• Loading stock data...
Friday, February 6, 2026

NBA Sees $100M Annual Player Salaries In Its Future

  • League’s first nine-figure annual player salary expected within next decade
  • Salary cap increases to be managed as part of current labor deal
Benny Sieu-USA TODAY Sports

The NBA already boasts the largest player salaries in U.S. pro team sports — an average of nearly $10.8 million — but is now looking at the next major milestone: $100 million annual player salaries.

LeBron James and Stephen Curry each already exceed $100 million in yearly earnings when factoring in endorsements and other off-court activities. 

But amid continually escalating salary caps and on the cusp of riches from a new set of media rights contracts, the league is now less than a decade away from making nine-figure base compensation a reality.

The current labor deal between the NBA and National Basketball Players Association limits the annual jump in the salary cap to 10% in order to smooth out the influx of new revenue — an effort to avoid issues from the cap’s 34% bump in 2016 following the last media rights deals.

Yet with projected increases to the cap and existing rules surrounding supermax contracts, NBA players will exceed $80 million base salary as soon as 2029, and potentially reach $100 million three years after that.

It was only in 1996 that NBA players began to sign $100 million contracts covering multiple seasons, with Washington Bullets star Juwan Howard becoming the first to do so in a seven-year pact.

In the meantime, new salary thresholds continue to be set with Jaylen Brown’s historic five-year deal this past summer with Boston worth $304 million, and Damian Lillard’s contract extension with Milwaukee that currently projects him to become the NBA’s first player above $60 million in the 2026-27 season. 

Lillard’s status as a salary trailblazer, however, could be challenged by his Bucks teammate, two-time league MVP Giannis Antetokounmpo, who agreed to a blockbuster three-year contract extension on Monday that could be worth as much as $186 million depending on the league’s future salary cap.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 23, 2026; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) drives for the basket against Denver Nuggets forward Spencer Jones (21) during the second quarter at Fiserv Forum.

Giannis Stays Put At NBA Trade Deadline While Clips, Bulls Rebuild

The Bucks will keep Antetokounmpo through the end of the season.
Dec 28, 2025; Washington, District of Columbia, USA; Washington Wizards mascot G-Wiz on the court against the Memphis Grizzlies during the second half at Capital One Arena.

Lakers Center Suspended for Pushing Wizards Mascot

The mascot was not injured after the incident.

Mavericks Deal Anthony Davis to Wizards One Year After Luka Trade

Trae Young and Davis are both extension-eligible with Washington. 
Feb 1, 2026; New York, New York, USA; Los Angeles Lakers forward LeBron James (23) drives to the basket against New York Knicks forward OG Anunoby (8) during the third quarter at Madison Square Garden.

NBC’s First ‘Sunday Night Basketball’ Draws Season-High Viewership

The NBA is averaging 1.85 million viewers this season.

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Feb 4, 2026; Santa Clara, CA, USA; Seattle Seahawks and New England Patriots helmets at Levi's Stadium.

Ticket Prices for Super Bowl LX Steadily Dropping

Low-end, get-in pricing falls another 17% from the beginning of the week.
February 5, 2026

Belichick and Kraft Officially Miss First-Ballot Hall of Fame Cut

The two highly influential figures are both denied entry to the football shrine.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
February 5, 2026

Why the NFL Chose 49ers–Rams for Its First Australia Game

The Australian NFL game will feature a top league rivalry.
February 5, 2026

Patrick Mahomes’s Agent: A $70M QB in the NFL Is ‘Inevitable’

Leigh Steinberg has represented Mahomes since the Chiefs drafted him in 2017.
February 5, 2026

Skubal’s Record Arbitration Win Could Change MLB’s Pay System

The historic victory for the ace will have many ripple effects.
Jeff Miller
February 5, 2026

NFL Signals Eventual Openness to Prediction Markets

The league is “interested” but intends to move with caution.