• Loading stock data...
Friday, November 28, 2025

NBA Sees $100M Annual Player Salaries In Its Future

  • League’s first nine-figure annual player salary expected within next decade
  • Salary cap increases to be managed as part of current labor deal
Benny Sieu-USA TODAY Sports

The NBA already boasts the largest player salaries in U.S. pro team sports — an average of nearly $10.8 million — but is now looking at the next major milestone: $100 million annual player salaries.

LeBron James and Stephen Curry each already exceed $100 million in yearly earnings when factoring in endorsements and other off-court activities. 

But amid continually escalating salary caps and on the cusp of riches from a new set of media rights contracts, the league is now less than a decade away from making nine-figure base compensation a reality.

The current labor deal between the NBA and National Basketball Players Association limits the annual jump in the salary cap to 10% in order to smooth out the influx of new revenue — an effort to avoid issues from the cap’s 34% bump in 2016 following the last media rights deals.

Yet with projected increases to the cap and existing rules surrounding supermax contracts, NBA players will exceed $80 million base salary as soon as 2029, and potentially reach $100 million three years after that.

It was only in 1996 that NBA players began to sign $100 million contracts covering multiple seasons, with Washington Bullets star Juwan Howard becoming the first to do so in a seven-year pact.

In the meantime, new salary thresholds continue to be set with Jaylen Brown’s historic five-year deal this past summer with Boston worth $304 million, and Damian Lillard’s contract extension with Milwaukee that currently projects him to become the NBA’s first player above $60 million in the 2026-27 season. 

Lillard’s status as a salary trailblazer, however, could be challenged by his Bucks teammate, two-time league MVP Giannis Antetokounmpo, who agreed to a blockbuster three-year contract extension on Monday that could be worth as much as $186 million depending on the league’s future salary cap.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA Cup

Luka Dončić Wants ‘Dangerous’ NBA Cup Court Designs Changed

Dončić first complained about the court designs two seasons ago.
Nov 29, 2024; Kansas City, Missouri, USA; A general view of the Amazon Black Friday logo on stage prior to a game between the Kansas City Chiefs and Las Vegas Raiders at GEHA Field at Arrowhead Stadium.

Amazon Readies Black Friday Sports Bonanza With NFL, NBA, Golf

Amazon has 15 hours of live sports for the post-Thanksgiving holiday.

Jalen Duren’s Emergence Will Be Expensive for Red-Hot Pistons

Duren and the Pistons did not agree to an extension last summer.
Nov 24, 2025; Tampa, Florida, USA; Tampa Bay Lightning goaltender Andrei Vasilevskiy (88) defends the puck from Philadelphia Flyers right wing Garnet Hathaway (19) during the second period at Benchmark International Arena.

NHL Commissioner Says League Can Control Prediction-Markets Contracts

Polymarket and Kalshi are “official partners” of the league.

Featured Today

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Trinity Rodman
November 20, 2025

NWSL Regular-Season Ratings See Big Surge, Playoffs Up 5%

Regular-season viewership grew by over 20%, averaging more than 200,000.
Skylar Diggins

Where WNBA CBA Talks Stand as Nov. 30 Deadline Approaches

What’s next if the sides fail to reach a deal?
VANCOUVER, CANADA - NOVEMBER 21: the PWHL regular season game between the *Visitor* and the Seattle Torrent at the Pacific Coliseum on November 21, 2025 in Vancouver, British Columbia, Canada. (Photo by /PWHL)
November 26, 2025

PWHL Is Targeting Rapid Expansion to 12 Teams: ‘Time Is Overrated’

A long timeline for launching new teams “is overrated,” the league says.
November 26, 2025

Why NFL Believes Christmas Can Rival Thanksgiving Day

“We’re seeing what the ceiling is with Thanksgiving.”
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
Mar 21, 2023; Miami, Florida, USA; Japan designated hitter and closing pitcher Shohei Ohtani (16) pitches against the USA in the ninth inning at LoanDepot Park.
November 25, 2025

Ohtani Returns to Play for Japan in 2026 WBC

The Japanese superstar joins Aaron Judge in the upcoming international tournament.
Sophie Cunningham
November 25, 2025

Every WNBA Player Project B Has Signed So Far

Several big WNBA names have committed to the new league.
November 23, 2025

Wings Win No. 1 Pick Again—and Chance to Reunite Bueckers, Fudd

The 2026 WNBA season is in jeopardy due to CBA negotiations.
Mar 2, 2025; Boston, Massachusetts, USA; Boston Celtics majority owner Wyc Grousbeck cheers on the Celtics during the during the second half against the Denver Nuggets at TD Garden. Mandatory Credit:
November 23, 2025

Why Are So Many NBA Teams Selling Now?

Mark Cuban tells FOS his theory on why his peers keep selling.