• Loading stock data...
Monday, February 26, 2024
Rates for the 2024 Best Venues Award increase this Sunday at 11:59 p.m. ET

NBA Gets Creative In Quest For Potential $75B Media Rights Deal

  • The NBA enters the 2023-24 season with two years remaining on its media rights deals.
  • Disney and Warner Bros. Discovery will face competition to retain their broadcast rights.
Kirby Lee-USA TODAY Sports

The NBA enters the 2023-24 season with the clear intent of showcasing itself to potential broadcast partners bidding for media rights next summer.

Disney and Warner Bros. Discovery hold the NBA’s U.S. media rights for two more seasons, but the league can begin negotiating with other companies after this season ends. Theoretically, the NBA could enter the 2024-25 season with new deals in place a year before they would start in the fall of 2025.

A key league initiative this season will be making sure its best players are playing as often as possible — especially in marquee matchups. Under more stringent rules, the NBA’s 30 teams can be fined more than $1 million for resting “star” players in certain scenarios.

Another key element that could add media value this year is the NBA’s new in-season tournament. If the games provide enough drama, the tournament could be sold as its own broadcast package in the next set of deals.

Streamers In The Mix

In an effort to expand its revenue generation, the NBA may look to sell more packages consisting of fewer games. That could give incumbent partners Disney and WBD — who air games on ESPN/ABC and TNT, respectively — the chance to retain some rights while also bringing in new broadcasters. 

Interested parties reportedly include Comcast-owned NBC and Amazon’s Prime Video. Sources told Front Office Sports that Amazon wants to create an exclusive night of streaming NBA games similar to what the NFL currently has with “Thursday Night Football.”

Other streamers like Apple and Google’s YouTube could look to get in the mix, too.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Enough for Both? White Sox, Bears Ramp Up Push for Stadium Funds

MLB club begins to escalate its ask for taxpayer dollars.

NCAA’s Pay-for-Play Era: What We Know and What’s Next

After years of court battles, the NCAA’s pay-for-play era is here.

WBD Touts Streaming Profit, Sports Alliance While Stock Is Hammered

TNT Sports parent sees tough reaction from Wall Street to latest earnings.

Despite Nike’s Efforts, MLB Uniform Controversy Isn’t Looking Good

Manufacturer touts product benefits but ignores complaints of see-through fabric.
podcast thumbnail mobile
Front Office Sports Today

The Shady Business of Fake Sports News

0:00
0:00

Featured Today

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.
February 18, 2024

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR
Arizona Diamondbacks

Diamondbacks Heading Into Another Season With MLB in Charge of Media Rights

The D-Backs chose the league over getting their own over-the-air partners.
A Bundesliga camera operator during a match
February 22, 2024

Fan Power in European Soccer Grows As German Football Deal Scuttled 

Weeks of increasingly strident protests lead to end of proposed private equity deal.
Chad Powers
February 22, 2024

Tuned In: Hulu Turning Glen Powell Into Eli Manning With ‘Chad Powers’ Comedy

The ‘Top Gun: Maverick’ star will play the comedic QB Manning created for ESPN+.
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.
February 21, 2024

Lionel Messi Phenomenon Spurs Specialized Media Attention

Messi joins Taylor Swift and Beyoncé for celebrities to have their beat writer at ‘USA Today.’
FuboTV signage
February 21, 2024

FuboTV Lawsuit Against Sports Streaming Giants Likely Faces Uphill Climb

Legal and regulatory drama heightens around the high-profile streaming alliance.
Athletes Unlimited
February 21, 2024

Athletes Unlimited Is Getting All Four of Its Women’s Pro Leagues on ESPN Platforms

The league is reducing its ESPN+ games to make room for other partners.
Amazon-NFL
February 21, 2024

Tuned In: Amazon Said to Be Paying Record $120M to Stream NFL Playoff Game

Is JJ Redick aiming to become ESPN’s Charles Barkley?