• Loading stock data...
Tuesday, April 16, 2024
  • -
  • -
  • -
  • -

Led by Collectives, Year 3 of NIL To Reach $1.17B Market

  • In year two, three-quarters of the NIL market revenue derived from collective dollars, per Opendorse.
  • In order to stay competitive, Power 5 programs will need to offer more than $1 million annually.
Mandatory Credit: Dale Zanine-USA TODAY Sports

The third year of the name, image, and likeness era could yield a market of up to $1.17 billion, according to a projection from NIL company Opendorse, up from about $1 billion in the second year.

Opendorse projects that this coming year will again be dominated by NIL collectives, the groups of boosters and donors who pool resources to help athletes at a particular school.

Opendorse has counted more than 200 collectives nationwide — 122 for Power 5 schools, 54 for Group of 5 and Big East schools, and 43 schools for the rest of Division I. 

Over the past year, three-quarters of the NIL market revenue derived from collective dollars.

Power 5 football players receive an average of $7,262 for each collective activity they complete. Men’s basketball players receive $4,929, and women’s basketball players receive $2,070. 

Non-Power 5 collectives are more interested in investing in men’s basketball players than football players. Group of 5 men’s basketball players average $3,089 per activity compared with $1,093 for football players. Non-FBS D-I men’s basketball players average $1,928 per activity, compared with $1,560.

Opendorse predicted that next year, a competitive NIL collective in the top tier of Power 5 schools will need to commit an average of $10 million to players, with “middle of the pack” Power 5 collectives offering between $5 million-$10 million. 

The low end of Power 5 schools, as well as the upper end of Group of 5 schools, will need to offer $1 million-$5 million.

Copy Link
Link Copied
Link Copied

What to Read

Noah Lyles

Money for Medals: Olympics Prize Payout Signals New Era for Athlete Compensation

Industry leaders continue to recognize changing factors across sports.

Deion Sanders: NFL Teams Manipulate Draft Positions

Coach Prime joined ‘Front Office Sports Today’ to discuss the state of college football.

John Calipari’s Kentucky Exit Is As Slow and Awkward As a Dog in a Stroller

Calipari steps away from Kentucky with the Arkansas deal still unofficial.

Simultaneous Final Fours: An Untenable Logistical Conundrum

The women’s Final Four has gotten much too big to take place at the exact same time—in a different location—as its men’s counterpart.
podcast thumbnail mobile
Front Office Sports Today

DeSean Jackson and LeSean McCoy Make Media Moves


Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

‘Nothing Is Off the Table’: New AAC Commissioner Isn’t Afraid of the Controversial Ideas

Tim Pernetti told reporters he’s specifically interested in private equity—and didn’t rule out athlete employment or unionization models.
April 8, 2024

With Back-To-Back Titles, UConn Proves Basketball Is About More Than Power

Unlike in FBS football, a non-Power 5 basketball school can dominate.
April 10, 2024

Stanford’s Tara VanDerveer Retires With ACC Move Looming

She set the all-time coaching record with 1,216 wins.

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 8, 2024

South Carolina’s Title Win Smashes Ratings Records in Caitlin Clark’s Finale

The NCAA title game became the most-watched women’s college basketball game.
April 8, 2024

NAIA Votes to Ban Transgender Athletes From Women’s Sports

Could the NCAA follow the NAIA in its transgender women ban?
April 8, 2024

If You Can’t Beat ’Em, John ’Em: Calipari Adapts to NIL Era

Jumping from Kentucky to Arkansas, one of college basketball’s foremost recruiters becomes a prominent face of the sport’s NIL era.
April 8, 2024

Amateurism Is Dying, but It’s Business As Usual at the Men’s Final Four

The story looming over everything is what no one is talking about.