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Friday, March 1, 2024

The Inbox Is The New Homepage: How to Optimize Newsletters to Drive Results

The inbox has eclipsed the homepage as consumers’ go-to source for digital content. On average, 28% of work time is spent on email. We obsessively check email over 11 times per hour with 84% of us having inboxes hover in the background and 70% of us opening emails within the first six seconds upon receipt.

Join us Wednesday, April 13 at 1 p.m. ET for a conversation with leaders of newsletter-first publishers who share how the inbox has evolved into one of the most powerful marketing tools for brands and one of the best channels for developing a stronger relationship with consumers.

Moderated by Axios Media Deals Reporter Kerry Flynn, panelists include: 

  • Adam White, CEO and Co-founder, Front Office Sports
  • Becca Sherman, COO, Workweek
  • Tim Huelskamp, CEO, 1440 Media

Key discussion points include:

  • Evaluating Performance and Success 
  • Best Practices for Brands and Publishers 
  • Beyond the Inbox: How to Engage Subscribers
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