• Loading stock data...
Tuesday, February 18, 2025

Meet the Rising 25 Class of 2018: Courtney Bay

1. Tell Us About Yourself and Your Current Role

I’m a native of Frisco, Texas, but grew up an Oklahoma State fan. Once I decided to pursue my bachelors’ degree in something sports-related, I knew OSU would be the perfect spot for me. I worked in various part-time positions throughout the athletic department as a student and was fortunate enough to be hired on full-time after I graduated in 2016. My current role is Multimedia Producer for Orange Power Studios – specifically Cowboy Football – which involves producing content for our social media channels and in-house programming.

2. Where do you see yourself in 15 years/dream job?

I am fortunate enough to be working my dream job right now! As a lifelong Oklahoma State fan, I always dreamed of working for the football program, so when the opportunity came up at just the right time, I was thrilled to take on the challenge. I’m excited to see how the role continues to push me to grow as a creator – you never know what the future holds, but I love the path I’m on right now.

3. Who is your mentor at this point?

I’ve been lucky to work with some outstanding members of my field, but I would have to say our Social Media Coordinator, Kellie Reeves, has been the biggest influence on my work. She changed the game for me by not only advocating for my current job to be created but helping me adapt to the ever-changing landscape of social media. I would not be the creator I am today without her guidance and patience.

I also have to thank my boss, CJ Lickert, and my administrator, Kevin Klintworth – they have stellar track records of hiring talented women, which you don’t always see in sports production, and they both took a chance on hiring me as a student all those years ago.

4. What’s one thing you’ve learned early in your career that you didn’t know until you started working in the industry?

Change is good! Holding on to old habits too tightly can hinder your work, which is a challenge in the world of sports because so much of it is rooted in tradition. You have to be ready to progress and adapt to new ways of presenting information and ideas – all while preserving the traditions and history that make your sport special. It’s a tough balance, but I’ve found that my best work happens when I have the time and patience to try new ideas.

5. What does winning the Rising 25 Award mean to you?

It’s a huge honor – it lets me know that I’m on the right path, but also makes me want to work even harder to progress as a professional.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.

Inside the Push for the NHL’s Next Era of International Competition

Players have been clamoring, and the league is all in.
Feb 18, 2024; Indianapolis, Indiana, USA; Eastern Conference guard Damian Lillard (0) of the Milwaukee Bucks reacts after a play during the second half of the 73rd NBA All Star game at Gainbridge Fieldhouse.

The NBA’s Latest Attempt To Solve the All-Star Game Conundrum

A new mini-tournament on a lame-duck network may not solve the problem.
Jan 9, 2025; Pittsburgh, Pennsylvania, USA; Edmonton Oilers center Connor McDavid (97) checks Pittsburgh Penguins center Sidney Crosby (87) during the third period at PPG Paints Arena

‘Important’ 4 Nations Face-Off Can Be NHL’s All-Star Antidote

“The stars have been lobbying the league for an event like this.”

Featured Today

Brady and Mahomes

Chiefs Fatigue Is Real. It’s Nowhere Near Patriots Hate Yet

People who have covered both teams say the difference is stark.
Nov 24, 2024; Inglewood, California, USA; Philadelphia Eagles quarterback Jalen Hurts (1) celebrates with running back Saquon Barkley (26) after the Eagles defeat the Los Angeles Rams during the first half at SoFi Stadium.
February 7, 2025

How the Eagles Reinvented Championship Roster Construction

Philadelphia is one of the most innovative franchises in the NFL.
February 3, 2025

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.