Thursday, October 8, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Michael Jordan’s NASCAR Team Wins Daytona 500 for First Time

Two months ago, Michael Jordan’s racing team settled a high-stakes legal fight over the future direction of NASCAR. On Sunday, the team won its first Daytona 500.

Florida Today

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Michael Jordan is a champion once more, this time in NASCAR.

Driving for Jordan’s 23XI Racing team, Tyler Reddick won the Daytona 500 in dramatic fashion Sunday. Reddick was in fourth place as the final lap began, before taking the lead at the very end amid multiple crashes. He never led other than on the final lap. 

It’s the first Daytona 500 victory for Jordan’s 23XI Racing, which Jordan formed with Denny Hamlin in 2020. The win comes days before Jordan’s 63rd birthday on Tuesday, and on the same day as the NBA All-Star Game. 

“I can’t even believe it, it’s so gratifying,” Jordan said after the race.

Bubba Wallace, who is also on Jordan’s team, led for much of the race before ultimately finishing 10th. Hamlin also raced, but for a different team, Joe Gibbs Racing—he finished 31st.

The dramatic Daytona 500 finish follows the resolution of what had been heated antitrust litigation between Jordan’s team and NASCAR. 23XI and Front Row Motorsports sued the racing organization in October 2024 in federal court after they refused to sign a charter agreement NASCAR presented to them—those pacts guarantee entry into every race and a larger share of purse money.

Nine days into a jury trial over the antitrust claims, the two sides settled. Full terms were not disclosed, but a core part of the settlement agreement is the establishment of “evergreen” charters—something that 23XI and Front Row actively sought—instead of renewable ones. 

Historically, the 36 NASCAR charters have been similar to team franchises in stick-and-ball sports. The value of those charters has also grown, with a sale for one reaching $45 million earlier this year. 

While the case was ongoing, the six-time NBA champion’s team and Front Row had raced as unchartered “open” teams. Their suit claimed NASCAR had acted as “monopolistic bullies” that curbed competition by binding teams to its series, racetracks, and suppliers. 

Once the suit settled, Jordan made clear he was ready to work with NASCAR.

“Unfortunately, it took 16 months to get here, but I think level heads have gotten us to this point where we can actually work together and grow this sport,” Jordan said after the settlement. “I am very proud about that.”

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

Yankee Stadium Quietly Suffered a Summer Peanut Shortage

The Yankees mysteriously ran out of peanuts this summer.
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
In addition to playing along the ocean and Intracoastal Water on the Palm Beach Par 3 Golf Course, if you time right you also watch the sunset or sunrise.

Daylight Saving Time Remains Complicated for Golf Industry

The PGA Tour recently voiced its support for permanent daylight saving time.
podcast thumbnail mobile
Front Office Sports Today

10/7/26 – EuroLeague Rejects NBA, LeBron’s Helicopter Sparks Backlash, $12M Super Bowl Ads

0:00

Featured Today

Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Oct 4, 2026; Los Angeles, California, USA; Atlanta Braves pitcher Didier Fuentes (72) throws during the sixth inning against the Los Angeles Dodgers in game two of the NLDS for the 2026 MLB Playoffs at Uniqlo Field at Dodger Stadium.

MLB Division Series Extends Postseason Ratings Streak

Fox Sports and TNT Sports saw initial viewership lifts in the Division Series.
Sep 27, 2026; Santa Clara, California, USA; San Francisco 49ers fullback Kyle Juszczyk (44) before the game against the Arizona Cardinals at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
October 7, 2026

Kyle Juszczyk Wins Chugging Celebration Appeal, League Adjusts Policy

Juszczyk had received two fines of $14,926 each.
October 7, 2026

WNBA Semifinals Open With 1.15M Viewers, Up 10%

NBC aired its first WNBA playoff game in more than two decades.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
First at FOS
October 7, 2026

NFL Wants to Know Which Combine Measurements Actually Matter

The NFL Scouting Combine is the focus of this Big Data Bowl.
October 6, 2026

WNBA Playoffs Deliver Most-Watched First Round Ever

Game 3 between the Aces and Fever drew 2.3 million viewers.
First at FOS
October 6, 2026

Valkyries to Host WNBA Finals Despite Doja Cat Conflict

WNBA playoff games have faced arena issues for years.
Basketball - Euroleague - Final - Olympiacos v Real Madrid - Telekom Center, Athens, Greece - May 24, 2026 Olympiacos' Nikola Milutinov in action with Real Madrid's Chuma Okeke and Alberto Abalde
October 6, 2026

EuroLeague Rejects NBA’s Initial Offer to Collaborate

Owners feel the proposal undervalued EuroLeague, sources tell FOS.