Thursday December 7, 2023

New Pac-12 Media Rights Deal Won’t Come in 2022

  • The Pac-12 has ranked last in annual revenue distribution among Power 5 conferences.
  • Its media rights deals with FOX and ESPN have an average annual value of $250 million.
PAC 12 logo on football field
Ron Chenoy-USA TODAY Sports
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The Pac-12 Conference will not be getting a new media rights deal anytime soon. 

Commissioner George Kliavkoff said the Power 5 conference won’t secure a new rights pact before the end of 2022 as it is in “no rush” to complete a deal after starting negotiations in July.

The lack of urgency to land a new media rights deal comes as the Pac-12 handles a shakeup of its membership before its current deals with FOX and ESPN expire in 2024. 

In June, USC and UCLA agreed to leave the Pac-12 for the Big Ten — a loss of two key members of a conference that has struggled to sustain success in revenue-generating football.

A decision on UCLA’s fate will be decided on Dec. 14

  • The Pac-12 has ranked last in annual revenue distribution among Power 5 conferences.
  • Its deals with FOX and ESPN have an average annual value of $250 million
  • Average viewership of Pac-12 games on FOX, ABC, and ESPN is up 18% year-over-year.

The Pac-12 is pursuing a new media rights deal with Amazon, sources tell Front Office Sports. A deal would add to Amazon’s growing sports portfolio, which includes the NFL’s “Thursday Night Football.”

Pac-12 Pursuing Amazon for Next Media Deal

The conference is vying for a lucrative rights deal to attract members.
September 20, 2022

Prime Addition

Pac-12 member Colorado is expected to garner more attention for the conference with the hiring of NFL Hall of Famer Deion Sanders as its head football coach.

Sanders has signed a five-year, $29.5 million deal with the Buffaloes. The deal is $2 million more per year than Colorado has ever paid for a coach.

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