• Loading stock data...
Thursday, January 22, 2026

NBA Sees $100M Annual Player Salaries In Its Future

  • League’s first nine-figure annual player salary expected within next decade
  • Salary cap increases to be managed as part of current labor deal
Benny Sieu-USA TODAY Sports

The NBA already boasts the largest player salaries in U.S. pro team sports — an average of nearly $10.8 million — but is now looking at the next major milestone: $100 million annual player salaries.

LeBron James and Stephen Curry each already exceed $100 million in yearly earnings when factoring in endorsements and other off-court activities. 

But amid continually escalating salary caps and on the cusp of riches from a new set of media rights contracts, the league is now less than a decade away from making nine-figure base compensation a reality.

The current labor deal between the NBA and National Basketball Players Association limits the annual jump in the salary cap to 10% in order to smooth out the influx of new revenue — an effort to avoid issues from the cap’s 34% bump in 2016 following the last media rights deals.

Yet with projected increases to the cap and existing rules surrounding supermax contracts, NBA players will exceed $80 million base salary as soon as 2029, and potentially reach $100 million three years after that.

It was only in 1996 that NBA players began to sign $100 million contracts covering multiple seasons, with Washington Bullets star Juwan Howard becoming the first to do so in a seven-year pact.

In the meantime, new salary thresholds continue to be set with Jaylen Brown’s historic five-year deal this past summer with Boston worth $304 million, and Damian Lillard’s contract extension with Milwaukee that currently projects him to become the NBA’s first player above $60 million in the 2026-27 season. 

Lillard’s status as a salary trailblazer, however, could be challenged by his Bucks teammate, two-time league MVP Giannis Antetokounmpo, who agreed to a blockbuster three-year contract extension on Monday that could be worth as much as $186 million depending on the league’s future salary cap.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Napoli Basketball

Italy’s Napoli Basketball Wants In on NBA Europe or EuroLeague

Napoli’s owner met with EuroLeague’s CEO and hopes to meet with the NBA soon.

Judge Says Ex-Alabama Player Can Rejoin Team After 3 Years in Pros

The ruling could ultimately deal another blow to NCAA eligibility rules.
Steph Curry

Steph Curry Wears On Shoes to Warm-Ups as Sneaker Free Agency Continues

Curry has been wearing different brands, including Nike and Adidas.
Jimmy Butler

‘Fading Dynasty’ Warriors at Crossroads After Butler Tears ACL

Butler is out for the season and owed $57 million next year.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
LIV Golf team 4Aces GC at Dutchman's Pipe in West Palm Beach, Florida, USA.

What Do LIV Golf’s Team GMs Do? ‘Wear a Lot of Hats’

The GM of Dustin Johnson’s LIV team functions like a one-man C-suite.
Dec 8, 2025; Orlando, FL, USA; MLB Hall of Fame inductee Jeff Kent takes questions from the media during the 2025 MLB Winter Meetings at Signia by Hilton Hotel
January 20, 2026

Baseball Hall of Fame’s Class Size Impacts the Shrine’s Bottom Line

The full impact of its 2026 induction class is taking shape.
January 21, 2026

WNBA Announces Schedule Despite Lack of New CBA

The league plans on playing 44 games this year.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
May 13, 2024; Louisville, Kentucky, USA; A PGA of America flag during a practice round for the PGA Championship golf tournament at Valhalla Golf Club
January 19, 2026

PGA of America Sees More Leadership Churn Ahead of Show

A third high-profile departure has hit the PGA of America.
exclusive
January 16, 2026

WNBA Exploring Buying Back 16% Stake Sold in 2022

The league sold the $75 million stake when it badly needed capital.
Apr 12, 2025; Augusta, Georgia, USA; Fans cheer for Bryson DeChambeau on the no. 18 green during the third round of the Masters Tournament at Augusta National Golf Club
January 16, 2026

SeatGeek Is First Reseller to Drop Masters Tickets After Crackdown

Last year, ticket resellers were hit hard by Augusta National.
Jan 25, 2012; Melbourne, AUSTRALIA; A general view of Rod Laver Arena during the match between Novak Djokovic (SRB) and David Ferrer (ESP) on day ten of the 2012 Australian Open at Melbourne Park.
January 15, 2026

Australian Open’s Rising Popularity Also Brings Growing Pains

As attendance soars at the tennis major, so have fan complaints.