Tuesday, October 6, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Liberty Media Spins Off Atlanta Braves

  • If granted the necessary approvals, Liberty Media and Atlanta Braves Holdings will become separate publicly traded companies.
  • Liberty Media also announced the creation of a third tracking stock group.
Players warm up on field inside of Atlanta Braves' Truist Park
Dale Zanine-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The Atlanta Braves are becoming their own company.

Formula 1 parent company Liberty Media is splitting off the MLB team “through the redemption of Liberty Media’s existing Liberty Braves common stock in exchange for common stock of a newly formed company” called Atlanta Braves Holdings, Inc.

The entity will hold everything currently under the Braves Group, including the Atlanta Braves and The Battery, its associated development project adjacent to Truist Park.

  • The split, which still needs several approvals including from MLB, will make Liberty Media and Atlanta Braves Holdings separate publicly traded companies.
  • Liberty Media, which acquired the team in 2007, would redeem each outstanding share of its Liberty Braves common stock for one share of the new company.

Braves Group reported $252 million in third-quarter revenue earlier this month.

Tracking Change 

Liberty Media, which has an 81.2% stake in SiriusXM, also announced the creation of a third tracking stock group — Liberty Live Group — through the reclassification of Liberty Media’s remaining common stock after the completion of the split-off. 

Adding to tracking groups Liberty SiriusXM Group and Formula One Group, Liberty Live Group would include the company’s interest in Live Nation — Liberty owns 31% of the company — and certain F1 public and private assets, among other things.

Liberty Media president and CEO Greg Maffei said the moves “will provide greater investor choice and enable targeted investment and capital-raising.” 

The split-off and reclassification is expected to be completed in the first half of 2023.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
Sep 30, 2026; Bronx, New York, USA; New York Yankees outfielder Trent Grisham (12), outfielder Cody Bellinger (35) and catcher Austin Wells (28) celebrate after defeating the Boston Red Sox in game two of the Wildcard round for the 2026 MLB Playoffs at Yankee Stadium.

NBC Scored Record Viewership With MLB Wild-Card Round

The initial wild-card games set a series of viewership milestones.

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Sep 29, 2026; Houston, Texas, USA; The Houston Astros line up for the beginning of the game against the Chicago White Sox during game one of the Wildcard round for the 2026 MLB Playoffs at Daikin Park.

MLB Playoff Openers Kick Off With Mixed Attendance

The Braves and Astros failed to sell out their playoff openers.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Draymond Green on “New Media”

0:00

Featured Today

Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”

Colts’ Irsay-Gordon Defends Her Ownership Approach Amid Criticism

Leadership is “about listening,” she told Front Office Sports Tonight.
Oct 3, 2026; St. Petersburg, Florida, USA; Tampa Bay Rays pitcher Bryan Baker (47) takes the mound in the ninth inning against the New York Yankees in game one of the ALDS for the 2026 MLB Playoffs at Tropicana Field.
October 5, 2026

Hottest Ticket in MLB: Maybe Tampa Bay?

Tampa drew its largest home crowd in 16 years on Saturday.
October 5, 2026

Dream Say Short Playoff Turnaround Is Reason for Closing Upper Bowl

The Dream drew about 9,700 for each of their first two playoff home games.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
October 4, 2026

8 Burning Questions About the Manchester City Case

The ripple effects in global soccer will be huge.
October 4, 2026

Rams Avoid Calamity But Look Far From Juggernaut One Month In

They’re 2-2 after rallying to beat the Eagles.
October 4, 2026

Brewers Open Roof for Game 2 After Wild Game 1 Ending

The Brewers’ roof hotline confirmed the Game 2 move.
October 4, 2026

Commanders Eyeing Adding Spear to Primary Logo

It’s now in an alternate logo.