Friday, July 17, 2026

Lululemon Raises Outlook As Revenue Soars

  • Lululemon reported a 29% year-over-year increase in Q2 revenue to $1.87 billion.
  • Net income reached $289.5 million.
Ajay Suresh

Lululemon reported a 29% year-over-year increase in second-quarter revenue to $1.87 billion, surpassing analysts’ estimates of $1.77 billion. Net income reached $289.5 million.

Compared to the second quarter of 2019, revenue ballooned 112%, or $1 billion

Lululemon’s revenue increases stretched across the company.

  • The company’s North American revenue jumped 28%, and international revenue spiked 35%.
  • Direct-to-consumer revenue increased more than 30% — representing 42% of total net revenue — with comparable store sales increasing over 16%.

Lululemon opened 21 company-operated stores during the quarter, totaling 600 stores, and reported growth in every country that has an active store. Executives said on Thursday’s earnings call that store traffic increased 30%, while ecommerce jumped 40%.

The company ended the quarter with $1.5 billion in inventories, an 85% increase from last year.

Looking Ahead

Lululemon’s loyalty program, which was announced at the end of Q1, is launching this fall. It has a free tier and a paid tier at $39 per month that gives members access to product drops and exclusive items.

In July, Lululemon announced plans to open two stores in Spain in September, marking the company’s first new European market since 2019.

The company maintains its outlook of doubling net revenue to $12.5 billion from 2021 to 2026.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Lululemon

Lululemon Shares Pop After Agreeing to End Dispute With Founder

Chip Wilson in December called for a board shake-up.

Nike Under Fire Amid Growing Wave of Tariff Refund Lawsuits

Adidas and Lululemon also face proposed class actions from consumers.
Lululemon at Jordan Creek Towne Center on Friday, Oct. 31, 2025, in West Des Moines.

Customers Sue Lululemon for Piece of Eventual Tariff Refund

The retailer said it was raising prices in June.
Hoka Sneakers of various brands on display at a Dick's Sporting Goods retail store, New York, NY, August 4, 2025. China, Vietnam and Indonesia are the top countries where shoes are manufactured and tariffs of a minimum of 19% for these three countries goes into effect next week.

Sportswear Retailers Haven’t Yet Been Hit by Trump Tariffs 

“We haven’t seen a full quarter of results yet with tariffs.”
podcast thumbnail mobile
Front Office Sports Today

7/17/26 – World Cup Final Preview Prices, Bam-Herro Aftermath, LeBron’s Waiting Game

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.