• Loading stock data...
Tuesday, January 6, 2026

NBA Sees $100M Annual Player Salaries In Its Future

  • League’s first nine-figure annual player salary expected within next decade
  • Salary cap increases to be managed as part of current labor deal
Benny Sieu-USA TODAY Sports

The NBA already boasts the largest player salaries in U.S. pro team sports — an average of nearly $10.8 million — but is now looking at the next major milestone: $100 million annual player salaries.

LeBron James and Stephen Curry each already exceed $100 million in yearly earnings when factoring in endorsements and other off-court activities. 

But amid continually escalating salary caps and on the cusp of riches from a new set of media rights contracts, the league is now less than a decade away from making nine-figure base compensation a reality.

The current labor deal between the NBA and National Basketball Players Association limits the annual jump in the salary cap to 10% in order to smooth out the influx of new revenue — an effort to avoid issues from the cap’s 34% bump in 2016 following the last media rights deals.

Yet with projected increases to the cap and existing rules surrounding supermax contracts, NBA players will exceed $80 million base salary as soon as 2029, and potentially reach $100 million three years after that.

It was only in 1996 that NBA players began to sign $100 million contracts covering multiple seasons, with Washington Bullets star Juwan Howard becoming the first to do so in a seven-year pact.

In the meantime, new salary thresholds continue to be set with Jaylen Brown’s historic five-year deal this past summer with Boston worth $304 million, and Damian Lillard’s contract extension with Milwaukee that currently projects him to become the NBA’s first player above $60 million in the 2026-27 season. 

Lillard’s status as a salary trailblazer, however, could be challenged by his Bucks teammate, two-time league MVP Giannis Antetokounmpo, who agreed to a blockbuster three-year contract extension on Monday that could be worth as much as $186 million depending on the league’s future salary cap.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Dec 25, 2025; Minneapolis, Minnesota, USA; Minnesota Vikings running back Ty Chandler (32) carries the ball defended by Detroit Lions linebacker Derrick Barnes (55) in the second half at U.S. Bank Stadium.

NFL Sets Streaming Record on Christmas

The new milestone arrives in a game with minimal competitive implications.
Dec 29, 2025; Waco, Texas, USA; Baylor Bears center James Nnaji (46) during warmups before the game against the Arlington Baptist Patriots at Paul and Alejandra Foster Pavilion.

Coaches ‘Just Want to Know the Rules’ on NCAA Eligibility Chaos

College coaches blasted the NCAA after revealing its recent eligibility stance.

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.

Does Unrivaled’s Future Include a Deal With the WNBA?

The women’s 3-on-3 league tipped off its second season Monday.
January 5, 2026

NFL Black Monday Moves: Browns Fire Kevin Stefanski After 6 Seasons

Cleveland follows Atlanta in making large-scale organizational changes.
Dec 7, 2025; New York, New York, USA; WNBA players Paige Bueckers (l) and Angel Reese (r) sit courtside during the game between the Orlando Magic and the New York Knicks at Madison Square Garden.
January 5, 2026

Unrivaled Bets Young Stars Will Fill Gap Left by Collier, Reese

Bueckers, Brink, the StudBudz, and the Valkyries replace Reese, Collier, and Ionescu.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
January 4, 2026

NFL Playoff Field Is Set With Nearly Half the Field Turned Over

Six of 14 playoff teams were not in last year’s postseason field.
January 4, 2026

NFL Black Monday Starts Early: Falcons Fire Head Coach and GM

Team owner Arthur Blank said results “have not met our expectations.”
January 4, 2026

Novak Djokovic Leaves Tennis Group He Cofounded

The 24-time major winner cites a variety of issues with the union.
Dec 8, 2025; Orlando, FL, USA; MLB Commissioner Rob Manfred speaks with the media during the 2025 MLB Winter Meetings at Signia by Hilton Hotel
January 3, 2026

MLB Is Staring Down a Fractious Year of Labor Talks 

MLB owners and players are preparing for unprecedented labor negotiations.