• Loading stock data...
Thursday, February 12, 2026

NBA Sees $100M Annual Player Salaries In Its Future

  • League’s first nine-figure annual player salary expected within next decade
  • Salary cap increases to be managed as part of current labor deal
Benny Sieu-USA TODAY Sports

The NBA already boasts the largest player salaries in U.S. pro team sports — an average of nearly $10.8 million — but is now looking at the next major milestone: $100 million annual player salaries.

LeBron James and Stephen Curry each already exceed $100 million in yearly earnings when factoring in endorsements and other off-court activities. 

But amid continually escalating salary caps and on the cusp of riches from a new set of media rights contracts, the league is now less than a decade away from making nine-figure base compensation a reality.

The current labor deal between the NBA and National Basketball Players Association limits the annual jump in the salary cap to 10% in order to smooth out the influx of new revenue — an effort to avoid issues from the cap’s 34% bump in 2016 following the last media rights deals.

Yet with projected increases to the cap and existing rules surrounding supermax contracts, NBA players will exceed $80 million base salary as soon as 2029, and potentially reach $100 million three years after that.

It was only in 1996 that NBA players began to sign $100 million contracts covering multiple seasons, with Washington Bullets star Juwan Howard becoming the first to do so in a seven-year pact.

In the meantime, new salary thresholds continue to be set with Jaylen Brown’s historic five-year deal this past summer with Boston worth $304 million, and Damian Lillard’s contract extension with Milwaukee that currently projects him to become the NBA’s first player above $60 million in the 2026-27 season. 

Lillard’s status as a salary trailblazer, however, could be challenged by his Bucks teammate, two-time league MVP Giannis Antetokounmpo, who agreed to a blockbuster three-year contract extension on Monday that could be worth as much as $186 million depending on the league’s future salary cap.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 4, 2026; Cincinnati, Ohio, USA; Cleveland Browns defensive end Myles Garrett (95) celebrates with safety Donovan McMillon (31) following a sack against the Cincinnati Bengals during the fourth quarter at Paycor Stadium. The play set a new NFL single season sack record by Garrett.

Browns President: We’re ‘Easy to Pick On Right Now’ but Trust Our..

Dave Jenkins oversees a portfolio featuring the NFL, NBA, and MLS teams.
Feb 7, 2026; Orlando, Florida, USA; Utah Jazz forward Lauri Markkanen (23) defends Orlando Magic forward Paolo Banchero (5) during the second quarter at Kia Center.

NBA Teams Ramp Up Their Tanking Efforts Ahead of All-Star Break

Utah’s stars have not been on the court in the final minutes of the last three games.

Kansas Says ‘No Inside Information’ After Odd Darryn Peterson Scratch

Kansas knocked off No. 1 Arizona without Peterson on Monday.

Major Changes Could Come to Seattle Sports in 2026

The city could also get an NBA team by year’s end. 

Featured Today

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.
February 6, 2026

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.

Grand Slam Track’s Bankruptcy Plan: Paying Athletes and Stiffing Vendors

The plan heavily favors athletes over vendors, but it isn’t final.
February 9, 2026

NFL Players Push Back on 18th Game: ‘Stop Lying to People’

Discussion on the 18th game has been ongoing for over a year.
February 10, 2026

PWHL Still Laser-Focused on Next Round of Expansion

The PWHL is leaning on its Takeover Tour to inform next moves.
Sponsored

From AUSL to Women’s Hoops: Jon Patricof on Building Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
February 9, 2026

NFL Opening-Night Decision Starts in Seattle: Chiefs, Bears in Play

The Super Bowl champions have a stacked 2026 home schedule.
February 9, 2026

Goodell Says Adding NFL Teams Abroad Is ‘Very Possible Someday’

The league has been aggressively expanding its international footprint. 
February 8, 2026

Los Angeles Is Preparing for a Very Different Super Bowl in 2027

The Southern California sports market is very different compared to four years ago.
February 8, 2026

Super Bowl LX Ends With Seahawks on Top—and at Crossroads

The Seahawks claim their second Super Bowl title in franchise history.