• Loading stock data...
Sunday, April 21, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NBA’s $75B Media Rights Quest Extending Beyond U.S. Borders

  • The NBA will begin negotiating new U.S. media rights deals next year.
  • Two American media companies just battled for NBA rights in the U.K.
Jonathan Hui-USA TODAY Sports

The NBA reportedly wants $75 billion for its next U.S. media rights contracts. But to achieve that ambitious goal, the league needs interested bidders willing to do whatever it takes to outspend each other. 

While that bidding process won’t begin until after this season and any new deals won’t begin until 2025, the NBA just concluded a process for overseas rights including two key media power players.

TNT Sports, a subsidiary of Warner Bros. Discovery formerly known as BT Sport, just inked a multiyear deal to takeover the NBA’s U.K. media rights from Sky Sports, a subsidiary of Comcast.

WBD is one of the league’s two current American broadcast partners via TNT’s NBA package, along with Disney, which airs games on ESPN and ABC. WBD wants to retain its NBA rights but will face stiff competition from the likes of Comcast-owned NBC — which may be a significant bidder for the NBA’s next package of rights. 

Other interested media companies could include Amazon, which has deep enough pockets to persuade the NBA to put a major package of games on streaming. 

International Intrigue

While financial figures for the NBA’s U.K. media rights are unavailable, they most certainly pale in comparison to what the league’s next domestic deals will garner. However, the battle involving two American media giants provides a peak at what will be at stake next year when the league can begin negotiating new deals.

An aggressive move by WBD to grab U.K. rights could show the NBA it is serious about retaining its U.S. contract, while Comcast’s willingness to surrender those foreign rights could cancel out a U.S. pact for NBC.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.

No Subscription Totals? Netflix’s Decision Could Impact Sports Plans

The streaming giant says a focus on subscriber totals doesn’t reflect the full state of the company.

Utah Fans Rush for Season Tickets (for a New NHL Team With No Name)

More than 20,000 season-ticket deposits have been made for the newly relocated NHL team.
podcast thumbnail mobile
Front Office Sports Today

Why Ian Rapoport Lives for the NFL Draft’s Chaos

0:00
0:00

Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

Diamond Sports Group Is About to Survive Bankruptcy. Will It Matter?

The bankrupt company faces key questions relating to both programming and distribution.
April 16, 2024

Chicago’s Sports Media About to Experience a Major Shake-Up

Three Chicago pro teams’ media rights could shift to Stadium as soon as this fall.
April 17, 2024

The Questions Are Mounting for ‘Spulu’ As Lawmakers Demand Answers

A pair of high-powered Congressmen are demanding answers about the forthcoming service.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 16, 2024

Caitlin Clark Drives Massive WNBA Draft Audience for ESPN

Clark’s coronation was the most-watched WNBA telecast in decades.
April 16, 2024

The Yankees’ Radio Voice Retires, Ending an Era of Longevity

The longtime Yankees radio announcer was an industry outlier in many respects.
April 15, 2024

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.
April 15, 2024

Scott Van Pelt’s Podcast Reboot Latest in Peyton Manning’s Budding ESPN/Omaha Fiefdom

ESPN star Scott Van Pelt is joining forces with Peyton Manning.