas. Though recently supplanted by the Chiefs as the league’s top viewership draw, the Cowboys still are a major attraction nationally.

The team has also been in the midst of a significant transition with its roster, most recently bringing in wide receiver George Pickens following a trade with the Steelers.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Behind a $50,000 Luxury Athlete Tattoo: Inked Under Anesthesia

High-end studios, elite artist teams, and hours under anesthesia.
Steve Pagliuca

Boston Group Has Deal to Buy Sun For WNBA-Record $325 Million

The league office cautioned that any Boston move was subject to approval.

Bengals Extend Stadium Lease After $350M in Public Funds for Renovation

The Bengals will stay in the 25-year-old stadium through at least 2036.
opinion

ESPN-NFL Deal Still Contends With a Wild Card: Trump’s Approval

Negotiations between the NFL and Disney have been ongoing for four years

Featured Today

Coco Gauff at New York Liberty

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) reacts to the crowd as they take on the Connecticut Sun in the first quarter at TD Garden.

WNBA Viewership Up Across All Networks Compared to 2024

Non-Fever games are up 37% compared to the full 2024 season.
Jul 27, 2025; Chicago, Illinois, USA; Chicago Sky guard Kia Nurse (11) drives to the basket against Indiana Fever guard Sophie Cunningham (8) during the second half at United Center.
July 29, 2025

Fever-Sky Draws 1.5M Viewers Despite Clark, Reese Absences

Clark and Reese both missed the game due to injury.
NASCAR Cup Series driver Bubba Wallace (23) celebrates winning Sunday, July 27, 2025, the Brickyard 400 at Indianapolis Motor Speedway.
July 30, 2025

Amazon, TNT Post Near-Identical NASCAR Ratings in Debut Season

The cable channel is a new media-rights partner this season.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 29, 2025

WBD Restructuring Shows What’s Old Is New Again

WBD will become Warner Bros. and Discovery Global as two separate entities.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.
July 24, 2025

CBS Sports to Get New Owner As Skydance Merger Clears FCC Hurdle

The long-awaited, but highly debated, merger gains regulatory approval.
Dec 7, 2024; New York, New York, USA; A general view of Times Square during the MLS Cup Times Square Watch Party prior to the game between the LA Galaxy and the New York Red Bulls.
July 24, 2025

MLS Reveals Apple TV Streaming Numbers, Raising Questions

The league gives a rare glimpse inside the high-profile streaming pact.