• Loading stock data...
Friday, October 17, 2025

Lululemon has Momentum Ahead of Quarterly Earnings Report

  • Lululemon has seen its stock price surge since the start of the pandemic.
  • Its second quarter included acquisition of at-home fitness startup Mirror for $500 million.
Mary Chao/Imagn Content Services

Yoga studios have been among the hardest hit part of the fitness community as many around the world have shuttered for good in recent months due to the pandemic.

Meanwhile, the yoga-inspired athleisure behemoth Lululemon has remained more than just resilient ahead of its second quarter earnings report due out on Sept. 8. Lululemon used its $1.5 billion of liquidity to purchase interactive home fitness startup Mirror for $500 million in June as its $100 yoga pants remained popular as much of the workforce shifted to working remotely.

“Everything they do is centered around how they are going to communicate and keep in touch with their community,” said Sam Poser, an equity research analyst at Susquehanna International Group. “I think that’s the reason to [purchase Mirror]. Could the timing have been better given the crisis? Probably not given that a lot of their consumers’ way of shopping is going to change or has already changed. I mean, everything is being done from home.”

Lululemon’s stock has surged more than 60% since the middle of March to $361.41 on Sept. 4 – and that included a 4.3% dip as a Citigroup analyst questioned its valuation on the last day of trading before the three-day holiday weekend.

Wall Street analysts expect 56 cents per share on revenues of $847.38 million, per Nasdaq.com contributor Richard Saintvilus. That’d be about a 4% drop in revenue over the same quarter in 2019, but not nearly as precipitous as the 17% year-over-year drop Lululemon had last quarter.

All of Lululemon’s stores in North America, Europe and several Asian markets were closed for much of its first quarter due to the coronavirus.

Poser said that while many of the company’s stores were shuttered for a time this year, Lululemon’s brand allowed the Vancouver-based company to persevere as consumers shifted to online purchases.

“If you use their website, it has a similar kind of feel to the store message,” Poser said. “There are some brands and you go to their websites and it looks and feels nothing like their stores. Lulu does the best job at that. It’s probably the best out there. It’s product, engagement and process, and if you take any one of those out, the whole thing collapses.”

Lululemon saw a 50.5% increase in web traffic from March through July compared to the same span in 2019, according to SimilarWeb.

A woman streams a fitness class in her garage.

Facebook Strengthens Fitness Ties as Trainers Flock to its Platform

About 300 fitness professionals are expected to attend the first Facebook Fitness…
August 18, 2020

The top 10 athleisure sites — a group that also includes Nike, Alo Yoga and Gymshark — saw 1.5 times more traffic than the same three-month span a year prior.

Subscription-based Mirror isn’t expected to be a driver of revenue for Lululemon in the near term as the company integrates the home gym into its “sweatlife” community.

At first, that’ll be done by having the Mirror trainers become brand ambassadors, but Poser thinks there could be a virtual dressing room in the offing.

Calvin McDonald was tapped as CEO of Lululemon in 2018 after serving as the top exec at Sephora, the beauty supply chain that allows consumers to try on makeup virtually via smartphone apps.

“The Mirror comes with a camera, so they could do that,” Poser said. “Do you really want to get into a fitting room and trust everything is cleaned or try on something somebody else has tried on [during a pandemic]?

“It’s not going to happen immediately, but they’re going to take the Mirror where all the trainers will already be wearing Lulu and you’ll be able to say, ‘I like what they’re wearing.’ You’d be able to click on it on the screen and look to see how you’d look in that outfit. Then you could buy it.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.

Featured Today

Kōloa Rum Company Rum Rusher

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
FARMINGDALE, NY - SEPTEMBER 23: Rory McIlroy of Team Europe hits out of the rough on the first hole during the 2025 Ryder Cup at Bethpage State Park on Tuesday, September 23, 2025 in Farmingdale, New York.
September 25, 2025

Ryder Cup in New York: Record-Setting Hopes and Fan Concerns

Organizers anticipate record attendance and revenue, but worry remains about fan behavior.
FARMINGDALE, NY - SEPTEMBER 22: Cameron Young of Team USA hits his tee shot on the third hole during the 2025 Ryder Cup Practice Round at Bethpage State Park on Monday, September 22, 2025 in Farmingdale, New York.
September 23, 2025

U.S. Ryder Cup Players Will Be Paid. Not Everyone Is Pleased

Americans are receiving a $200,000 stipend, and not everyone is pleased.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With..

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations..

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.