• Loading stock data...
Tuesday, February 3, 2026

NBA Sees $100M Annual Player Salaries In Its Future

  • League’s first nine-figure annual player salary expected within next decade
  • Salary cap increases to be managed as part of current labor deal
Benny Sieu-USA TODAY Sports

The NBA already boasts the largest player salaries in U.S. pro team sports — an average of nearly $10.8 million — but is now looking at the next major milestone: $100 million annual player salaries.

LeBron James and Stephen Curry each already exceed $100 million in yearly earnings when factoring in endorsements and other off-court activities. 

But amid continually escalating salary caps and on the cusp of riches from a new set of media rights contracts, the league is now less than a decade away from making nine-figure base compensation a reality.

The current labor deal between the NBA and National Basketball Players Association limits the annual jump in the salary cap to 10% in order to smooth out the influx of new revenue — an effort to avoid issues from the cap’s 34% bump in 2016 following the last media rights deals.

Yet with projected increases to the cap and existing rules surrounding supermax contracts, NBA players will exceed $80 million base salary as soon as 2029, and potentially reach $100 million three years after that.

It was only in 1996 that NBA players began to sign $100 million contracts covering multiple seasons, with Washington Bullets star Juwan Howard becoming the first to do so in a seven-year pact.

In the meantime, new salary thresholds continue to be set with Jaylen Brown’s historic five-year deal this past summer with Boston worth $304 million, and Damian Lillard’s contract extension with Milwaukee that currently projects him to become the NBA’s first player above $60 million in the 2026-27 season. 

Lillard’s status as a salary trailblazer, however, could be challenged by his Bucks teammate, two-time league MVP Giannis Antetokounmpo, who agreed to a blockbuster three-year contract extension on Monday that could be worth as much as $186 million depending on the league’s future salary cap.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.

Heat Must Pay Terry Rozier While on Leave

The Heat had been placing Rozier’s salary into escrow.

Seahawks Expected to Hit Market After Trail Blazers Sale Closes

The sale of the Blazers is expected to be completed in March.

Featured Today

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.

NFL’s Latest Pro Bowl Experiment: Indoors, Smaller Field—and Crowd

The league dramatically retools its all-star showcase once again.
February 3, 2026

NFLPA Chief Says Players Have ‘No Appetite’ for 18th Game

The league is making a growing push for an expanded schedule.
exclusive
February 3, 2026

RedZone’s Scott Hanson Explains His Credential Snafu at NFL Radio Row

The RedZone host left his pass with an assistant after opening night.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Jan 11, 2026; Lecanto, Florida, United States; Richard T. Lee and Bjorn Hellgren are sprayed with Champagne after taking the top two spots in the LIV Golf Black Diamond Ranch Propmotions golf tournament at Black Diamond Ranch.
February 3, 2026

LIV Golf Finally Awarded World Ranking Points Ahead of 2026 Season

LIV wasn’t pleased with the new development.
The second day of the NFL Draft presented by Bud Light at the Draft Theater Friday, April 25, 2025, outside of Lambeau Field in Green Bay, Wisconsin. Wm. Glasheen USA TODAY NETWORK-Wisconsin
February 3, 2026

Pittsburgh Draft Organizers Expect Up to 700K Fans

A two-site event plan will lean in to the city’s unique setting.
February 2, 2026

Goodell on Epstein-Linked Owner, Belichick Snub, and Bad Bunny

The commissioner says the league “will follow the facts” regarding Steve Tisch.
February 2, 2026

Goodell: NFL Must ‘Make Progress’ After No Black Head Coach Hires

There were a record-tying 10 head coach vacancies this year.