Tuesday, May 26, 2026

NBA Sees $100M Annual Player Salaries In Its Future

  • League’s first nine-figure annual player salary expected within next decade
  • Salary cap increases to be managed as part of current labor deal
Benny Sieu-USA TODAY Sports

The NBA already boasts the largest player salaries in U.S. pro team sports — an average of nearly $10.8 million — but is now looking at the next major milestone: $100 million annual player salaries.

LeBron James and Stephen Curry each already exceed $100 million in yearly earnings when factoring in endorsements and other off-court activities. 

But amid continually escalating salary caps and on the cusp of riches from a new set of media rights contracts, the league is now less than a decade away from making nine-figure base compensation a reality.

The current labor deal between the NBA and National Basketball Players Association limits the annual jump in the salary cap to 10% in order to smooth out the influx of new revenue — an effort to avoid issues from the cap’s 34% bump in 2016 following the last media rights deals.

Yet with projected increases to the cap and existing rules surrounding supermax contracts, NBA players will exceed $80 million base salary as soon as 2029, and potentially reach $100 million three years after that.

It was only in 1996 that NBA players began to sign $100 million contracts covering multiple seasons, with Washington Bullets star Juwan Howard becoming the first to do so in a seven-year pact.

In the meantime, new salary thresholds continue to be set with Jaylen Brown’s historic five-year deal this past summer with Boston worth $304 million, and Damian Lillard’s contract extension with Milwaukee that currently projects him to become the NBA’s first player above $60 million in the 2026-27 season. 

Lillard’s status as a salary trailblazer, however, could be challenged by his Bucks teammate, two-time league MVP Giannis Antetokounmpo, who agreed to a blockbuster three-year contract extension on Monday that could be worth as much as $186 million depending on the league’s future salary cap.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 25, 2026; Cleveland, Ohio, USA; New York Knicks lift the 2026 Eastern Conference trophy after defeating the Cleveland Cavaliers in game four of the eastern conference finals for the 2026 NBA playoffs at Rocket Arena.

Title-Starved Knicks Fans Push Finals Tickets to $3,700

Demand for games at Madison Square Garden reaches Super Bowl-like levels.

James Dolan’s Controversial $30M Thibodeau Firing Has Paid Off

Mike Brown has the Knicks in their first Finals since 1999.
May 25, 2026; Cleveland, Ohio, USA; New York Knicks forward OG Anunoby (8) high fives New York Knicks center Karl-Anthony Towns (32) in the fourth quarter against the Cleveland Cavaliers during game four of the eastern conference finals for the 2026 NBA playoffs at Rocket Arena.

Knicks Reach First NBA Finals Since 1999

The Knicks are looking for the franchise’s first NBA title since 1973.

Featured Today

May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.
May 22, 2026

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still at stake.
Texas State mascot
May 22, 2026

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
May 14, 2026; Newtown Square, Pennsylvania, USA; Bryson DeChambeau reacts on the ninth green during the first round of the PGA Championship golf tournament at Aronimink Golf Club. Mandatory Credit: Bill Streicher-Imagn Images

DeChambeau ‘Optimistic’ About LIV Golf Amid Funding Uncertainty

DeChambeau missed the cut at the first two majors of 2026.
May 24, 2026

Felix Rosenqvist Wins Wild Indy 500 After Record 70 Lead Changes

There were 14 different leaders at various points in the race.
May 25, 2026; Paris, France; Elina Svitolina of Ukraine at a change of ends with ice and an ice towel during her first round match against Anna Bondar of Hungary on day two at Stade Roland Garros.
May 25, 2026

French Open Heat Wave Expected to Continue for Rest of Week

Forecasts for Tuesday, Wednesday, and Thursday are heating up.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
May 21, 2026

Fever Get Warning, No Fine Over Caitlin Clark Injury Report

A WNBA source confirmed that they were not fined.
May 21, 2026

Caitlin Clark’s Late Scratch Sparks WNBA Injury Report Questions

The Fever said she woke up with back soreness ahead of Wednesday’s game.
May 20, 2026

Jannik Sinner Headlines French Open Clouded By Player Unrest

Players will walk out of opening press conferences after 15 minutes.
Valkyries President Jess Smith
May 19, 2026

Valkyries President: Team’s Projected $1B Valuation Is ‘Accurate’

The Valkyries were projected to be the first 10-figure WNBA team.