• Loading stock data...
Monday, January 12, 2026

Looking for Success in the Sports Business? Create a Career Vision

By: Greg Santore,

Witt/Kieffer


A lot of professionals in the sports business and other industries become fixated on the nuts and bolts of job searches — submitting resumes, interviewing, negotiating salary, and so on — usually at the expense of always keeping the big picture in mind. In my work recruiting sports leaders for colleges and universities, nonprofits, and other leading organizations, I notice that the “good” candidates that get noticed by recruiters and employers are those who have a strong sense of what they want in their careers and how certain jobs can take them there.

These individuals have vision. Vision isn’t just something that happens. It is something that sports-career professionals must proactively address and nurture.

What is your vision? The following are some fundamental steps to follow:

  • Develop a personal mission statement. This can be short or long, poetic or bullet-pointed. It doesn’t matter what format it takes as long as it gives you guidance. What is it you want out of your career from emotional and achievement standpoints? Write these things down and revisit them from time to time.
  • Know your values. What are the key guiding principles that drive you? It can be three, four or a dozen things, but if you write them down and keep them in mind, they can guide all your career decisions. Is a job right for you? A key question is whether the employer’s values and yours align.
  • Be realistic about your situation. It is great to visualize yourself in the top job at an organization. But most people prepare for years to get to the next level. Your path should be over a reasonable period and have steps in the process.
  • Broaden your accomplishments within the organization. Whatever your current role, do your job, but also look to do things outside your specific responsibilities. Join a cross-functional committee; participate in mentoring programs; volunteer for fundraisers. Develop interests and skills that go beyond your core responsibilities that show a dedication to personal and career growth.
  • Network internally and externally. Networking is still the number one way that people get new and better jobs, whether it is done within one’s own employer or across the sports industry. Continuously connect with people. Ask questions, gather information, and be smart — these things will get you noticed.
  • Cultivate strategic leadership abilities. Leading today is about connecting with people, getting their buy-in, and influencing them. Make sure that your career development also includes interpersonal skills as well as tactical skills and advanced degrees.
  • Stay in touch with executive recruiters in your field. As an executive search consultant, my job is to know who the best up-and-coming professionals are across the sports landscape. Don’t wait until you start a job search to contact a recruiter. Establish a long-term relationship so that when positions that are right for you come along, someone like me automatically thinks of you.

About the Author

Greg Santore, principal and managing director of the Sports Leadership practice for the executive search firm Witt/Kieffer, has worked extensively with colleges, universities, governing bodies and nonprofit organizations to identify and place exceptional sports leaders.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 6, 2026; New Orleans, Louisiana, USA; Los Angeles Lakers forward LeBron James (23) reacts against the New Orleans Pelicans during the second half at Smoothie King Center.

LeBron James on the Verge of Losing Two 21-Year Streaks

James has qualified for every All-Star Game since 2024.
Jan 2, 2026; Washington, District of Columbia, USA; Washington Wizards center Alex Sarr (20) and Washington Wizards guard CJ McCollum (3) celebrate during the first half against the Brooklyn Nets at Capital One Arena.

Winning Gets in the Way of Wizards, Nets Tank Jobs

The NBA recently floated rule changes to curb tanking.
Jacksonville Jaguars safety Antonio Johnson (26) celebrates a pick six during the second quarter in an NFL football matchup at EverBank Stadium, Sunday, Jan. 4, 2026, in Jacksonville, Fla.

NFL Sees Highest Viewership in More Than 35 Years

The league posts its second-best viewership total on record.
Dec 2, 2025; Boston, Massachusetts, USA; Boston Celtics guard Jaylen Brown (7) reacts after scoring against the New York Knicks during the second half at the TD Garden.

Celtics Contending Again Despite Cutting $300M in Projected Salary

Jayson Tatum has not been ruled out for the 2025–26 season.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.