• Loading stock data...
Thursday, October 16, 2025

NBA Season About to Tip Off With New TV Deal—but No LeBron James

The 40-year-old will miss his team’s season opener for the first time in his record-setting 23-year NBA career.

Jayne Kamin-Oncea-Imagn Images

The start of the 2025–26 NBA season is also the beginning of a new era. The league’s 11-year, $77 billion media-rights deal comes with two new media partners, NBC and Amazon, meaning a slew of games across new platforms—including the NBA’s first exclusively streamed games on Peacock and Amazon Prime Video.

But the start of the season will also look different for another reason: For the first time in what is about to be a record 23-year NBA career, LeBron James will not be available to play on opening night.

Last week, the Lakers announced that James has been ruled out for at least 3–4 weeks due to sciatica, a nerve-related injury, on his right side. ESPN’s Shams Charania reported Wednesday that James, who turns 41 in December, is expected to return in mid-November, and he will be taking a “patient approach” to his return.

Still a Ratings Magnet

While James has not won a championship since 2020, he is still one of the league’s most popular players. That showed in the ratings last season, when viewership numbers were a hot topic, especially following a slow start.

But with James out to start the year, the NBA’s new broadcast partners may feel the hit.

The Lakers are scheduled for the second game of opening night, the first NBA on NBC games since the 2002 NBA Finals—a year before James was drafted. The doubleheader will also air on Peacock, the first regular-season NBA games on NBC’s streaming network.

Los Angeles, which is tied with a league-leading 34 national games, is also scheduled to play Oct. 24 on Prime Video in the league’s first exclusively streamed doubleheader.

The Lakers are scheduled to play eight national games until the end of November, not including games on NBA TV:

  • Oct. 21 vs. Warriors (NBC/Peacock)
  • Oct. 24 vs. Timberwolves (Prime Video)
  • Oct. 29 at Timberwolves (ESPN)
  • Oct. 31 at Grizzlies (Prime Video)
  • Nov. 5 at Spurs (ESPN)
  • Nov. 12 at Thunder (ESPN)
  • Nov. 25 vs. Clippers (NBC/Peacock)
  • Nov. 28 vs. Mavericks (Prime Video)

The aging star has missed a chunk of time in the past. He played 70 games last season—when he had declared before the season that his goal was to play all 82 games. He has not played more than 71 games since the 2017–18 season, when he was with the Cavaliers.

However, with James out, the start of the season will also be a preview of life after the retirement of one of the league’s greatest players. 

The question of when James will retire has loomed over the past few years, but it’s likely to be at an all-time high with James injured to open the season. He already teased his retirement last week with “The Second Decision” on Instagram, one that turned out to be an ad.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 14, 2025; Birmingham, AL, USA; Arkansas Razorbacks head coach John Calipari talks with the media during SEC Media Days at Grand Bohemian Hotel.

SEC Coaches Sound Off on NIL, Revenue-Sharing: ‘Upside Down’

John Calipari doesn’t want to become “transactional.”
exclusive

WNBA’s Fire Prematurely Announce Head Coach Hire on LinkedIn

Portland is expected to hire Alex Sarama from the Cavaliers, FOS confirmed.
Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces center A'ja Wilson (22) celebrates with teammates after game four of the 2025 WNBA Finals at Mortgage Matchup Center.

WNBA Finals Draws 1.5M Viewers, Second-Highest Series on ESPN

The four-game series averaged 1.5 million viewers.

Featured Today

May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive
October 10, 2025

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Sep 21, 2025; Chicago, Illinois, USA; Chicago Bears head coach Ben Johnson talks with quarterback Caleb Williams (18) against the Dallas Cowboys during the second half at Soldier Field.
October 15, 2025

Troy Aikman’s ‘MNF’ Critique of Bears Sparks Player-Coach Pushback

ESPN is paying Aikman $18 million a year.
Auburn Tigers head coach Bruce Pearl acknowledges the crowd after the game as Auburn Tigers men's basketball takes on Texas A&M Aggies at Auburn Arena in Auburn, Ala., on Saturday, Feb. 12, 2022. Auburn Tigers defeated Texas A&M Aggies 75-58.
October 16, 2025

Bruce Pearl Joining TNT As College Hoops Analyst

Pearl retired as Auburn Tigers coach last month.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
October 15, 2025

Texas-Oklahoma Gets 8.7M Viewers, Most-Watched CFB Game of Week 7

The Red River Rivalry was the most-watched game of the weekend.
October 15, 2025

MLB Postseason TV Ratings Surge to Highest Levels Since 2010

Audiences continue to grow, extending a season-long trend.
October 14, 2025

Belichick’s Tar Heels Are Losing Momentum on the Field—and on TV

ESPN passed on airing Virginia–North Carolina on Oct. 25.
Clay Travis at Front Office Sports Tuned In
October 14, 2025

Clay Travis Is Planning His Next Moves As a Free Agent

Travis’s current deals with OutKick, Fox, and iHeartMedia all expire this year.