• Loading stock data...
Friday, July 26, 2024
Join us this September for Tuned In Request to Attend

NCAA, Power 5 Facing Potential $1B NIL Lawsuit

  • Attorneys are seeking up to $1 billion in a case against the NCAA and Power 5 conferences.
  • The case argues for NIL-related backpay for the 2018-19 and 2019-20 season.
Iowa Hawkeyes players leave the court as LSU Lady Tigers players celebrate behind them after the game during the final round of the Women's Final Four NCAA tournament at the American Airlines Center.
Kevin Jairaj-USA TODAY Sports

The NCAA and its biggest conferences could be facing a $1 billion lawsuit.

On Tuesday, attorneys representing two former college athletes filed a federal antitrust lawsuit against the NCAA and Power 5 conferences seeking retroactive educational payments for college athletes related to the 2021 Alston Supreme Court case. The two firms won the Alston case in June 2021.

Winston & Strawn LLP and Hagens Berman Sobol Shapiro LLP argued that in light of the Alston ruling — which in part allows schools to offer $5,980 per athlete as “educational benefits” — between 5,000 and 20,000 athletes are owed back payments between 2018 and 2020. The damages are therefore worth between $200 million and $1 billion.

Carolina Panthers running back Chuba Hubbard, formerly of Oklahoma State, and Auburn track athlete Keira McCarrell are the named plaintiffs in the case.

Apr 3, 2023; Houston, TX, USA; Connecticut Huskies head coach Dan Hurley celebrates after walking off the court after defeating the San Diego State Aztecs in the national championship game of the 2023 NCAA Tournament at NRG Stadium.

How UConn Built a Fifth National Championship Run

The Huskies made two savvy business decisions.
April 4, 2023

“Despite all these NIL deals, the NCAA is doing great,” Winston & Strawn co-executive chairman Jeffrey L. Kessler told Sports Illustrated. “There’s been no harm for consumer interest or competitive balance. I think most people would say that the NCAA and its various sports are successful as they’ve ever been.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Landmark Settlement Proposal Filed in House v. NCAA Case

The NCAA is one step closer to allowing schools to pay their players.

Streaming’s Next Step: Amazon Acquires Rights to WNBA Finals

History could repeat itself when it comes to the move from cable to streaming.

Olympics: Despite Concerns, Star Athletes and Paris Spark Hope

Hope rises for a resurgent event after two pandemic-marred Olympics.

Texas Tech Poaches Softball Star With $1 Million NIL Deal

It’s more money than most college football players get.
podcast thumbnail mobile
Front Office Sports Today

Olympics Open: What Athletes Can Do With 15 Minutes of Fame

0:00

Featured Today

Teahupo'o Tahiti Surfing

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.
July 24, 2024

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.
July 22, 2024

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’

Big Ten Commissioner: Why Staying Put With 18 Members Is Plenty—for Now

Big Ten commissioner Tony Petitti is focused on properly integrating the new schools into the conference.
Jul 15, 2024; Dallas, TX, USA; LSU head coach Brian Kelly speaking at Omni Dallas Hotel.
July 18, 2024

SEC Football Coaches Say Their Rosters Will Cost $15 Million. But Will They Get It?

It remains unclear how the House settlement will be disrtibuted.
July 22, 2024

ACC Commissioner: FSU, Clemson Lawsuits ‘Incredibly Harmful’

Jim Phillips laid into FSU and Clemson during football media days.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 18, 2024

College Football Playoff’s Next Era: Why Further Expansion Is on Hold

Twelve teams will make the playoff this season.
July 10, 2024

Pac-12 Media Days Evolve Into a Cocktail Party at the Bellagio

The two-team ‘zombie conference’ is still hosting a football media day.
July 9, 2024

Big 12’s New Era Kicks Off: Expansion, Private Equity, and Global Ambitions

The new 16-team conference is holding media days in Las Vegas.
July 9, 2024

Arch Manning Will Be in EA’s ‘College Football 25’ After All

The NCAA’s most famous backup had previously opted out.