Sunday, October 25, 2026

NBA Sees $100M Annual Player Salaries In Its Future

  • League’s first nine-figure annual player salary expected within next decade
  • Salary cap increases to be managed as part of current labor deal
Benny Sieu-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The NBA already boasts the largest player salaries in U.S. pro team sports — an average of nearly $10.8 million — but is now looking at the next major milestone: $100 million annual player salaries.

LeBron James and Stephen Curry each already exceed $100 million in yearly earnings when factoring in endorsements and other off-court activities. 

But amid continually escalating salary caps and on the cusp of riches from a new set of media rights contracts, the league is now less than a decade away from making nine-figure base compensation a reality.

The current labor deal between the NBA and National Basketball Players Association limits the annual jump in the salary cap to 10% in order to smooth out the influx of new revenue — an effort to avoid issues from the cap’s 34% bump in 2016 following the last media rights deals.

Yet with projected increases to the cap and existing rules surrounding supermax contracts, NBA players will exceed $80 million base salary as soon as 2029, and potentially reach $100 million three years after that.

It was only in 1996 that NBA players began to sign $100 million contracts covering multiple seasons, with Washington Bullets star Juwan Howard becoming the first to do so in a seven-year pact.

In the meantime, new salary thresholds continue to be set with Jaylen Brown’s historic five-year deal this past summer with Boston worth $304 million, and Damian Lillard’s contract extension with Milwaukee that currently projects him to become the NBA’s first player above $60 million in the 2026-27 season. 

Lillard’s status as a salary trailblazer, however, could be challenged by his Bucks teammate, two-time league MVP Giannis Antetokounmpo, who agreed to a blockbuster three-year contract extension on Monday that could be worth as much as $186 million depending on the league’s future salary cap.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mat Ishbia

Suns Owner Mat Ishbia: Steve Ballmer Is a ‘Great Owner’

“That was a misstep by Steve,” Ishbia told FOS about the situation.

NBC: NBA Opening Night Tip-Off Most-Watched Ever

The Sixers-Knicks game drew 7.7 million viewers.
Sep 27, 2026; Seattle, Washington, USA; Seattle Mariners left fielder Randy Arozarena (56) celebrates at second base after hitting a two-run double during the sixth inning against the Los Angeles Angels at T-Mobile Park.

MLB Qualifying Offer Figure Rises Amid Labor Strife

An uncertain offseason for MLB is quickly approaching.

LSU Won’t Roster Ex-NBA Player As SEC Legal Battle Continues

Louisiana AG Liz Murrill called again for the SEC’s lawsuit to be dismissed.
podcast thumbnail mobile
Front Office Sports Today

10/23/26 – JJ Watt Takes CBS Chair, FIFA Rights Shake-Up, Small-Market World Series

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

Site for Game 6 of WNBA Finals Still Up in Air

The series is guaranteed to go at least six games.
October 24, 2026

NFL’s Paris Game Kicks Off Despite Saturday Protests

The Saints and Steelers played at Stade de France in Paris.
October 25, 2026

NFL, Union Open Discussions on Joint Jalen Hurts Investigation

The CBA allows for a four-month process.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
October 24, 2026

MLB Labor Talks: Why Both Sides Still Believe a Deal Is Possible

Regular bargaining is continuing even as philosophical divides remain.
October 24, 2026

World Series Ticket Price Record Could Fall Twice in 24 Hours

Ticket resale pricing set a record that could be short-lived.
October 23, 2026

MLB, Union Remain Far Apart As Low-Budget World Series Begins

The sides strongly disagree on the significance of the Rays-Brewers matchup.
Oct 17, 2026; Washington, District of Columbia, USA; Washington Spirit forward Trinity Rodman (2) on the field against the Gotham FC during the first half at Audi Field.
October 23, 2026

NWSL Abandons ‘Rodman Rule’ Restrictions

All players are now eligible to receive the league’s maximum salary.