LIV’s Post-Greg Norman Shakeup Continues

LIV Golf is still tying up loose ends from Greg Norman’s departure from the league, Front Office Sports has learned.

Two senior executives have quietly assumed director positions previously held by Norman and a former EVP at four U.K. holding companies associated with LIV.

On Jan. 1, Ross Hallett, LIV’s EVP and head of events, and Jake Jones, SVP of impact and sustainability, were appointed directors at LIV Golf LTD, LIV Golf Events LTD, LIV Golf ISE LTD, and Wedge IP Management Co, Limited, according to public filings in the U.K. earlier this month.

Those entities also provide a glimpse into LIV’s finances. Flings in October revealed a $461.8 million deficit for LIV’s non-U.S. operations in 2024. 

Hallett and Jones are tasked with preparing year-end financial recaps and future forecasting, which have previously shed light on the business of LIV

The directors’ report in the 2024 LIV Golf LTD annual report noted there was “material uncertainty” about the company’s future since the Public Investment Fund of Saudi Arabia—LIV’s financial backer—had not been able to strike a deal with the PGA Tour, but also noted the PIF had “provided a letter of support” assuring sufficient financial resources.

That financial backing has been staggering.

The PIF’s total spending on LIV operations is projected to surpass $6 billion by the end of this year, new financial figures from Money in Sport recently revealed. The league began play in 2022, meaning that the Saudis will have spent roughly $1.2 billion per year over the league’s first five years in action.

Norman served as a director for all four companies from March 17, 2024 to Aug. 29, 2025. Scott O’Neil replaced Norman as LIV’s CEO in January 2025, and Norman announced in September that he had officially left LIV. 

Since O’Neil’s arrival, LIV has aggressively turned over its C-suite, with many senior officials that were hired during the Norman regime leaving the league, and dozens of fresh faces coming on board.

One longtime executive that officially exited LIV at the end of 2025 is Tim Taylor, formerly EVP of finance, procurement, and business support—and a director for LIV Golf LTD from 2022 to Jan. 1, 2026. Taylor, whose departure has not been previously reported, was also head of LIV’s U.K. office, and in the league’s early years ran global financial operations.

Other past departures include former LIV executives Gary Davidson and Jed Moore, who still work closely with the league at 54, the agency that manages some LIV events, as well as former LIV chief legal officer John Loffhagen.

Lousie Savage, LIV’s longtime general counsel, has been a director for three of the companies since February 2022, and for Wedge since March 17, 2024, and is currently part of the new director trio alongside Hallett and Jones.

The 2025 annual financial reports for LIV’s U.K. entities will be released later this year, likely after the league’s fifth season is completed in August.