Thursday, April 23, 2026
FOS Expands to TV More Details

NBA Sees $100M Annual Player Salaries In Its Future

  • League’s first nine-figure annual player salary expected within next decade
  • Salary cap increases to be managed as part of current labor deal
Benny Sieu-USA TODAY Sports

The NBA already boasts the largest player salaries in U.S. pro team sports — an average of nearly $10.8 million — but is now looking at the next major milestone: $100 million annual player salaries.

LeBron James and Stephen Curry each already exceed $100 million in yearly earnings when factoring in endorsements and other off-court activities. 

But amid continually escalating salary caps and on the cusp of riches from a new set of media rights contracts, the league is now less than a decade away from making nine-figure base compensation a reality.

The current labor deal between the NBA and National Basketball Players Association limits the annual jump in the salary cap to 10% in order to smooth out the influx of new revenue — an effort to avoid issues from the cap’s 34% bump in 2016 following the last media rights deals.

Yet with projected increases to the cap and existing rules surrounding supermax contracts, NBA players will exceed $80 million base salary as soon as 2029, and potentially reach $100 million three years after that.

It was only in 1996 that NBA players began to sign $100 million contracts covering multiple seasons, with Washington Bullets star Juwan Howard becoming the first to do so in a seven-year pact.

In the meantime, new salary thresholds continue to be set with Jaylen Brown’s historic five-year deal this past summer with Boston worth $304 million, and Damian Lillard’s contract extension with Milwaukee that currently projects him to become the NBA’s first player above $60 million in the 2026-27 season. 

Lillard’s status as a salary trailblazer, however, could be challenged by his Bucks teammate, two-time league MVP Giannis Antetokounmpo, who agreed to a blockbuster three-year contract extension on Monday that could be worth as much as $186 million depending on the league’s future salary cap.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 19, 2026; San Antonio, Texas, USA; San Antonio Spurs forward Victor Wembanyama (1) reacts to a call by an official during the second half of game one of the first round of the 2026 NBA Playoffs against the Portland Trail Blazers at Frost Bank Center. Mandatory Credit: Scott Wachter-Imagn Images

NBA Playoffs Opening Weekend Is Second-Most-Watched Since 2011

The opening weekend of the NBA Playoffs averaged 4.3 million viewers.

Convicted Fraudster At Center of Clippers Case Cooperated With NBA

Joseph Sanberg is scheduled to be sentenced on Monday. 
Apr 10, 2026; Sacramento, California, USA; Golden State Warriors head coach Steve Kerr looks on against the Sacramento Kings during the first quarter at Golden 1 Center. Mandatory Credit: Robert Edwards-Imagn Images

Steve Kerr Looms as Top TV Target Amid Coaching Uncertainty

Kerr previously served as TNT’s top game analyst
Apr 15, 2026; Inglewood, California, USA; Golden State Warriors guard Stephen Curry (30) is defended by Los Angeles Clippers guard Bennedict Mathurin (9) as he drives to the basket in the second half during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images

Play-In Tournament Viewership up 18% in Prime Video Debut

Stephen Curry and the Warriors aided the high viewership.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
April 23, 2026

Raiders Take Fernando Mendoza No. 1 Overall in NFL Draft

The Heisman Trophy winner will be seen as a franchise cornerstone.
April 23, 2026

Chiefs, Cowboys Spark Early Trade Action in NFL Draft

Kansas City moved up to the No. 6 pick in a deal with the Browns.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
April 23, 2026

PGA Tour Lays Off 56 Employees As Shift Under Rolapp Continues

The layoffs represent roughly 4% of the tour’s workforce.
Roger Goodell, Lucy Popko
April 23, 2026

Meet Roger Goodell’s NFL Draft Night Pronunciation Whisperer

Goodell announces the names of all 32 first-round picks.
2026 Kentucky Derby hopeful Litmus Test, ridden by Martin Garcia, works during morning training at Churchill Downs in Louisville, Kentucky. The Bob Baffert-trained horse is currently at No. 21 on the Kentucky Derby leaderboard. April 23, 2026
April 23, 2026

Churchill Downs Purchase of Preakness IP Is ‘Starting Point’

“I can’t imagine they bought this only for the fees in the long run.”
April 23, 2026

Super Bowl in Pittsburgh? NFL Draft Has Locals Dreaming Big

Steelers owner Art Rooney II says a Super Bowl in Pittsburgh isn’t “off the table.”