• Loading stock data...
Friday, May 9, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

NBA Sees $100M Annual Player Salaries In Its Future

  • League’s first nine-figure annual player salary expected within next decade
  • Salary cap increases to be managed as part of current labor deal
Benny Sieu-USA TODAY Sports

The NBA already boasts the largest player salaries in U.S. pro team sports — an average of nearly $10.8 million — but is now looking at the next major milestone: $100 million annual player salaries.

LeBron James and Stephen Curry each already exceed $100 million in yearly earnings when factoring in endorsements and other off-court activities. 

But amid continually escalating salary caps and on the cusp of riches from a new set of media rights contracts, the league is now less than a decade away from making nine-figure base compensation a reality.

The current labor deal between the NBA and National Basketball Players Association limits the annual jump in the salary cap to 10% in order to smooth out the influx of new revenue — an effort to avoid issues from the cap’s 34% bump in 2016 following the last media rights deals.

Yet with projected increases to the cap and existing rules surrounding supermax contracts, NBA players will exceed $80 million base salary as soon as 2029, and potentially reach $100 million three years after that.

It was only in 1996 that NBA players began to sign $100 million contracts covering multiple seasons, with Washington Bullets star Juwan Howard becoming the first to do so in a seven-year pact.

In the meantime, new salary thresholds continue to be set with Jaylen Brown’s historic five-year deal this past summer with Boston worth $304 million, and Damian Lillard’s contract extension with Milwaukee that currently projects him to become the NBA’s first player above $60 million in the 2026-27 season. 

Lillard’s status as a salary trailblazer, however, could be challenged by his Bucks teammate, two-time league MVP Giannis Antetokounmpo, who agreed to a blockbuster three-year contract extension on Monday that could be worth as much as $186 million depending on the league’s future salary cap.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 26, 2025; Miami, Florida, USA; Miami Heat center Bam Adebayo (13) dribbles the basketball as Cleveland Cavaliers forward Evan Mobley (4) defends in the third quarter during game three for the first round of the 2025 NBA Playoffs at Kaseya Center.

Jared Kushner’s Brother Bought Small Stake in Miami Heat Last Year

Kushner reportedly sold his Grizzlies stake to buy an interest in the Heat.
Curry

Brady, Curry, Ohtani Get Most Claims Dropped in FTX Endorser Suit

The judge did call the endorsers “uninformed, negligent, or even reckless.”
Mar 26, 2025; New York, New York, USA; Actor and filmmaker Spike Lee (l) greets former professional boxer Floyd Mayweather Jr. during the game between the LA Clippers and the New York Knicks at Madison Square Garden.

‘Friends of the Garden’: Inside the NBA’s Most Exclusive Celebrity Suite

“Among the titans of industry, deals are done at Suite 200.”
exclusive

Shams Charania on Draft, Breaking Dončić Trade, ‘Whirlwind’ ESPN Tenure

Charania will work on his first NBA draft lottery for ESPN on Monday.

Featured Today

Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.
Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.
May 6, 2025

Before the Villanova Knicks, There Were the Kentucky Celtics

Three decades ago, Boston tried its own version of the college-teammate experiment.
Mar 22, 2025; Miami, FL, USA; Joao Fonseca (BRZ) reacts after winning a point against Ugo Humbert (FRA)(not pictured) on day five of the Miami Open at Hard Rock Stadium.
May 6, 2025

João Fonseca Is a Teen Tennis Phenom. His Parents Are Overseeing His..

The Brazilian is forgoing a management team in favor of his parents.
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
May 9, 2025

Roku’s $10M MLB Deal Resumes Despite ESPN Drama

Early Sunday games begin with a high-profile Cubs-Mets matchup.
May 9, 2025

NFL Nears Deal for YouTube Game That Could Break Streaming Records

YouTube closing in on a deal to show a game from Brazil.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
May 4, 2025; Iowa City, IA, USA; Indiana Fever guard Caitlin Clark (22) looks on with head coach Stephanie White during the third quarter against the Brazil National Team at Carver-Haweye Arena.
May 8, 2025

If Caitlin Clark, Fever Realize Title Dreams, WNBA Will Win Big

Caitlin Clark addressed the media on Thursday.
Feb 9, 2025; New Orleans, LA, USA; Philadelphia Eagles quarterback Jalen Hurts (1) lines up for the tush push play on the goal line against the Kansas City Chiefs during Super Bowl LIX at Ceasars Superdome.
May 8, 2025

Saquon Barkley Defends Tush Push, Tells Opponents to ‘Get Better’

Saquon Barkley makes a passionate defense for the hotly debated play.
May 7, 2025

Ladies European Tour Gets Prize Money Boost From Saudi Arabia

A new PIF Global Series will pay out $13 million.
May 4, 2025; Miami Gardens, FL, USA; Red Bull driver Max Verstappen (1) and McLaren driver Oscar Piastri (81) during the F1 Miami Grand Prix at Miami International Autodrome.
May 7, 2025

F1 Loses Money, but Books $14.2B in Future Revenue

Executives convey optimism despite earnings issues and unresolved media rights.