• Loading stock data...
Tuesday, February 17, 2026

NBA Playoffs’ Opening Weekend Ratings Highest In More Than a Decade

  • Viewership was up 37% over last year’s first weekend of games.
  • Sunday’s Nets-Celtics game averaged 6.9 million viewers.
David Butler II-USA TODAY Sports

Ratings for the opening weekend of the NBA Playoffs soared with an average of 4.05 million viewers across ABC, ESPN, and TNT, marking the most-watched first playoff weekend since 2011.

Leading the way was Sunday’s Nets-Celtics thriller on ABC, which averaged 6.9 million viewers (3.1 rating) and peaked at 9.8 million, making it the most-viewed first-round game since 2016.

Opening-weekend viewership collectively rose 37% from last year (2.95 million) and 41% from 2019 (2.88 million), according to Sports Media Watch

In 2020, the postseason was forced to begin on a Monday in August after the season was delayed due to the pandemic.

TNT’s Sunday night game between the defending champion Bucks and Bulls drew the largest opening-round postseason audience on cable since 2018, averaging 4.77 million viewers and a 2.2 rating, per Sports Media Watch.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA All-Star Ratings Way Up After Jump to NBC

Preliminary ratings show the All-Star Game was the league’s most-watched in years.

Breanna Stewart Signs Turkey Deal With WNBA in Limbo

The WNBA season is scheduled to start May 8.

Kansas State Tries to Use Rant to Avoid Paying Coach $18M Buyout

Tang’s contract says he’s entitled to a $18.7 million buyout.

Featured Today

Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.
February 13, 2026

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.
February 11, 2026

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.
February 6, 2026

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.

‘Have to Pinch Myself’: Chris Berman Marvels at ESPN Getting Super Bowl

Expect Berman to be pivotal in ESPN’s 2027 Super Bowl broadcast.
exclusive
February 12, 2026

YouTube Pirating of Netflix’s Sports Podcasts Has Already Begun

A channel got 100k+ views reposting content from The Volume’s football show.
February 12, 2026

NBC’s Winter Olympics TV Viewership Up 93% Through 5 Days

Viewership nearly doubles compared to the 2022 Winter Olympics.
Sponsored

Olympic Hockey Betting Preview: USA and Canada Take Center Ice

Olympic hockey betting odds shift as USA and Canada dominate early action, per BetMGM’s 2026 Winter Games preview.
ESPN images
February 11, 2026

Disney Theme Parks, ManningCast, KidsCast: ESPN Super Bowl Plan Starts Now

ESPN installed a countdown clock at its Bristol campus.
February 11, 2026

Bad Bunny Halftime Viewership Fell 7% From Super Bowl Peak

It was the second-most-watched Super Bowl and fourth-most-watched halftime show.
February 10, 2026

Super Bowl LX Viewership Down 2%, Draws 124.9 Million Viewers

The NFL title game falls slightly from last year’s record viewership.
February 10, 2026

MLB Media Set to Handle Half of the League’s Teams in 2026

The shifts highlight the ongoing disruption across sports media.