• Loading stock data...
Thursday, March 28, 2024
2024 Best Venues nominations are open now through April 8! Submit Now

Chicago Bulls’ Kamil Strycharz Talks Building A Career In Digital

Subscribe: iTunes

Powered by RedCircle

The Chicago Bulls are one of the most recognizable brands in basketball and this past weekend, they hosted NBA All-Star Weekend.

Kamil Strycharz, the Bulls’ Digital Content Coordinator, joins Social on the Sidelines to chat with Shahbaz Khan and Amara Baptist about his role in building the team’s digital strategy and various digital projects.

Edited highlights appear below:
On how his job responsibilities break down (9:54)

Strycharz:”I would say 20% of my job is game coverage. So that’s live tweeting during games, publishing on Instagram and Facebook doing live coverage of the games. I’d say it’s 20% of my role. The main course of my role is split into two buckets. The first is monetization. And so that’s a ton of branded content. I’m working on the bigger campaigns, creating social media campaigns for our partners obviously. And most of those, especially in today’s time in my role, is working with talent. So I’m working with illustrators, animators, doodle artists, just creators in general. The second bucket is expansion slash content strategy. And so under that bucket that’s Tik Tok, Giphy, Tenor, YouTube, LinkedIn… it’s growing the platform and then really bringing out and building the foundation for it so that others can hop in and then obviously create content on those platforms as well.”

On the Bulls’ success on Tik Tok (13:40)

Strycharz: “It’s been working so well for us. We’ve even had a ton of comments of people even lately saying, ‘Hey, I’m from England. I don’t watch basketball, but I love Benny the Bull. I think I’m a Chicago bulls fan.’ We’ve even had some people admit that they’re changing their teams… And it’s crazy to think that a mascot has a part of doing that. But I guess that’s one of our biggest goals and the reason why we’re on Tik Tok is to grow that fandom, hit these very hard to reach audiences. It’s a young platform. So that’s the biggest goal there in terms of how we operate. Something that’s really cool and really special is that we specifically treat Benny the Bull’s handle as a creator on the platform. So you’ll notice that other brands, when they hop on the platform, people see it right away.”

Social on the Sidelines is Presented to You By:

On deciding which trends to capitalize on digitally (22:54)
Strycharz: “I guess one thing that we’ve been getting better at is really identifying what the objective of our content is. And so there are many different things that help spark what kind of content we’re producing. So let’s say for an example, if All-Star is coming up and we need to promote Zach Levine…We know that we have to drive votes for exactly that, so that positions what kind of content we’re creating. If it’s branded content, we know partner wants brand awareness…We’ll pitch to the partner and then we’ll see from there and then we’ll obviously create that campaign. So I guess it all starts off with objectives. I guess everything that we do from the digital team has to connect somehow to the Chicago Bulls brand and/or any of the goals that we have.”

On keeping creativity flowing (33:40)

Strycharz: “One thing that’s been really helpful is disconnecting and then literally blocking off time on my calendar to be free. I don’t know how to explain this well, but being free in terms of like listening to podcasts or like doing simple things like taking a walk around the concourse, like just disconnecting. I think that really helps ground yourself. I’ve recently got into meditation…I think that alone has already helped spark out more ideas. And then the more fun part to this answer, which I’m sure everyone else actually doesn’t want to hear is I’ve been following a ton of accounts, especially with the creators that we work with on some of the cool campaigns we work with. I get inspired from them. Obviously ,follow other accounts in the industry. Subscribe to a ton of different newsletters.”

Love what we are doing? Help us grow and get in front of more people by subscribing below and leaving a review! 

Subscribe: iTunes

Powered by RedCircle

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA’s Global Plans: League Taking a Conservative Approach. Here Is Why

The NBA will again play games in Paris and Mexico City next season.

No Vote, for Now: Why Private Equity’s NFL Wait Continues

Rising franchise values and tight debt rules have created a limited pool of buyers.

Midweek Special: NFL Planning Two Games on Christmas Wednesday

The NFL will play a doubleheader Wednesday, Dec. 25.

NBA Investigating Raptors Center Jontay Porter Over Suspicious Prop Bets

The league is looking into ‘multiple instances of betting irregularities’ in recent months, ESPN reported.
podcast thumbnail mobile
Front Office Sports Today

MLB Opens Season With MLBPA, Ohtani, and Ownership Dramas

0:00
0:00

Featured Today

March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.
March 27, 2024

‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined

At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.
Iowa’s Caitlin Clark (22) waits to be announced in the starting lineup against West Virginia in a NCAA Tournament round of 32 game Monday, March 25, 2024 at Carver-Hawkeye Arena in Iowa City, Iowa.
March 26, 2024

The Women’s Trading Card Market Is Overlooked. Can Caitlin Clark Change That?

Traditionally, women’s sports cards have been a marginal part of collectibles.
The Sports Illustrated cover signed by Derek Jeter and Alex Rodriguez, February 27, 2019, at Don & Charlie's, 7501 E. Camelback Road, Scottsdale. Don Charlie S
March 24, 2024

Everything You Need to Know About the Ongoing ‘Sports Illustrated’ Saga

Understanding the strange state of affairs for the nearly 70-year-old publication.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
Spotify
Multiple - USA Careers
Actor Vince Vaughn throws out first pitch at Chicago Cubs game
exclusive

Vince Vaughn, Greg Olsen’s New Company Eyeing Financing

Greg Olsen and actor Vince Vaughn’s new company has launched first two podcasts.
exclusive
May 13, 2021

Cris Carter Scores New Deal With Blue Wire Podcasts

Cris Carter has scored a deal with Blue Wire Podcasts. The Pro Football Hall of Famer will interview star receivers, past and present, on his new “WR1” podcast.
Olivia Moody
August 4, 2021

Colin Cowherd’s New Podcast Network Going All-In On Sports Betting

With sports betting rapidly legalizing, Colin Cowherd’s The Volume podcast network is hiring Olivia Moody, a.k.a. ‘Liv Moods,’ from Bookit Sports.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
September 24, 2020

Office Hours: Alex Magleby, co-founder and CEO of the New England Free..

Alex Magleby, the New England Free Jacks co-founder and CEO, is bullish on rugby’s future in the U.S. and Major League Rugby.
August 13, 2020

Office Hours: Bart Conner, Owner of Bart Conner Gymnastics Academy and Former..

Bart Conner is the only American male gymnast to win a gold medal at every level of national and international competition.
July 22, 2020

Office Hours: Devon Kennard, Real Estate Investor

Devon Kennard has found success on and off the field with a multi-million dollar real estate portfolio that includes 14 different properties.
July 7, 2020

Office Hours: Isaac Rochell, Founder, Local Human

On today’s episode, we’re joined by Isaac Rochell, Los Angeles Chargers defensive end and founder of apparel company Local Human.