Wednesday, May 27, 2026

NBA Playoffs’ Opening Weekend Ratings Highest In More Than a Decade

  • Viewership was up 37% over last year’s first weekend of games.
  • Sunday’s Nets-Celtics game averaged 6.9 million viewers.
David Butler II-USA TODAY Sports

Ratings for the opening weekend of the NBA Playoffs soared with an average of 4.05 million viewers across ABC, ESPN, and TNT, marking the most-watched first playoff weekend since 2011.

Leading the way was Sunday’s Nets-Celtics thriller on ABC, which averaged 6.9 million viewers (3.1 rating) and peaked at 9.8 million, making it the most-viewed first-round game since 2016.

Opening-weekend viewership collectively rose 37% from last year (2.95 million) and 41% from 2019 (2.88 million), according to Sports Media Watch

In 2020, the postseason was forced to begin on a Monday in August after the season was delayed due to the pandemic.

TNT’s Sunday night game between the defending champion Bucks and Bulls drew the largest opening-round postseason audience on cable since 2018, averaging 4.77 million viewers and a 2.2 rating, per Sports Media Watch.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 13, 2025; Las Vegas, Nevada, USA; NBA on Amazon studio analyst Udonis Haslem during the NBA Cup semifinals at T-Mobile Arena. Mandatory Credit: Kirby Lee-Imagn Images

FTX Settlement Costs Udonis Haslem $420K

Haslem’s settlement is 77% less than Shaquille O’Neal’s.

NJ Transit Won’t Change World Cup Plans For Knicks Finals Game

The Knicks could host Game 6 shortly after a World Cup game.
May 25, 2026; Cleveland, Ohio, USA; New York Knicks lift the 2026 Eastern Conference trophy after defeating the Cleveland Cavaliers in game four of the eastern conference finals for the 2026 NBA playoffs at Rocket Arena.

Title-Starved Knicks Fans Push Finals Tickets to $3,700

Demand for games at Madison Square Garden reaches Super Bowl-like levels.

James Dolan’s Controversial $30M Thibodeau Firing Has Paid Off

Mike Brown has the Knicks in their first Finals since 1999.

Featured Today

May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.
May 22, 2026

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still at stake.
Texas State mascot
May 22, 2026

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
Charles Robinson Yahoo Sports
exclusive

Yahoo Sports Layoffs Impact Multiple NFL Reporters

Charles Robinson and Charles McDonald were among those let go.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Dec 3, 2022; Al Rayyan, Qatar; United States of America manager Gregg Berhalter acknowledges fans after losing a round of sixteen match against the Netherlands in the 2022 FIFA World Cup at Khalifa International Stadium. Mandatory Credit: Danielle Parhizkaran-USA TODAY Sports
exclusive
May 27, 2026

FanDuel Launching World Cup Show With 3 Former USMNT Coaches

‘Coaches Corner’ will debut its first of 10 episodes on June 1.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
May 16, 2026; Los Angeles, California, USA; Ronda Rousey (blue gloves) celebrates defeating Gina Carano (red gloves) after a women's featherweight bout at Intuit Dome. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
May 21, 2026

How Jake Paul’s MVP Plans to Build on Netflix MMA Debut

Saturday’s debut averaged 12.4 million viewers on Netflix.
May 21, 2026

CBS, TNT Sports Parents Face New Merger Scrutiny by Lawmakers

A group of six U.S. senators raises concerns about the proposed megadeal.
May 20, 2026

NHL Playoffs Deliver Record Second-Round Ratings for ESPN, TNT

The Canadiens-Sabres series brought additional audience milestones.
The University of Alabama showed off renovations to Bryant Denny Stadium Thursday, Oct. 1, 2020. Sports Illustrated covers decorate the walls inside the new press box. [Staff Photo/Gary Cosby Jr.]
May 20, 2026

Sports Illustrated Defends Its Standards After Plagiarism Incident

SI removed its prediction-markets affiliate following accusations of plagiarism.