Wednesday September 27, 2023
The Best Employers in Sports Survey is Now Open!

NASCAR Drives Onto Netflix To Woo New Generation Of Fans

  • Netflix will carry a docuseries around the 2023 NASCAR Cup Series Playoffs.
  • Dale Earnhardt Jr. will be an executive producer of the show.
Rich Barnes-USA TODAY Sports
Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies

We delve into the potential long-term impact of the five-month strike.
Listen Now
September 26, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

NASCAR is headed to Netflix with the aim of attracting new — and hopefully younger — racing fans.

Nearly every touring-circuit sport has tried to imitate the success of “Drive To Survive,” the Netflix docuseries that created a frenzy around Formula 1 in the U.S., especially among a key viewer demographic — about 75% of Netflix users in the U.S. are reportedly between 18 and 34 years old.

The PGA Tour and ATP/WTA tennis tours debuted their own series this year in collaboration with the same producers of the F1 hit, Box to Box Films, which also made a docuseries about the Tour de France.

During the 2022 season, NASCAR produced its own docuseries, “Race For The Championship,” which aired on USA Network and streamed on Peacock — both subsidiaries of NASCAR media rights partner NBC Universal.

Now, NASCAR is partnering with Words + Pictures — a production company co-founded by former ESPN executives — for a show following the 2023 Cup Series Playoffs, which begin next month. Dale Earnhardt Jr. will also be an executive producer.

It’s unclear if NASCAR approached Box to Box about potentially producing its new series or if the company showed any interest. Either way, NASCAR can likely expect a significant boost in documentary viewership simply from its presence on Netflix.

Prime Time In Colorado

The University of Colorado’s 2023 football season will be filmed for a series to stream on Amazon that will primarily follow Deion Sanders’ first season as head coach. A four-episode series, “Coach Prime,” chronicled the 2022 Jackson State season featuring Sanders. 

​​Colorado will not be compensated for allowing the series to film on campus, according to USA Today, but the school is bullish on the financial impact Sanders’ profile can have.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

WWE-Wrestling-Ring

Panini Picks Up Legal Win, Will Still Make WWE Trading Cards

New York judge denies WWE's bid for restraining order

Miami Is A New Soccer Hub With FIFA, Argentina Moves

FIFA is moving 100+ employees to a new South Florida office.
A Chicago Bears helmet.

Arlington Heights Looks To Break Stadium Logjam With Bears

Village board cites striking Bears deal as its top priority

Commanders Still Face Legal Fight Over Former Name

Team, owner accused by non-profit of defamatory conduct
podcast thumbnail mobile
Front Office Sports Today

Taylor Swift Takes NFL to New Heights (w/ Andrew Brandt)

0:00
0:00

Featured Today

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.
First Take vs. FS1
September 26, 2023

Sharpe: 'First Take' Would Still Beat 'Undisputed' Without Stephen A.

Even if Smith leaves, Sharpe said he will still beat Skip Bayless in the ratings.
Rob-Manfred-MLB
September 25, 2023

Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Coach Prime bringing improved tv ratings.

Coach Prime's Colorado Changing College Football Viewing Habits

The excitement around Deion Sanders and Colorado is helping drive record September TV ratings for college football.
Chiefs-Bears was the most-watched NFL game on any network this week — averaging 24.3 million viewers on FOX.
September 26, 2023

CBS Nets 13-Year High in September NFL Viewership

This month’s NFL on CBS broadcasts averaged 18.69 million viewers.
Viewership for TNF on Amazon is up 21% through two weeks over last season.
September 26, 2023

Amazon Gets Back-to-Back 'Thursday Night Football' Ratings Wins

Amazon's TNF viewership is up 21% through two weeks over last season.
September 25, 2023

ESPN Reportedly Closing Studios In Aftermath Of Layoffs

ESPN's Seaport studio will reportedly close by 2025.
Ohio State players celebrate after after their defeat of Notre Dame in the final seconds at Notre Dame Stadium.
September 25, 2023

Ohio State-Notre Dame Scores Historic 10.5M Viewers for NBC

It was NBC’s second-most-watched regular-season college football game ever.
The in-market KnightTime+ streaming service will offer 69 regular-season games.
September 25, 2023

Vegas Golden Knights Launch New Streaming Model Amid RSN Fallout

The KnightTime+ streaming service will offer 69 regular-season games.
September 24, 2023

Fox Opts For College Sports Over WWE Post-UFC Merger

Fox has plenty of college sports to lean on in WWE's absence.
Deion Sanders with The Rock on ESPN's "College GameDay."
September 23, 2023

Deion Sanders Generated $45M In Earned Media For Colorado

From Sept.1-22, Sanders generated $45.7M for the public university.