Saturday, August 29, 2026
The FOS App Launches September 1 Pre-save on the App Store Today

NBA Sees $100M Annual Player Salaries In Its Future

  • League’s first nine-figure annual player salary expected within next decade
  • Salary cap increases to be managed as part of current labor deal
Benny Sieu-USA TODAY Sports

The NBA already boasts the largest player salaries in U.S. pro team sports — an average of nearly $10.8 million — but is now looking at the next major milestone: $100 million annual player salaries.

LeBron James and Stephen Curry each already exceed $100 million in yearly earnings when factoring in endorsements and other off-court activities. 

But amid continually escalating salary caps and on the cusp of riches from a new set of media rights contracts, the league is now less than a decade away from making nine-figure base compensation a reality.

The current labor deal between the NBA and National Basketball Players Association limits the annual jump in the salary cap to 10% in order to smooth out the influx of new revenue — an effort to avoid issues from the cap’s 34% bump in 2016 following the last media rights deals.

Yet with projected increases to the cap and existing rules surrounding supermax contracts, NBA players will exceed $80 million base salary as soon as 2029, and potentially reach $100 million three years after that.

It was only in 1996 that NBA players began to sign $100 million contracts covering multiple seasons, with Washington Bullets star Juwan Howard becoming the first to do so in a seven-year pact.

In the meantime, new salary thresholds continue to be set with Jaylen Brown’s historic five-year deal this past summer with Boston worth $304 million, and Damian Lillard’s contract extension with Milwaukee that currently projects him to become the NBA’s first player above $60 million in the 2026-27 season. 

Lillard’s status as a salary trailblazer, however, could be challenged by his Bucks teammate, two-time league MVP Giannis Antetokounmpo, who agreed to a blockbuster three-year contract extension on Monday that could be worth as much as $186 million depending on the league’s future salary cap.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 23, 2024; New Orleans, Louisiana, USA; Detailed view of the Chicago Bulls logo against the New Orleans Pelicans during the second half at Smoothie King Center. Mandatory Credit: Stephen Lew-Imagn Images
Exclusive

Bulls Planning Analyst Rotation to Replace Late Stacey King

Robbie Hummel is among the names under consideration.
Exclusive

Union Head: NBA Players Have ‘Serious Problem’ With NBA Europe

Kelly also said the union is “no fan” of the second apron.
Michael Jordan NBC
Exclusive

Michael Jordan Not Expected to Return to NBC’s NBA Coverage

Jordan served as a special contributor for the network last season.
Mark Walter, CEO of Guggenheim Partners, speaks during a reception hosted by U.S. President Donald Trump for the reigning Major League Baseball (MLB) World Series champion Los Angeles Dodgers in the Rose Garden at the White House, Washington, D.C., U.S., July 23, 2026.

Walter’s Company Says There’s No Fraud, No Victim, and No Fire Sale

TWG Global insists the Dodgers are not up for grabs.
podcast thumbnail mobile
Front Office Sports Today

A Conversation on NBA Europe, the Next NBA CBA & More with NBPA Chief David Kelly

0:00

Featured Today

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”

Makar’s Contract Is Fourth Record NHL Deal in 11 Months

The Colorado defenseman’s $20.4 million AAV smashes Celebrini’s record from July.
Jan 1, 2023; Kansas City, Missouri, USA; A general view of an End Racism sign on a goalpost prior to a game between the Kansas City Chiefs and Denver Broncos at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-USA TODAY Sports
Exclusive
August 28, 2026

Kaepernick’s Legacy Lives On As NFL’s Anti-Racism Messaging Continues

It’s the seventh season the league has used such messaging.
Aug 27, 2023; Atlanta, Georgia, USA; Keegan Bradley and Collin Morikawa walk up onto the 18th green during the final round of the TOUR Championship golf tournament at East Lake Golf Club
August 28, 2026

PGA Tour Atlanta Future Unclear With Tour Championship Changes

East Lake has hosted the Tour Championship since 2004.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Patricof
August 28, 2026

Athletes Unlimited Founder: Why We Paused Basketball and Volleyball

Jon Patricof says the league is in “heavy investment mode” with softball.
August 27, 2026

US Open: Serena’s Return, High Prices, and Honey Deuces

The top tennis stars will not do their coordinated media protest in New York.
August 27, 2026

MLB Players Balk at Owners’ Proposed Free Agency Revamp

Management’s latest proposal took some inspiration from the NFL and NBA.
Aug 23, 2025; Atlanta, Georgia, USA; A detailed view of the FedExCup Trophy before the third round of the TOUR Championship golf tournament
August 27, 2026

Good Good Golf Fallout Is Talk of Tour Championship

Major questions still remain for the brand and its partners.