• Loading stock data...
Friday, December 26, 2025

NBA Sees $100M Annual Player Salaries In Its Future

  • League’s first nine-figure annual player salary expected within next decade
  • Salary cap increases to be managed as part of current labor deal
Benny Sieu-USA TODAY Sports

The NBA already boasts the largest player salaries in U.S. pro team sports — an average of nearly $10.8 million — but is now looking at the next major milestone: $100 million annual player salaries.

LeBron James and Stephen Curry each already exceed $100 million in yearly earnings when factoring in endorsements and other off-court activities. 

But amid continually escalating salary caps and on the cusp of riches from a new set of media rights contracts, the league is now less than a decade away from making nine-figure base compensation a reality.

The current labor deal between the NBA and National Basketball Players Association limits the annual jump in the salary cap to 10% in order to smooth out the influx of new revenue — an effort to avoid issues from the cap’s 34% bump in 2016 following the last media rights deals.

Yet with projected increases to the cap and existing rules surrounding supermax contracts, NBA players will exceed $80 million base salary as soon as 2029, and potentially reach $100 million three years after that.

It was only in 1996 that NBA players began to sign $100 million contracts covering multiple seasons, with Washington Bullets star Juwan Howard becoming the first to do so in a seven-year pact.

In the meantime, new salary thresholds continue to be set with Jaylen Brown’s historic five-year deal this past summer with Boston worth $304 million, and Damian Lillard’s contract extension with Milwaukee that currently projects him to become the NBA’s first player above $60 million in the 2026-27 season. 

Lillard’s status as a salary trailblazer, however, could be challenged by his Bucks teammate, two-time league MVP Giannis Antetokounmpo, who agreed to a blockbuster three-year contract extension on Monday that could be worth as much as $186 million depending on the league’s future salary cap.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

From NBA Draft Pick to College Center: James Nnaji Joins Baylor

Several former professionals have chosen to play in the NCAA this year.
Dec 25, 2024; Dallas, Texas, USA; A view of the NBA Christmas Day logo during the second half of the game between the Dallas Mavericks and the Minnesota Timberwolves at the American Airlines Center.

NBA Has Superior Slate Entering Christmas Face-Off With NFL

The NFL has scheduled Christmas games for six consecutive seasons.
Nov 16, 2025; Washington, District of Columbia, USA; Washington Wizards center Alex Sarr (20) reacts after a foul call against the Brooklyn Nets during the third quarter at Capital One Arena.

NBA Considering New Rules to Curb Lingering Tanking Issue

The 2019 lottery odds change has not improved tanking.

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 25, 2024; Pittsburgh, Pennsylvania, USA; Netflix Christmas GameDay cake seen after the Kansas City Chiefs defeated the Pittsburgh Steelers at Acrisure Stadium.

Netflix Christmas Day Encore Will Test NFL’s Holiday Staying Power

This year’s doubleheader is lacking pivotal matchups.
December 24, 2025

The Year of the WNBA’s Existential Fight

The CBA loomed over everything in 2025.
Martha Stewart hosts a VIP tree-lighting event at Bedford Post Inn in Bedford on Friday, December 6, 2024.
December 24, 2025

Martha Stewart Joins Celebrity Soccer Party With Swansea Investment

She joins Snoop Dogg as minority owners in the EFL Championship club.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Nov 22, 2025; San Jose, California, USA; Washington Spirit forward Trinity Rodman (2) stands for the national anthem before the game against Gotham FC at PayPal Park
December 23, 2025

Will ‘Rodman Rule’ Be Enough to Keep Trinity Rodman in the NWSL?

The new High Impact Player rule could help keep Rodman Stateside.
Tennis: US Open Mixed Doubles
exclusive
December 22, 2025

Men’s and Women’s Pro Tennis Tour Commercial Merger Still Far From Finished

The sides have been discussing a commercial merger for years.
Dec 21, 2025; Arlington, Texas, USA; Dallas Cowboys place kicker Brandon Aubrey (17) kicks a field goal against the Los Angeles Chargers during the first half at AT&T Stadium.
December 22, 2025

Record Number of NFL Teams Out of Playoff Hunt Through Week 16

There are 14 teams no longer eligible for the postseason.
December 21, 2025

Steelers Receiver DK Metcalf Swings at Lions Fan During Game

Metcalf was not immediately ejected from the game.