Former NFL superstar Marshawn Lynch joined the ownership group of the Oakland Roots, a club that plays in the United Soccer League Championship.
For Lynch, becoming a co-owner of the Roots is a milestone addition to the array of business moves he’s made throughout and after his 12-year NFL career.
“Beast Mode” is also a co-owner of Fan Controlled Football team the Beasts with another NFL star, Richard Sherman. Lynch launched Dodi Blunts, a cannabis brand, last month.
The Roots have made a conscious effort to advance social justice and provide equal opportunity for Oakland residents since its launch in 2019.
Lynch and the team partnered with financial literacy app Goalsetter to provide children in Oakland and across the country with a savings account. PNC, Mastercard, Kevin Durant, Chris Paul, and several other athletes are Goalsetter investors.
“I knew the minute I heard about the opportunity to join Oakland Roots, it wasn’t just something I wanted to do, it was something I had to do,” said Lynch, an Oakland native.