Wednesday December 6, 2023

Riding Ratings High, Amazon To Bring Back ‘The Shop’ Alt-Cast

  • Amazon Prime Video is bringing back “TNF in The Shop” for a second season, Front Office Sports has learned.
  • Through its first three games, TNF has averaged 14.14 million viewers, up 19% from the same point last season.
LeBron James, Maverick Carter, Paul Rivera and Jamie Foxx on TNF in The Shop.
SpringHill Company
Copy Link
Link Copied
Link Copied

Amazon Prime Video is bringing back “TNF in The Shop” for a second season, Front Office Sports has learned.

The alternate stream will return on Oct. 12 during Prime’s coverage of the Kansas City Chiefs vs. Denver Broncos game, according to Paul Rivera, co-creator of the Emmy Award-winning show and chief brand officer at SpringHill Company.

Among the A-List guests expected this season are executive producers LeBron James and Maverick Carter as well as comedy legend Will Ferrell. (Look for James, Carter and Rivera to tease their return during halftime of tonight’s Washington Commanders vs. Chicago Bears game).

Last year’s “TNF in The Shop” guests included James, Carter, Jamie Foxx, Odell Beckham Jr., Jalen Ramsey, Rob Lowe and Dez Bryant.

“We have fun. We love talking football — and it comes across,” Rivera told Front Office Sports. “LeBron, Mav and I joke that if Amazon wasn’t our partner, and there was no Shop, we would still be doing it. Just from the comfort of our homes. The conversation would be pretty much the same.”

During season one of “TNF in The Shop,” Rivera & Co. learned just how fast and furious live TV can be. They will apply those lessons in Year 2.

“I’ve learned the game is a lot faster when it’s live TV — as silly as that may sound. But I’d say we’ve learned the benefit of just having a great partner, and preparing, and just staying authentic to our brand,” Rivera said.

“That’s one of the first things Amazon told us in our very first meeting. ‘Hey, we want to partner with you guys, because you are ‘The Shop.’ We don’t want you to try to be other journalists or broadcasters. Be authentically you. Be authentically ‘The Shop.’ I think once we heard that, we felt great, we felt at ease. I think if we learned anything, it’s that as long as we are authentically ourselves, we are going to be OK.”

Last season, the show’s national audience learned just how much King James, a four-time NBA Champion, loves the NFL. Rivera is always impressed at how his partner just rattles off facts and stats about players and teams.

“He knows football at a level I’ve never seen. So that’s always fun for me. To see him in that element, an element people haven’t been able to see him in. Just seeing the genius and the beautiful mind that is LeBron James — off the basketball court — around another passion of his with football is pretty cool to see up close.”

Prime Video’s other alternate streams this season will include a “Dude Perfect” version of the game, “TNF en Espanol,” and “Prime Vision with Next Gen Stats.” 

Amina Hussein, head of talent for Prime Video Sports, sees “The Shop” as the right show to bridge the gap between sports and entertainment.

“Partnering with UNINTERRUPTED for ‘TNF in The Shop’ is another example of how Prime Video is offering innovative and different options for our viewers,” she said. “We are looking forward to continuing the positive momentum from last year’s success.” 

The eCommerce giant has been on a roll ratings-wise with TNF: Last Thursday’s stream of the Detroit Lions vs. Green Bay Packers from Lambeau Field averaged 13.48 million viewers.

That was up 15% from the comparable Miami Dolphins vs. Cincinnati Bengals game last year. It marked the third straight week of double-digit viewer growth. 

Through its first three games, TNF has averaged 14.14 million viewers, up 19% from the same point last season.

TNF is also attracting a younger audience than those watching the NFL on traditional linear networks. 

Season to date, the median age of viewers is 47 compared to 54 at traditional networks. 

Copy Link
Link Copied
Link Copied

What to Read

The Australia men's cricket team celebrating winning the 2023 ICC Men's Cricket World Cup.

Amazon Secures ICC Cricket Broadcast Media Rights in Australia

Prime Video will be Australia's exclusive home for ICC events through 2027.
Dallas Cowboys quarterback Dak Prescott throws a pass during the first half against the Seattle Seahawks at AT&T Stadium.

Amazon Bounces Back With Record Viewership

The Dallas Cowboys’ win over the Seattle Seahawks averaged 15.26 million viewers.
Peyton Manning on the ManningCast

ESPN’s ManningCast Goes Double: Two MNF Games, Two Brothers, One Epic Show

Peyton and Eli Manning will call two “Monday Night Football” games at the same time on Dec. 11 as ManningCast expands across ESPN.
Shaquille O'Neal

A.I. Shaq? Authentic Files Trademarks Hinting at Virtual Shaquille O’Neal

Shaquille O’Neal and licensing group claim “ASK SHAQ” and “SHAQ A.I.”
podcast thumbnail mobile
Front Office Sports Today

NCAA Opens Door to Athlete Compensation


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
ESPN Stephen A. Smith

Stephen A. Smith to ESPN: ‘I Want To Be Highest-Paid Talent’

With a No. 1 show, Stephen A. Smith wants to become number one in compensation.
English Premier League teams Leeds United and Brighton Hove & Albion in action during a match.
December 4, 2023

Premier League Reasserts Dominance With $8.5B Domestic Rights Deals

Deals achieve small rights fee increase for top European league.
December 5, 2023

Seminoles’ CFP Snub Opens New Front in Disney vs. Florida War

Florida lawmakers are already considering legislation to protest the College Football Playoff's exclusion of Florida State.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
December 1, 2023

Formula 1's Growth Hits A Speed Bump With U.S. Viewers

Races on ESPN were down 8% from 2022.
December 1, 2023

Would Disney's ESPN Walk Away From The NBA?

Will financial pressures impact the company's decision with a longtime partner?
Detailed view of the new In-Season Tournament court before the game between the New Orleans Pelicans and the Dallas Mavericks at the Smoothie King Center.
November 30, 2023

New Orleans Pelicans Reportedly Headed For Local Television

The Pelicans could air games on over-the-air channel Fox 8.
November 30, 2023

PFL, ESPN Agree on New Multiyear Broadcast Rights Deal

ESPN+ PPV will be the home of the PFL’s new Super Fight Division.