• Loading stock data...
Sunday, June 16, 2024

Lululemon Continues to Expand Internationally

  • Lululemon plans to open two stores in Spain in September.
  • The company currently has a presence in eight European countries.

Lululemon Athletica announced plans to expand into Spain, marking the company’s first new European market since 2019.

With two Spanish stores and a local e-commerce site, the expansion will aid Lululemon’s goal of quadrupling its international revenue from 2021 to year-end 2026. 

The company currently operates nearly 40 stores and three local-language sites across France, Germany, Ireland, the Netherlands, Norway, Sweden, Switzerland, and the U.K., with shipping on its European site available to other countries.

  • Spain’s e-commerce site will launch in late July.
  • The first Spanish brick-and-mortar store will open their doors in Madrid and Barcelona in September.

The expansion is part of Lululemon’s “Power of Three x2” strategy, which states that it will reach $12.5 billion in revenue by 2026 — double its 2021 revenue. Along with continuing to invest in women’s apparel and the North American market, Lululemon is also putting emphasis on menswear and the international market.


Lululemon reported a 32% year-over-year increase in first-quarter revenue to $1.6 billion and expects its full-year revenue to range between a record $7.6 billion and $7.7 billion. During the quarter, the company opened five stores, bringing its global total to 579.

The global sports and fitness clothing market is expected to reach $221.3 billion by 2026.

Copy Link
Link Copied
Link Copied

What to Read


How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.

How Duracell is Making Fans Fall in Love with F1 Racing

Nobody expected this household brand to become F1’s newest darling.

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.

ESPN Narrowly Avoids Disaster on Hurricanes-Rangers Broadcast

The network briefly switched playoff games in crunch time of Canes-Rangers.
podcast thumbnail mobile
Front Office Sports Today

How the US Open is Designed for Drama


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
April 19, 2024

Nike Cuts Over 700 Jobs In Second Phase of Layoffs

“Nike’s always at our best when we’re on the offense,” the company says.
May 20, 2024

Fanatics Sues Marvin Harrison Jr., Says He Leaked ‘Misleading’ Info to ESPN

Harrison’s side says the two sides don’t have a contract, which Fanatics disputes.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
March 1, 2024

The Next Women’s Sports Bar Is Inspired by Tennis’s Barrier Breaker

Althea Gibson is the namesake for a bar opening in New York.
December 28, 2023

2023 In Review: U.S. Sports Betting Goes Full Tilt

The arrival of ESPN Bet and Fanatics Sportsbook highlights a year of transformation for the business.
Fanatics is buying auction marketplace PWCC.
December 14, 2023

Trading Card Wars Unfold As Panini and Fanatics Clash in Legal Battles

Fanatics and Panini are embroiled in a lawsuit.
San Antonio Spurs center Victor Wembanyama dribbles up the court in the first half against the Dallas Mavericks at the Frost Bank Center.
November 22, 2023

Wembanyama Spurs Debut Jersey Fetches Record Auction Price

The jersey sold for $762,000 — the most ever for an NBA rookie.